Can you please explain to me why this is a good sales letter?

And the reason Las Vegas Casino's keep growing bigger and fancier, even in recessions and economic downturns.

To quote Sinatra ... "It's the thrill baby the thrill".
It's the "Luck be a Lady" mentality that's needs scratching!

Exactly.

Six years ago I developed a lotto system, and it been selling online for 7 years with sales growing every year.

Having watched the sales closely over that time, I know sales of the system will increase when some major bad economic new hits.

It happens without fail

Current buyers of one of their front-end paid newsletters.

Men over 50. Some who wear tin-foil hats.

Misconception of affluent people is:

they are smarter and less likely to fall for things.

Even the on their way to upper income crowd. Their "sophistication" sometimes stops at greed. Bernie Madoff understood this all too well.

Traders are not immune to the Shiny Object Syndrome, it just takes a different form...wasn't long ago that Shale Oil was the SOS of the day. There is ALWAYS something glittering and sparkling in the other pasture where the cows eat corn fed grass.

Subscribers to financial newsletters actually believe they are receiving some "inside" information, that is a generalization true, but in a game of numbers, which this type of promotion reaches...it doesn't take all that many new subscribers to make their promotional costs to pay off.

My opinion is these guys are as good as it gets in understanding who their customers are and have them segmented to the Nth degree.

Quick and Easy. Time and Money. Always have their place in a Biz-Op (financial investor) promotion.

gjabiz

When encountering new information you automatically believe the information for 300 milliseconds then your critical factor decides whether to "Unbelieve" it or not. If it aligns with your existing belief structure than the critical factor allows it into the unconscious as it has already been preapproved by precedent. It's an evolutionary throwback that even animals have. The Gazelle which thinks it sees a lion and runs lived to see another day (it's a zero sum game: get it wrong - you live, get it right - you live) but the one who thinks they see a lion and stops to analyse (and gets it wrong) dies.

High level persuasion relies on two methods to get past the critical factor.

1/ Refocusing of the critical factor's attention by introducing new information of emotional content (called cognitive buffering) This works for the simple reason that new information takes precedence over old information. The critical factor has to concentrate on the new stuff as it may have to make a time critical decision to save your ass.

2/ The introduction of an unconscious state via emotional trigger words operating just under the threat level of the critical factor's cut off zone, such as language patterns, and keeping that state flowing till the end. The critical factor is then lulled into passive mode for what's coming - the call to action.

Sort of... cognitive biases are beliefs you are born with, and can indeed be used as vehicles to carry new beliefs into the brain by linkage strategies such as Tailgating" or Entanglement" methods but usually we are dealing with acquired beliefs which people accrue over a lifetime and then become linked to emotional or belief structures in the brain.

These new beliefs are our target but they a very jealously guarded by the emotional brain. The bigger the belief than the bigger the emotion required to reset that belief. Cognitive dissonance is the immune response to beliefs being challenged, it sets the bar high so only very valuable beliefs can enter as they can overcome it.

Very true, once the new belief is in place then the conscious mind post hoc rationalises it so as to not attack it anymore.

The logic is the flow of the copy, nothing too jarring to activate critical factors interest or get anything on its radar.

It certainly does, to stay consistent with itself your conscious deletes, distorts and modifies previous information to fit with the new belief.

Consistency again, no wonder Cialdini included it in his six principles of persuasion.