Is this good sales copy or just a well written article?

That would be copy, not an article. I didn't say it was extremely good, but it is copy, that's for sure...

hey, as a sales page it's ok. but ur missing out capturing emails if they don't buy.

how ru getting traffic?
what's ur conversion ratio?

Cam - can you tell me why it's not very good? That's what I was hoping to find; some suggestions on making it GOOD :-)

uccMike - I'm capturing emails via the FREE STUFF link found just below the header graphic. I was thinking maybe I should put in one of those opt in pop ups when a person mouses up to the address bar? The bulk of my traffic comes from POF - my ctr is OK between .065 - .111. My CR is around 6%

First off, congrats on your first 65 sales. That's usually the hardest part and certainly something to celebrate.

The issue here is that the copy is mediocre. It's that simple. The message to market match is there - but it lacks authenticity and personality.

This is what good copy in your niche looks like: Guaranteed to Get a Date Guide

And while an ugly design can be very effective, your overall positioning communicates cheap, tacky and average - like a weak knock off of double your dating but for women. Make no mistake - despite what many "experienced copywriters" will tell you - design and presentation matters A LOT.

Dude, before you start taking things apart...look at your ROI. Think about what you might do on the back end to increase it. Too many marketers get caught in the conversions trap because they're not measuring the metrics that really matter.

I imagine you're going to get a lot of negative feedback on this sales page from people who feel compelled to give it because you asked for it. So be careful, let the market guide your decisions...otherwise you might change something that's working.

Robert - thanks for your encouragement on sales numbers. I'm thankful for every sale made. Having said that, a few thousand has been invested in advertising and its been about 6 months now. I totally understand the importance of split testing in marketing and one MUST invest time and money to accumulate that all important experience. So - believe me - I am not complaining about money and time invested vs sales...but I'm at a point where it's time to crank it up to something much greater than it is :-)

Seth - when you say to look at my back end I'm assuming you mean up-sells, continuity sales and marketing new stuff to an established list? I hear ya brutha - those are all things I want to cultivate. At this early stage of my IM endeavors I'd like to first nurture this thing to a stronger point.

definitely a sales page and a nice one, but a video with solid voice over could give it a new life.

Just to echo what Robert said, the overall design of the site looks cheap and tacky (IMO). It looks like a website I would have seen 10 years ago.

The other issue is your site looks like a hybrid of a sales page and a blog. Clicking on the Dating Tips tab I see you've got 1 article and a 'new post test'. Looks really unprofessional.

The actual image of your e-book looks cheap. Why not put some effort into it so it looks like it has some actual value?

I'd suggest getting yourself a modern, professional sales page template and then start split testing your copy. At the moment it's too easy to click away without even reading the copy.

Hey Dan,

It's a sales letter. Here are the things I noticed. ..

While you drew me in with the pre-head and headline, from that point onward the train veered off the tracks. And unfortunately with sales copy once you lose control of the vehicle - that's it. Here are a few examples...

First, the intro left something to be desired - not because it was poorly written. To the contrary the writing itself was fine. But there was no empathy. No connection. Perhaps, just introducing yourself (Hi, my name is Dan...) and then reassuring your audience that you feel their pain (Six years ago my luck with women was so pitiful...) might soften your readers up a bit.

That's the point where you go into the pain of constantly striking out with women. (At one point things had gottten so bad...) Contrast this to what your letter does, which is skipping the intro and going straight into a hurried pain-presentation and straight into a sales pitch.

Much like the dating process, you want to keep the reader on the edge of their seat by revealing just enough info to keep the suspense building but not enough to scare them away. So dont spill the beans so as to make the reader feel that they already have enough info to make a decision.

Instead you want to hint at the fact that you have the solution. (But miraculously, it all turned around and things haven't been the same since...)

This is right about the time most readers start subconsciously putting their guards up...which is why you will want to mix in some power quotes or statistics about dating to lend credibility to your letter.

By this point, your reader should be at that point where they're ready to hear the solution. After you reveal your ebook, that's when you should go into the benefits.

Then before you go into the pricing, talk about the 1000's of dollars NOT having the info cost you on dead end dates, books, courses and etc. By the time you finish the $19.97 should sound like a steal.

That's when you hit em with those sure fire testimonials from guys, just like the reader, who once we're lost but now have found love.

Then present your call to action.

Another thing about the sales letter is you used the word "l" a lot.This makes it hard to establish a bond with your readers because each time they see it they're reminded of you as opposed to themselves...

Hope this makes sense. Let me know.

It is definitely a sales page.

I have no doubt about that.

Anybody who knows what a sales page is would recognize it as such if they read to the end. Somebody who's just casually reading the site could mistake it for an article, though, because it's sort of positioned like a blog post on the page...

...But people don't look at something and say "oh this is not a sales page" and then click away... If anything, if it looks a bit more like a blog post that will make it more likely to get read.

Overall:

Your copy and your marketing has some really good and some really bad points. It's rare that you see copy that does some things so well and other things so poorly.

I like...

Your product name. Very clever.

The blurry profile photo teasers. EXTREMELY clever, did you come up with that tactic yourself?

Your general writing style.

The limited special offer.

I don't like

Your pre-headline questions. (the text in red)

The lack of bullet points.

The bonus section. Bonuses are really important, but you haven't drawn any special attention to them.

Overall though not bad copy at all.

Yeah. It feels more like a sales letter/page. And a pretty swell one too. Really liked the writing style used.

Content is very appealing, maybe more stress on the pain they suffer
Design is indeed "older"
At the other hand too much bling bling is not for that kind of public.

I d change the colour of the testimonial from red to other color and put them in the sales page above the order button