An example to show that headline possibilities are endless
I'm talking about the most badass cat alive.
If you haven't seen the video, you should just for sheer entertainment value. It's made cat-haters into cat-respecters.
In essence, a neighborhood dog attacks a small boy and drags him off his bike. The cat barrels head-first into the dog and chases it away, saving the day.
What I found most interesting was the sheer variety of headlines telling the same story, and how people I know either had or hadn't viewed the video based on the headline alone.
Here are a few examples:
Man's best friend; dog. Boy's best friend;cat.
Dog attacks boy, cat attacks dog
Watch This Fearless Cat Save a Boy From a Vicious Dog Attack
SEE IT: Cat saves boy from vicious dog attack outside California home
With a quick Google search, you can turn up tons more.
Point being, are you really telling the story in the best way possible? Or are you trying to be clever? Or are you just stating the facts? Depending on which you choose, you may never get your stuff seen, even if it's awesome.
And I don't care who you are, that cat is ******* awesome.
- Jack Trout
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
- Jack Trout