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Genius.

by NickN
12 replies
#genius
  • Profile picture of the author splitTest
    It's probably just make-up, but great positioning for sure.

    Not so impressed by the ad though. Asks for too much patience from the viewer before the payoff. Needs to get to the point quicker.

    Plus -- they might want to use a woman instead. It's likely women will use the product much more than men, to cover up shoulder tats, leg tats etc., for those formal occasions when they're wearing strapless wedding gowns and such.
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  • Profile picture of the author Steve The Copywriter
    I liked the Ad for it's creativeness.

    But I'm not sure if its the best way to sell the stuff.

    I would have done the Ad in reverse.

    Start with the tattoos.

    Then remove them.


    Steve
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    • Profile picture of the author NickN
      Originally Posted by Steve The Copywriter View Post

      I would have done the Ad in reverse.

      Start with the tattoos.

      Then remove them.


      Steve
      I don't know. Part of what works for me in the ad is the surprise that the guy isn't technically a "white guy" anymore. I think some of the effectiveness of how great the product covers up might be lost if the ad was reversed.
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      • Profile picture of the author Steve The Copywriter
        Originally Posted by NickN View Post

        I don't know. Part of what works for me in the ad is the surprise that the guy isn't technically a "white guy" anymore. I think some of the effectiveness of how great the product covers up might be lost if the ad was reversed.

        Well I think most people wear their ink with pride.

        And I go with what split test said - it may be that occasionally people might want to cover them.

        So, I would start with someone proudly wearing their tattoos - something happens where they need to cover them.

        Sad but relieved face.

        Then after the event.

        Back comes the tattoo and big smiles from the wearer.



        Steve


        P.S. This argument goes to hell for people who have a tattoo and regret having it.
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        • Profile picture of the author angiecolee
          Originally Posted by Steve The Copywriter View Post

          Well I think most people wear their ink with pride.

          And I go with what split test said - it may be that occasionally people might want to cover them.

          So, I would start with someone proudly wearing their tattoos - something happens where they need to cover them.

          Sad but relieved face.

          Then after the event.

          Back comes the tattoo and big smiles from the wearer.



          Steve


          P.S. This argument goes to hell for people who have a tattoo and regret having it.

          Haven't watched the vid, but echo this sentiment.

          Background info: I have a LOT of visible tattoos. I show them off whenever possible, even in formal attire. Most people with intentionally visible tattoos (that I know) feel the same way.

          Personal opinion: tattoo cover-ups are most applicable in film/TV/play settings where the character isn't tatted but the actor is. Followed by the occasional person who's embarrassed by a tattoo and needs to quickly cover it for one reason or another.

          The rest of us wear them proudly, remove them (lasers or Wrecking Balm), or get them covered with all new ink.
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  • Profile picture of the author Mark Pescetti
    I think it has a M Night Shyamalan can of appeal.

    It's absolutely great positioning... and I wouldn't doubt for a second, with the right traffic, that this video could singlehandedly move a lot of product.

    Mark
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  • Profile picture of the author Aji Raman
    Well i didn't see any GENIUS in this video.

    Very strange...

    LOVE

    -AJ
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  • Profile picture of the author TjarkHartmann
    It's a great ad... but like they said I don't see why you would want to cover up a tattoo you got.

    Unless it's for a job. Or an ex's name with a heart around it.
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    • Profile picture of the author NickN
      Originally Posted by TjarkHartmann View Post

      It's a great ad... but like they said I don't see why you would want to cover up a tattoo you got.

      Unless it's for a job. Or an ex's name with a heart around it.
      I don't have a tattoo, so I'm not much into the tattoo culture. But I figure jobs are a big reason to cover a tattoo. I would assume -- but I could be wrong -- that is one of the major markets for this product.
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      • Profile picture of the author angiecolee
        Originally Posted by NickN View Post

        I don't have a tattoo, so I'm not much into the tattoo culture. But I figure jobs are a big reason to cover a tattoo. I would assume -- but I could be wrong -- that is one of the major markets for this product.
        Actually (at least on the West coast), tattoos are becoming more and more acceptable in the workplace. I work in a corporate environment and leave in my labret piercing every day, don't feel like I'll get in trouble if I show my tattoos. In fact, many of them are visible at any given time of the day.

        Of course, this is California. Can't say I'd be able to get away with this at the same kind of company in my home state, Texas.
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        • Profile picture of the author joe golfer
          Originally Posted by angiecolee View Post

          Actually (at least on the West coast), tattoos are becoming more and more acceptable in the workplace. I work in a corporate environment and leave in my labret piercing every day, don't feel like I'll get in trouble if I show my tattoos. In fact, many of them are visible at any given time of the day.

          Of course, this is California. Can't say I'd be able to get away with this at the same kind of company in my home state, Texas.
          Also depends on the role. Customer-facing roles-- usually no tattoos. Creatives--almost expected to have tattoos haha.
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          • Profile picture of the author nmchant
            I just have to ask....is the full face tattoo for real??????

            That is one shocking looking dude.

            If i had the need for it I would absolutely buy the product after seeing that (though i suppose it could be airbrushed..).
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