The niche-iest niche to ever niche?

by angiecolee

Posted: 10 years ago 2 replies

COPY WRITING

I stumbled across this today and immediately fell in love:

The Purple Store - Everything We Sell is Purple

They sure do know their target market. Those of obsessed with this royal shade can conveniently get everything in one place.

I also love how they cross market at the bottom of each page.

#niche #nicheiest

jimbo13 10 years ago

The White Company (guess what they sell?) does over £100 million a year.

The White Company US | Homepage

Her husband sold shirts but now does other clothing. That does £65 million a year.

Charles Tyrwhitt for Men's Shirts, Suits, Ties, Shoes & Accessories From Jermyn Street, London

Not a bad marriage.

Dan
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angiecolee 10 years ago

I've been to White House | Black Market because I love that simplistic approach.

Believe it or not, I really hate shopping for clothes. Too many styles, too many sizes...just too many effin' choices.

I love not only the color, but the simplicity. You know what we carry, so come in from time to time to see how we've updated the offering in unexpected ways.

I love The White Company for that same simplicity. But I'd destroy anything white within a few seconds LOL. Black is my go-to.
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