Landing page 'idea'
Hello guys,
I am currently busy starting my own business. I have a product, I have done market research and feel like it's time to start working on my landing page. I figured that because I am not a professional or even experienced copywriter it would be a good idea to come here for some guidance. Don't hold back on any criticism, I can take it.
Before I go any further I want you guys to know that my product will not be launched in the USA. I live in the Netherlands and the product is meant solely for the Dutch market. While I have tried to write as grammatically correct as I could I might have slipped up a few times.
The product
The product I am selling is aimed at women that love buying shoes. On a reasonably regular basis these women buy shoes that are a tad too big, causing pain. The most common reasons they bought the shoes are that:
"The shoes looked so good and I figured a half size too big wouldn't hurt too bad."
"The shoes were 50% off and I couldn't leave them there."
Ergo, they do like the shoes but hate the fact that walking on them is an absolute torture. That's were my product comes in.
My product is a 'package deal' that consists of four separate products, each of which increases comfort and helps make the shoe the appropriate size. It's price will be around $10.
Headline
I thought of a few headlines and I felt this one was best. The biggest benefit of my product is that women can keep their shoes and walk on them pain-free, which I tried to include in my headlines.
Leave the pain, keep the shoes.
With [my product] your shoes will fit like Cinderella's glass slippers!
Benefits
I looked at a few good landing pages and they all had a checklist with the biggest benefits of the product. I have thought of a lot and felt like these described the product best.
Walk pain-free again.
No need to buy new shoes.
Fits in every shoe, you can't go wrong this time.
Nobody will notice.
Alongside those there are a few others that I feel people are interested in. However, I have a hard time making them sound interesting.
Way cheaper than having them remade.
Super quick solution.
Traffic
I have decided to use three ways of generating traffic.
Facebook ads
The first method is Facebook ads. I am going to target women age 20-45 that have a broad interest in heel, pumps, peep-toes, boots, oxfords etc. These women are most likely to both buy online and have shoes a size too big.
Google adwords
With Google adwords I feel like targeting keywords like 'shoes too big' and 'blisters from shoes' are the way to go. These people are looking for a solution and I am offering it.
Websites
There are multiple shoe-lover websites and I think that my product will be of great benefit for the readers of these blogs. Contacting the owners about advertising possibility is my plan of attack.
The landing page
I am going to use software to create the landing page. I am going for a reasonably simple design. I want the headline in the top left, with the benefits right under that. These will be supported with a before/after image on the right.
I am afraid I won't get enough people to buy immediately for me to make the ads go directly to a sales page worthwhile. However, I think that having to put in an email address when ordering a physical product might seem odd to some women, especially those that do want the information immediately. Therefore I want to create two buttons under the headline and benefits. The first one reading: 'Give me more info right now!' and the second 'Send me the info!' with an optin box next to it. This way I think I can get the highest conversion rate, but I'll have to test it.
I hope this is enough information for you guys to give me some tips.
Any advice is truly appreciated!
Regards,
Bart
I am currently busy starting my own business. I have a product, I have done market research and feel like it's time to start working on my landing page. I figured that because I am not a professional or even experienced copywriter it would be a good idea to come here for some guidance. Don't hold back on any criticism, I can take it.
Before I go any further I want you guys to know that my product will not be launched in the USA. I live in the Netherlands and the product is meant solely for the Dutch market. While I have tried to write as grammatically correct as I could I might have slipped up a few times.
The product
The product I am selling is aimed at women that love buying shoes. On a reasonably regular basis these women buy shoes that are a tad too big, causing pain. The most common reasons they bought the shoes are that:
"The shoes looked so good and I figured a half size too big wouldn't hurt too bad."
"The shoes were 50% off and I couldn't leave them there."
Ergo, they do like the shoes but hate the fact that walking on them is an absolute torture. That's were my product comes in.
My product is a 'package deal' that consists of four separate products, each of which increases comfort and helps make the shoe the appropriate size. It's price will be around $10.
Headline
I thought of a few headlines and I felt this one was best. The biggest benefit of my product is that women can keep their shoes and walk on them pain-free, which I tried to include in my headlines.
Leave the pain, keep the shoes.
With [my product] your shoes will fit like Cinderella's glass slippers!
Benefits
I looked at a few good landing pages and they all had a checklist with the biggest benefits of the product. I have thought of a lot and felt like these described the product best.
Walk pain-free again.
No need to buy new shoes.
Fits in every shoe, you can't go wrong this time.
Nobody will notice.
Alongside those there are a few others that I feel people are interested in. However, I have a hard time making them sound interesting.
Way cheaper than having them remade.
Super quick solution.
Traffic
I have decided to use three ways of generating traffic.
Facebook ads
The first method is Facebook ads. I am going to target women age 20-45 that have a broad interest in heel, pumps, peep-toes, boots, oxfords etc. These women are most likely to both buy online and have shoes a size too big.
Google adwords
With Google adwords I feel like targeting keywords like 'shoes too big' and 'blisters from shoes' are the way to go. These people are looking for a solution and I am offering it.
Websites
There are multiple shoe-lover websites and I think that my product will be of great benefit for the readers of these blogs. Contacting the owners about advertising possibility is my plan of attack.
The landing page
I am going to use software to create the landing page. I am going for a reasonably simple design. I want the headline in the top left, with the benefits right under that. These will be supported with a before/after image on the right.
I am afraid I won't get enough people to buy immediately for me to make the ads go directly to a sales page worthwhile. However, I think that having to put in an email address when ordering a physical product might seem odd to some women, especially those that do want the information immediately. Therefore I want to create two buttons under the headline and benefits. The first one reading: 'Give me more info right now!' and the second 'Send me the info!' with an optin box next to it. This way I think I can get the highest conversion rate, but I'll have to test it.
I hope this is enough information for you guys to give me some tips.
Any advice is truly appreciated!
Regards,
Bart
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