Words and Phrases on Squeeze/Sales Pages

by Shaneman

Posted: 10 years ago 6 replies

COPY WRITING

Hi everyone,

Do you have any favorite words or phrases that you like to use on your squeeze pages, sales pages and emails that you feel converts visitors into subscribers and buyers, if yes what are they?

#pages #phrases #squeeze or sales #words

06blawton

10 years ago

Originally Posted by Shaneman

You'd have to be more specific. Depends on the niche, the demographic etc.

Thanks
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sethczerepak 10 years ago

Originally Posted by 06blawton

You'd have to be more specific. Depends on the niche, the demographic etc.

Agreed. Also depends on the visitor's level of awareness about the problem you're solving and/or the type of product or service you're promoting.

TIP: Specific questions get specific answers.
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shawnlebrun 10 years ago

Mal (aka Copy Nazi) posted this on another thread here in the
forum (Good WSO titles) and I think it's gold...

"When we looked at this (it may have changed) we found that the type of content Warriors want in order of preference was -

a system
a method
a secret
a blueprint
coaching
a package
training
a report
a strategy
tactics
case study"

I'm willing to bet you could do a lot worse than starting out testing some of those.

And I've had pretty good luck testing these out on squeeze pages... I'll
plug in a new word and see how it compares to the control...

"Fast, easy, fun, risk-free, low-hassle, convenient, quick, instant"

But like Seth and Ben said above... it's really niche specific, based on
the problems your market has and what you're trying to help them with.

You won't use "fun" if you're talking about cancer... so it really
is dependent on the niche... since different words will have different
levels of importance.
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angiecolee

10 years ago

I don't use it much, but the few times I refer to it, I usually can jump over whatever writer's block hurdle tries to get in my way:

Amazon.com: Words that Sell: More than 6000...

Phrases That Sell : The Ultimate Phrase Finder to...
Each is essentially a thesaurus for common sales terms.

My bet is that almost all of these appear in a LOT of sales letters and squeeze pages.

Thanks
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06blawton

10 years ago

Originally Posted by angiecolee

I don't use it much, but the few times I refer to it, I usually can jump over whatever writer's block hurdle tries to get in my way:

Amazon.com: Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas (9780071467858): Richard Bayan: Books
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas: Edward Werz, Sally Germain: 9780809229772: Amazon.com: Books

Each is essentially a thesaurus for common sales terms.

My bet is that almost all of these appear in a LOT of sales letters and squeeze pages.

Those books are golden. I reference them pretty much every time I edit my work.

Thanks

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wrcato2 10 years ago

These words appeal to most people:
easy
free
entertaining
gossip
automatic

Then package it with these words to make it more appealing

System
formula
secret
strategy
tactics

Then limit what you create. This will make whatever you create more valuable
and skyrocket your sales.
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Words and Phrases on Squeeze/Sales Pages

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