My copy's sold millions: here's a quick tip
a) get out of the house, to a starbucks or library or park, to write (longhand on pad of paper w/pen)
or
b) I've got a kingsize bed and I loaded it up w/queensize down pillows and comforters; I write longhand w/montblanc pen and pads of paper... i mindmap out key prospect objections, sales hooks, bullets and headlines.
i often write for hours, in a relaxed environment, longhand, so my mind can wander and drift... then all of a sudden the best bullets and copy hooks drift to mind, i write them down; Then go upstairs to enter in pc/dreamweaver/WP/etc
hope that helps,
ken
"A good advertisement is one which sells the product without drawing attention to itself." ~ David Ogilvy
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