I just have a sales page...

Hi Bart,

I would suggest finding out where your target market is; search for high heel shoes and advertise where they are sold.

Being that you have 3 physical product, it seems to me having a good ad for them, on sites selling high heels and in women's shoes stores would be the way to go.

The landing page strategy is a good one if along with selling the product you have pertinent, valuable information to provide potential customers over time via email. If emailing just to advertise, you will burn out your list quickly.

Two things...

1) Be careful about following the crowd.

Most of them are either making no money or averaging less than $10 an hour once you add up their income and divide it by their time working. And if they were to stop working, the income would stop. So they're a slave to their business.

Earl Nightengale advised that if you want to succeed and have no knowledge or experience to go from, no one to learn from, the best thing you can do is look at what the masses are doing and to the opposite.

2) A lot of those people advising that approach are people selling "how to make money" products

Because most of them have no business sense, they assume that what works in the "how to make money" niche, works in other niches too. I see this mistake a lot when people post critique requests on this forum.

Abraham Maslow said:

"When all you have is a hammer, you tend to treat everything like a nail."

This ^ is one of the common mistakes made by Internet Marketers. Don't make that mistake. Find a few companies that are selling these products and which have:

1) Been around for a while
2) Are charging big money and selling an imagine and a lifestyle instead of just a product

Most important, find the people on this forum who have been here a while and who people listen to. They're a small select group. The rest of these members are still working day jobs (including many of those "here's how I made $53,323,455.23 in just 2 minutes with this point and click software") and that's what they'll be doing six months from now.

So I'm saying this as someone who infrequently wears high heels.

I pretty much buy shoes that fit my feet. Maybe I'm in the minority? I'm not so shoe obsessed (don't get me wrong, I have a pretty enviable shoe collection) that I have shoes I've intentionally bought that were larger than my feet, hoping I could somehow fit my feet in them someday. Ill-fitting heels HURT.

That said, maybe you're targeting women with hand-me-down shoes they just had to have? Or shoes from a sample sale they couldn't live without?

If I were trying to fit my foot into a shoe, I'd take said shoe to a shoe store and see if some sort of non-slip pad would do the trick. I don't want to waste my time ordering something online that may or may not work. At least at the store, I have instant gratification. Does this make my shoe fit? Does it make it pain free (or as low pain as possible)?

Now, I know none of this is a solution to your problem. I'm a member of the target market (but don't make the mistake of thinking I speak for them all - I may well be in the minority since I logically buy shoes that fit), and this is how I'd buy something.

Maybe the problem is that you need a little more in-depth market research. I see getting your product into stores or perhaps shipped as a gift with certain vendors as a better option than long form sales letters.