A Few Copywriting Questions If You Will
As a relatively new marketer and definitely milksop copywriter I have a few posers for you big guns to answer, if you would grant me a few minutes.
1) Emotive writing. What, if any, have you found are the main differences in response when writing using different subject references? For example "I guarantee...." vs. "We guarantee...."?
2) Writing vs Video Copy. Does the method of copy lend itself to the product? So for example if I were selling articles, would it always be better to use text as a sort of "case in point" approach? Or are there times when video definitively wins out?
3) Surely its not the size that matters, its what you do with it? So many times I've seen pitches that seem to go on for about forty days and forty nights, and when I look to the right at my scrollbar my heart sinks when I realize its only a millimetre thick. I ask this question because I read through the copy-writing checklist here on WF and my first reaction was "That's cool, great advice, but wow, it's very long". If I follow that checklist is it necessary to to end up with the longest piece of copy in the history of marketing? Can I follow that checklist and end up with something that doesn't make the scrollbar disappear? My product is very one-dimensional and most of the principles mentioned in the checklist probably aren't applicable to what I offer. (Articles, by the way). Personally, long pages filled with spiel about how wonderful and effective something is just makes me reach for the back button ASAP. I don't always even read the first line before I ask my first question which is "So, how long does this guy need to tell me how great this newfangled sprocket is? EIGHTEEN PARAGRAPHS AND THREE VIDEOS??? YIKES! No thanks."
I hope I don't seem arrogant as I know I am in some exalted company here on WF. Any time you can give to these questions will be MUCH appreciated.
Joseph
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