Working for an ad agency as a direct response copywriter
Long-time lurker, first time poster.
I graduated college a year ago (majored in Business Administration), moved home and got a non-marketing job. I chose this decision to save money and pay off student loan debt.
I've been studying copywriting since college and have completed some small freelance projects these last few months. I have noticed there are many successful marketers/copywriters on WF that work for themselves. This is a route I would like to take eventually, but for now I would like to spend some of my newly acquired savings to relocate to a dynamic area somewhere south or west (I'm in NY).
I think working for an advertising agency in a copywriting role may be a good option for me at this point. I wouldn't have to worry about missing the rent payment and I would be sharpening my chops while on the job.
But here is where I am confused.
There are an abundant amount of copywriting positions in "creative" agencies that focus more on making a customer feel a certain way about a particular brand than actually selling anything. I don't want to work for this type of agency.
But I have found almost four creative agencies for every one direct response agency I come across. From my research, the creatives tend to advertise for full-time copywriters while the direct response guys are not. I have even researched some of these DR agencies on Linkedin and couldn't find any employee with "copywriter" as their title.
Just to clarify, I have been primarily looking at agencies in Ft. Lauderale, Austin and San Diego. These are all places I would like to live and start a business one day. Maybe this isn't the case in other areas?
Is becoming a full-time copywriter at a direct response agency a good path to take? How do I get my foot in the door?
- Jack Trout
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
- Jack Trout
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.