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Are you seeing higher conversions with your copy - using this?

by Mark Pescetti
14 replies
One of my clients showed me an example of what some marketers are seeing increased success with...

Here's an example.

Here's another one.

Notice underneath the video how they tell you what you'll see in the video?

I don't remember specific conversion increases, but without changing the lead... or any of the copy for that matter, the numbers went up.

Thoughts?

Just curious.

Mark
#conversions #copy #higher
  • Profile picture of the author Raydal
    I haven't tested this myself but anything you see Russel doing
    must be a good reason he is doing it because he does a lot of
    testing so it's not a bad person to "rip off".

    From my own marketing intuition, I would think this would help
    because most people are intimidated by videos because they
    cannot "scan" ahead to see the content as they can in a sales letter
    so you are providing them than 'scan' at the bottom of the video.

    -Ray Edwards
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    • Profile picture of the author Cool Hand Luke
      Mark, I would HIGHLY suggest getting Russell's Proven 108 Split Test Winners book here:

      https://www.dotcomsecretslabs.com/ (not an affil link)

      It's $10 for shipping but I would have honestly paid a grand for the wealth of information stored in it, including a section on "feature boxes" which are the "what's included in this video" or "what you will learn" boxes you're referring to.

      Specifically, it's about the tests that Mindvalley did on a number of their products. Vishen, the CEO of Mindvalley mentions how they got the idea from the feature boxes Sony uses on it's site. When Mindvalley adapted a feature box to just one of their sales letters, it increased conversion 63% (from 3.08% to 5.01%).

      Russell now uses them on most of his pages and claims they increase conversions on every sales page he's added them to so far as well.

      DEFINITELY something worth testing.
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      • Profile picture of the author wordwizard
        Originally Posted by Cool Hand Luke View Post

        Mark, I would HIGHLY suggest getting Russell's Proven 108 Split Test Winners book here:

        https://www.dotcomsecretslabs.com/ (not an affil link)

        It's $10 for shipping but I would have honestly paid a grand for the wealth of information stored in it, including a section on "feature boxes" which are the "what's included in this video" or "what you will learn" boxes you're referring to.

        Specifically, it's about the tests that Mindvalley did on a number of their products. Vishen, the CEO of Mindvalley mentions how they got the idea from the feature boxes Sony uses on it's site. When Mindvalley adapted a feature box to just one of their sales letters, it increased conversion 63% (from 3.08% to 5.01%).

        Russell now uses them on most of his pages and claims they increase conversions on every sales page he's added them to so far as well.

        DEFINITELY something worth testing.
        Wow Luke, this is an amazing resource! Can't wait to get my hands on it.

        Thanks for bringing it to our attention!
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      • Profile picture of the author Mark Pescetti
        Originally Posted by Cool Hand Luke View Post

        Mark, I would HIGHLY suggest getting Russell's Proven 108 Split Test Winners book here:

        https://www.dotcomsecretslabs.com/ (not an affil link)
        That's what my client bought that started this whole conversation for me.

        I'll buy it and give it a read.

        You're awesome.

        Cheers man...

        Mark
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      • Profile picture of the author angiecolee
        Originally Posted by Cool Hand Luke View Post

        Mark, I would HIGHLY suggest getting Russell's Proven 108 Split Test Winners book here:

        https://www.dotcomsecretslabs.com/ (not an affil link)
        I totally read that URL as "Dotcom Secret Slabs" and was having a serious WTF moment, including wondering what constitutes a slab of secrets.

        Then I clicked and it was clarified.

        I'm gonna go get me a slab o' that book now.
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  • Profile picture of the author AmericanMuscleTA
    I think having a little preview of what will be in the video would definitely help. Like Raydal said, you can't scan ahead in a video.

    Say I see something in the preview below the video that catches my eye... I'd be more than willing to watch the video so I don't miss the part I want to see. And, if it's a great sales video, it'll keep me sucked in to watch the rest all the way to the call-to-action.

    Also, great find Luke! Looks interesting...
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  • Profile picture of the author davemiz
    the book is great.

    to answer your question, it totally depends on niche etc.

    some people i know have tried it and it bombed for them.

    others, its done well.

    but russells book is pretty awesome.
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  • Profile picture of the author sethczerepak
    I'm not surprised that this is raising conversions.

    Personally, I'm happy to see this as a consumer. It's annoying to land on a page with only a video, no controls and no idea of what's coming and whether I'm about to waste 10 minutes of my life.
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  • Profile picture of the author AmericanMuscleTA
    I just got my DotComSecrets Labs in the mail!! Dang, it's jam packed with info!!
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    David Hunter | Duke of Marketing
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  • Profile picture of the author stacykellie
    Banned
    [DELETED]
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    • Profile picture of the author jjosephs
      Originally Posted by stacykellie View Post

      Old news.
      Been a lurker for a while in this forum and it seems you guys are way way behind the times.
      I was excited to see a new confrontation troll on the scene.

      Then you went and broke my heart. I rate your trolling strategy 3/10.

      Trolling, like copywriting has a set of rules. You need to back up, study some of the great trolls of our times and try again.

      Like this guy- Who got caught plagiarizing, and apologized... With a plagiarized apology.

      Shia LaBeouf Plagiarism Scandal: How Many Times Has He Done It? - TIME
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    • Profile picture of the author Mark Pescetti
      Originally Posted by stacykellie View Post

      Been a lurker for a while in this forum and it seems you guys are way way behind the times.
      You're not from Cornwall by any chance?

      Lol.

      Oy.
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      Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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  • Profile picture of the author Steve The Copywriter
    ...the audience waits with baited breath for Marks response...

    (I just hope he doesn't rabbit on about "mindsets" and "avatars" - I hated that movie)

    Personally I'm delighted to be way behind the times.

    So much easier to get fast, tangible, profitable results with Postcards and Flyers.

    Than it is mess around endlessly with the interweb and all its malarky (with a zillion tests to see what does and doesn't work).

    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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    • Profile picture of the author joe golfer
      Originally Posted by Steve The Copywriter View Post


      Than it is mess around endlessly with the interweb and all its malarky (with a zillion tests to see what does and doesn't work).

      Steve

      That's the whole point. Messing around with a zillion tests is half the fun!
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      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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    • Profile picture of the author ewenmack
      Originally Posted by Steve The Copywriter View Post


      Personally I'm delighted to be way behind the times.

      So much easier to get fast, tangible, profitable results with Postcards and Flyers.

      Steve
      In which case you'll love this...Monthly Live Training Webinar | Fast Effective Copy

      Lessons From A Direct Mail Master: 1.3 Billion Pieces Mailed... and Counting!

      Best,
      Ewen
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