Which is better? Please help solve an argument!

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Got to go with 06 on this one... not on the p0rn star part by the way!

Would suggest that you ease back on BOTH landers with the details / text / BP's yahyahyah, there is way too much to make it worth reading, go back to basics a touch...

EG:

You go to a store to buy milk, you buy milk
You go to a petrol pump, you buy petrol
You search google for "organic lube" you get a simple lander / cpa page..

Will this work? Hell yeh, everyone online looking / searching is too busy to actually worry about "copy" or "is that a good bit of info" anymore, this is proven by the recent move over by the FBAN devs at FB, make it simple and peeps will buy / signup

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Ok I will, and I'll let you know

Thanks, You are right a I will try to put a more positive spin on it. I have done quite a bit of research and its said that a lot of women enjoy sex more after the menopause because they have more time as the kids have left home, they are more confident in themselves and know what they want. Apparently sex after menopause can be the best sex of your life if you can get over the dryness problem! I am not there yet so can't speak from experience. My Mum (63) and her friends talk about sex all the time and aren't shy but maybe they are just odd? lol
I am finding it hard to segment the market though as and talk to each one as you say some women are not comfortable talking
about it, but maybe they aren't the ones who are going to be looking for a lube?

The word "Frictionless," is just going to make them think of friction.

Same with the word "menopause..." just going to make them think of menopause.

It's not what you say that matters. It's the picture you create in the reader's mind. This is especially true when marketing to women because they have more gray matter connecting the logical and emotional sides of their brain.

A good example is the 4th split test on this blog...

8 Simple Online Copywriting Case Studies with Examples from Real A/B Tests - ContentVerve.com

Notice that they used the word "spam" in the privacy policy and tested it against a version which didn't include the word spam. Whether it's "we don't spam" or "we do spam..." the picture in the brain is linked to spam.

To the OP, go with what you have. Too much analysis will just create doubt. Split test the two...and post your results here. I'd be interested in seeing them.

Many a new product has died a slow, agonizing death, never to be resurrected .. taking with it to the grave the dollars spent on testing. Hardly a "profit-center".

Want to call testing dollars an investment? That's fine. Lots of lessons to be learned from failed campaigns.

Alex

Probably means they have a tight budget. That doesn't always mean a scarcity mindset...sometimes ya' only got what ya' got.

Mellie,

I'd like to know more about how you've been an "independent sex researcher" for many years. (honestly)!? (PM me)
"Hi… My name is Melanie Kay, and I have been an independent sex researcher, product developer and enthusiast for many years!" (I understand the "enthusiast" part) )

But I have a bit of advice from insight gained in research for my master's thesis on penis size and female satisfaction (yup, again, "really!!") which is that length is important to a few women (less then 15% though) while "width" or "girth" (i.e. circumference ) is more important to their pleasure for the MAJORITY of women. Suggesting/implying that discomfort is due to post-menopause "tightening" of the vagina,and that since you have "the cure" that whatever the "width" it will FEEL bigger, might be a helpful sales point. (Some women worry that childbirth has stretched their vagina irreparably, which is very rarely true but sex during the few months postpartum can turn into a turnoff for husbands, and turn into a "complex" for women, too) (So sad.)

The Copywriter's copy in the opening (most important for a landing page) HITS the reader with the key sales words at the beginning of those sentences. In fact, I just read/skimmed down the bolded keywords, and arrived at the "order now" button (MUCH better placement, BTW)

Tim's point about using "vagina" too often (in the second block) is well taken. Women my age and younger (and it's also a regional thing) are not terribly uncomfortable with the word vagina, although some of a "girls" couple generations younger are still hesitant to use it in "mixed company" (apparently still a "no-no" on afternoon TV, too). But older women (post menopausal obviously) which is to say 70 and older, are also squeamish about the word, too.

I had a Professor who has an ongoing thing called "The Vagina Project" which is to try to get women to use the word vagina "correctly". Actually SHE uses it incorrectly, what she really means is "vulva" the external, visible parts, or "pudenda" which covers an even wider area of sexually "taboo" anatomy. But the point is, she sent our whole class out into the world (our group went to a shopping mall) to try to break down reluctance to use "vagina" as a common term (and I, as usual, went my own way, explaining that "vulva" was the proper term, and that vagina, meaning the internal structure, was not a bad word either).

Use words that imply comfort, but also have a "sexy" connotation, like "silky" and "satin smooth", as well as words that suggest getting past the taboo of sex (esp. for older women, as you say, 70's and 80's can be some of the best times for women who don't even reach their "peak" until around 40). Boudoir, steamy, thrilling, titillating, penetrating are all potentially good words.

And as at least one other reader pointed out, MEN WILL BUY THIS for their wives in hope of reviving a flagging sex life. Many women buy into the idea that they are no longer "women" after menopause, (dumb, dumb, dumb) or that they are not attractive to the opposite sex (Silly girls). Frankly the first screen worth was all I needed (as a man, with an older wife) to convince me that this was the hottest thing since the "stimulating" version of KY jelly.

Go girl, keep up the good (and important) work you are doing. We older men appreciate it.

Sincerely,
Stafford "Doc" Williamson
(newly minted Master of Arts grad in Interdisciplinary Studies)

Baseless assumptions. You're not the market.

You think that photo is obscene?! Why?

As far as your other comments, you're totally off the mark here. You're the first to admit you know nothing about copywriting, so all you're doing is offering bad and misleading advice.

Thanks Rik,

is there a reason you prefer mine?

Hi Keren,

Thanks for your reply, I think from reading all the comments that there is perhaps 2 sections to this market . Those women who still want sex but without the pain etc and those women who are married that perhaps would forgo it however they wish to still keep their husbands happy. I could have different landing pages for those but not sure how I would be able to target them ppc wise. There is alot of testing for me to do!