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Ogilvy Waged War On Consumers?

by JamesDLayton
3 replies
I just swiped this from wiki:

David Ogilvy must of been under immense pressure to deliver during this period. Is this where he honed his skills? Do you think pressure and deadlines helps a copywriter? Or is freedom to experiment your best approach? Just looking for some insights from you amazing people.

James

"During World War II, Ogilvy worked for the British Intelligence Service at the British embassy in Washington, DC. There he analyzed and made recommendations on matters of diplomacy and security. According to a biography produced by Ogilvy & Mather, "he extrapolated his knowledge of human behavior from consumerism to nationalism in a report which suggested 'applying the Gallup technique to fields of secret intelligence.'"[4] Eisenhower's Psychological Warfare Board picked up the report and successfully put Ogilvy's suggestions to work in Europe during the last year of the war."
#consumers #ogilvy #waged #war
  • Profile picture of the author Raydal
    I think that article is just saying that he used his knowledge
    of persuasion (advertising) for propaganda purposes. The
    two are basically the same--mass persuasion.

    The same applies to speeches of politicians as well. They
    often employ marketers for their campaigns. For example,
    Karl Rove was into direct marketing.

    -Ray Edwards
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    • Profile picture of the author HelpingYouBeAnExpert
      Originally Posted by Raydal View Post

      I think that article is just saying that he used his knowledge
      of persuasion (advertising) for propaganda purposes. The
      two are basically the same--mass persuasion.

      The same applies to speeches of politicians as well. They
      often employ marketers for their campaigns. For example,
      Karl Rove was into direct marketing.

      -Ray Edwards
      >>>Karl Rove was into direct marketing.<<<

      That is funny!
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  • Profile picture of the author seekdefo
    How does that imply that he was under great pressure?
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    Brevity is the soul of wit

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