Aye what gift our Godie give us, to see ourselves as others see us.
That's the English version of a Robert Burns stanza in his poem, To A Louse.
Does it surprise you that some people, especially those with education...see copywriters as shifty shady salesman?
Not me. Salesman are looked down on in our society, the general belief from the ivory towers is, salesman are people who can't do anything else.
OF course, that is not true, but, nonetheless it is a popular opinion.
And selling via print or by remote means is much harder and requires a refined selling approach. But still, there are those who believe we simply lie, manipulate words, apply secret levers to the buying part of their minds just to extract as much moolah from their wallets as we can.
Copywriting is much more difficult than many people think,. especially those who want to jump in and 30 days later start their easy 6 figure a year copy business. Truthfully, the industry does share the blame, with great sales letters telling people how easy it is and such.
MY opinion, copywriters are like Knights of the Round Table...those that can actually defend the castle (client) from the assault of indifference toward their products. Those who can write and get results.
But there are an AWFUL lot of squires who aspire to Knigthood who can't even saddle a horse or help with the armor.
And it appears they are gaining the reputation bestowed upon used car salesman...a reputation THEY have surely earned.
How do you see yourself copywriters?
A knight in shiny armor or a snake oil salesman?
gjabiz
Does it surprise you that some people, especially those with education...see copywriters as shifty shady salesman?
Not me. Salesman are looked down on in our society, the general belief from the ivory towers is, salesman are people who can't do anything else.
OF course, that is not true, but, nonetheless it is a popular opinion.
And selling via print or by remote means is much harder and requires a refined selling approach. But still, there are those who believe we simply lie, manipulate words, apply secret levers to the buying part of their minds just to extract as much moolah from their wallets as we can.
Copywriting is much more difficult than many people think,. especially those who want to jump in and 30 days later start their easy 6 figure a year copy business. Truthfully, the industry does share the blame, with great sales letters telling people how easy it is and such.
MY opinion, copywriters are like Knights of the Round Table...those that can actually defend the castle (client) from the assault of indifference toward their products. Those who can write and get results.
But there are an AWFUL lot of squires who aspire to Knigthood who can't even saddle a horse or help with the armor.
And it appears they are gaining the reputation bestowed upon used car salesman...a reputation THEY have surely earned.
How do you see yourself copywriters?
A knight in shiny armor or a snake oil salesman?
gjabiz
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.