The Game Before The Copy
Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad? | Adweek
And the ad itself will get you motivated to tear down walls (music is "Jungle" (from the series "Orange is the New Black") - Jamie N Commons + X Ambassadors).
What about you? Do you have any precopywriting rituals?
Wealthcopywriter.com :)
D.J. Gelner
Copywriter/Storyteller
www.djswriting.com