Your best copywriting resources

I know this is going to be outside the box you're looking for but...

Instead of reading I write a letter, squeeze page or other and then A/B test it.

It's selling a real product and I pay for the advertising (usually Bing).

You really take an interest in it when it's your money on the line.

Then after doing this for years and cataloging the notes and elements that were successful and those that were not you get a really good understanding of copy that no book will ever teach you.

I've been writing copy for over 30 years. I started in long copy direct mail sales letters.

When you have a client whose giving you 5 figures for a letter you should A/B test it with the sales going to them and the cash to test it coming from you.
Yeah, sure, it'll cost you $100 to $200. Or, depending on the niche you can test it with social media for free.

Even if you spend $200 it's one percent or less of your fee, no big deal.

Oh, and did I mention clients love it!

Thank you, Patrick