What do you guys think of "subliminal advertising"?

BrianMcLeod

10 years ago

Ho ho ho... Green Giant.

Why would that make someone feel good about canned vegetables?

Hint: He's JOLLY

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Quality Copywriter 10 years ago

(Ho ho ho... Green Giant.

Why would that make someone feel good about canned vegetables?

Hint: He's JOLLY)

for me it's a giant telling me to eat vegetables.

I mean who argues with a giant?
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Raydal

10 years ago

I guess you have to be very sublime.

Take a look at this TED talk and see how the "magician" used
suggestions to get his results. Interesting how the mind can be
influenced.

David Kwong: Two nerdy obsessions meet -- and it's magic | Talk Video | TED.com

-Ray Edwards

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Branlan17

10 years ago

Originally Posted by Raydal

I guess you have to be very sublime.

Take a look at this TED talk and see how the "magician" used
suggestions to get his results. Interesting how the mind can be
influenced.

David Kwong: Two nerdy obsessions meet -- and it's magic | Talk Video | TED.com

-Ray Edwards

As a magician and a writer, Kudos for this

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Rbtmarshall

10 years ago

I think the flashing images are just one small part of what subliminal messages are. the hoaxy part.

Communicating to the subconscious to induce a desired mindset or action has been a strategy of advertising since the 1800's

and to me the jolly green giant is probably a symbol of jack and the beanstalk. and the emotions that story communicate you subliminally or on a subconscious level.

Jack and the Beanstalk

The jolly green giant I am guessing is a play on that story.

and a quick search brought up this

The Green Giant® character was created in 1925 for the Minnesota Valley Canning Company and named after a variety of particularly large peas. Inspired by folklore and fairy tales, the Giant first appeared in advertising in 1928. Through the years, he grew into a friendlier—and greener—character, known for presiding over the vegetables grown in his valley with a deep “Ho, Ho, Ho!” So popular was the Green Giant® that the company was renamed after him. Today, the Jolly Green Giant® is the third most recognized advertising icon of the 20th century, behind Ronald McDonald and the Marlboro Man. A 55-foot statue of the Giant stands in Blue Earth, Minnesota, paying homage to his birthplace.

even the phrase Ho Ho Ho. brings santa clause into the mind and turns that mean old giant in the fairytale into a kind gentle giant.

all these are in play associated around family thoughts and feelings when you;re at the store, on the canned vegetable aisle, looking over the selection. that jolly green giant is telling you a story in a fraction of a second as you reach for the can

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Cam Connor

10 years ago

The Media's MASTERED subliminal advertising... not by popping up pictures of popcorn and soda, but by constantly displaying how people are "supposed to behave".

What's right, what's wrong, and so forth.

Turn off your TV's ladies and gentlemen.

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Samuel Adams

10 years ago

Originally Posted by Cam Connor

The Media's MASTERED subliminal advertising... not by popping up pictures of popcorn and soda, but by constantly displaying how people are "supposed to behave".

What's right, what's wrong, and so forth.

Turn off your TV's ladies and gentlemen.

Also there are many forms of 'subliminal' advertising in your own home daily. Just go to the pantry and look at the bottles and containers there. Even the labels are an advertisement. Why do you think so many people stick with the same brands, year after year, refusing to try anything new? Simple logic is because they are always getting advertised to, even when the TV is not on, just by using that product. So it's perpetual.

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Memetics

10 years ago

Originally Posted by Cam Connor

The Media's MASTERED subliminal advertising... not by popping up pictures of popcorn and soda, but by constantly displaying how people are "supposed to behave".

What's right, what's wrong, and so forth.

Turn off your TV's ladies and gentlemen.

Very true, it's called "Social Scripting", for 99.99999% of human history we learned how to behave in our tribe, town, society by watching the people around us and see how they acted in different circumstances and basically copied them.

Now most peoples social script influence comes from soap operas and reality follows art.

If you are writing theses scripts (plot lines) then you have a big responsibility on your shoulders.

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splitTest

10 years ago

Originally Posted by Cam Connor

The Media's MASTERED subliminal advertising... not by popping up pictures of popcorn and soda, but by constantly displaying how people are "supposed to behave".

What's right, what's wrong, and so forth..

Controlling the:

'selection of topics ...
distribution of concerns ...
framing of issues ...
filtering of information ...
emphasis and tone ...
... and keeping the debate within the bounds of acceptable premises...."

Check and double-check!

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misterme

10 years ago

Originally Posted by Raydal

I guess you have to be very sublime.

Take a look at this TED talk and see how the "magician" used
suggestions to get his results. Interesting how the mind can be
influenced.

David Kwong: Two nerdy obsessions meet -- and it's magic | Talk Video | TED.com

-Ray Edwards

She has to be a plant because has her pick out the color marker, which she does BEFORE telling her which animal to color in with it, so it's not her choice of animal to choose to associate with that color so that any previous subliminal influences can go to work on her.

He has an earpiece so he's probably being told what color marker she picked up. This way he knows which animal to tell to use that marker on.

That's the only way he could also be assured that her actions would be in agreement with his preprinted NY Times puzzle.

Originally Posted by Cam Connor

The Media's MASTERED subliminal advertising... not by popping up pictures of popcorn and soda

Subsequently, scientists researching this concluded that seeing images for 1/whatever of a second has no effect on people's behaviors but just to be sure it's not legal to do.

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splitTest

10 years ago

Originally Posted by Rbtmarshall

I think the flashing images are just one small part of what subliminal messages are. the hoaxy part.

Communicating to the subconscious to induce a desired mindset or action has been a strategy of advertising since the 1800's

Can you imagine the strides it's gonna make now that we're all on the internet?

Brave new world indeed. I'm still a little creeped out when I see banners ads on webpages for subjects that I searched days ago...

But I think you're right, the "image flashing" stuff is probably just a hoax. The stuff they'll likely be able to do in the future is scarier though...

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Rbtmarshall

10 years ago

Originally Posted by splitTest

Can you imagine the strides it's gonna make now that we're all on the internet?

Brave new world indeed. I'm still a little creeped out when I see banners ads on webpages for subjects that I searched days ago...

But I think you're right, the "image flashing" stuff is probably just a hoax. The stuff they'll likely be able to do in the future is scarier though...

when I was a teen or maybe earlier. I can remember looking through magazine after magazine at the store searching through them for ads of liquor.

This was in the days before home internet so if you saw it on TV it must be true, especially if it was on the news, those guys knew their shit.

I remember watching an episode of something and it was talking about subliminal advertising. I don't remember the details, it was probably 30 years ago. But I remember them talking about liquor ads putting subliminal messages that they described as pretty much an involuntary reaction like brainwashing so I thought Hitler brainwashed.

I would look through magazines to find those ads that had glasses with ice cubes in it looking for hidden skulls in the ice to signify that I would die if I drank it. because the advertisers were trying to say alcohol was bad[ like the message I think I got from that show.

But maybe that shows goal was to change the viewers perception on alcohol..

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BudaBrit

10 years ago

I still think, although it was an annoying as hell advert, that the Cilit Bang ads were excellent.

BANG and the dirt is gone!

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TraderAgency

10 years ago

I need to learn how to make high impact subliminal marketing videos

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big-marketing

10 years ago

fwiw, the book, Hidden Persuasion. claims "subliminal advertising" is bullshit....

...and the alleged experiment with popcorn at the movies was bullshit as well.

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TracyBelshee 10 years ago

I would think subliminal advertising is just a small cog in the wheel turning the mind in the direction the advertiser wants you to go.

Will it make you do something you weren't considering doing already? Probably not. Will it encourage you to take that step? Get up off your butt and go buy? Possibly.

But I think of it more like a small reminder (in the case of popcorn and soda) of all that salty, buttery goodness and tasty, bubbly refreshing goodness that the popcorn and soda represents in your mind.

Did you forget, or were you in a rush to get a good seat? Now you can taste it and it's your last chance before the movie starts.

I think it's the same for many other things as well. It may not be the straw that broke the camels back, but it may have helped push you just a bit further in that direction until something else does.

The words you guys (and gals) use in your copywriting serve the same purpose, otherwise anyone could do it. Or so I believe.
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elusian

10 years ago

Subliminal advertising has been used for years and continues to be used. Go to your local Barnes and Noble and pick up some of the romance covers. You will begin to see the subliminals placed in the images in the covers. A hypnotist friend of mine pointed this out. Many restaurants do the same thing with images of their food.

If you look up subliminal advertising online you will find articles on how it is used.

Now is it ethical? That is a matter of opinion.

We are constantly being programmed by television ads, and radio ads. They are simply more covert about it.

Can you use it in your ad copy? Well yes. Again you have to look at your own ethical view in doing so.

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mrmouse 10 years ago

Here in Arizona there is a car dealership that Im pretty sure is trying to be sneaky in there ads. They have the narrator say Mark Kia, Markia a few times. I saw their building burned down a while back, and I can't honestly say that part of me doesn't feel that it's Kharma for their annoying idiotic attempts at getting Mark Kia associated with Kia subliminally. I would assume that is what they are trying to do. Otherwise they must have gone full retard...

I assume that either they have no idea wtf they are doing, or trying to be sneaky and assume people are stupid.
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What do you guys think of "subliminal advertising"?

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