Rip This to Shreds
This is a short letter I've written for a fake product to get some practice. I wanted to put it in front of your eyes to see what you all thought.
Before we start, though...
It's short. Yes, I know, it could do with going on some more. I feel it may need some more selling and I imagine you'll know exactly where.
To all sleepless parents out there
The Simple, Independently Tested Way to Get Your Baby to Sleep Within Minutes Without Endless Crying, Endless Feeding and Endless Stress
As parents we've all been there: your little princess' eyelids are drooping. She's just about to fall asleep. Finally.
Yet she can't. It's all too much and she cries out. Cries out for mom, cries out for milk, cries out for your embrace. It's 2 in the morning and your husband is stirring in the bed next to you, about to wake again, about to walk your little one to sleep throughout the night; the night before he has to go to work again, coming home a zombie to grunt and collapse into a heap.
Sometimes it seems like there's absolutely nothing you can do. Sometimes it feels like you've never had a full night's sleep in your life. I know, I've been there.
Yet, here I am, 2 years down the line, writing this as my little girl sleeps happily at my breast. You can have this too and you would never believe how easy it is.
2 years and 3 months ago, my first, Esther, was born. She was a beauty and grew so fast. Yet we always had the same problems: sleep. She would not sleep in her cot, in our bed and definitely not in her pram.
As all moms do, I turned to the internet. It wasn't long before I decided to buy a sling. The benefits were there for all to see: my Esther would sleep on my breast, my heartbeat soothing her to sleep gently and leaving me free to do the ironing, watch Desperate Housewives and get on with the chores.
I was so excited when my first sling came and I couldn't wait to get it on and get Esther into it. That was when things started to go wrong.
At first, I couldn't figure out how to put it on. The instructions were vague and it just didn't feel safe enough to put my little Esther inside. So I turned to the net again.
You've probably seen some of those hundreds of YouTube vids: instructions on tying countless different wraps for babies of all ages. Where to start! I sure didn't have a clue.
Yet I persevered; I needed my rest, my husband needed his sleep and most of all, Esther needed hers!
Yet every wrap I tried failed. Esther felt loose and unsafe, or I felt constricted and unable to breathe. Worst of all, no matter what I did, she was screaming and screaming all the time. Was it something I was doing? Was the sling just not right for her?
I thought maybe it was the sling, maybe Esther didn't like the material. So I ordered another one. A hideously expensive one: expensive is better after all, no? Well, in this case it certainly wasn't.
Nothing was working. I spent more and more time tying the sling and less and less time with Esther actually in it. My husband was getting more and more stressed: his boss was leaning on him as he couldn't keep awake at work. My credit card bills were sky high as I bought slings, parenting books, mother and baby videos, anything I could think of to help little Esther sleep.
Would you believe it, but it was hubby who saved the day.
Out of the blue he came home with a new sling. EZ-ty it was called, and it was meant to get baby snug and safe against your chest without any of the hassle.
I got it out and watched the DVD that came with it. Just 10 minutes later, Esther was asleep against my chest, her lips pulled back into a smile. That night, hubby slept. That night I slept. Most importantly, that night, Esther slept.
But how did it work?
The EZ-ty is so incredibly simple it's a wonder no-one else had managed it before. There really shouldn't be another sling on the market.
The EZ-ty comes pre-tied, with two simple belts for adjustment. All you need to do is clip it on, tighten the belt to fit you, slip your little one inside and then tighten the second belt to fit baby. There's nothing else to it. In an easy few seconds, your baby can be resting easily against your chest, listening to your heartbeat.
You never have to worry about tying the EZ-ty wrong: your baby will fit in as snug as a bug and it's been independently tested by La Leche League International, so you know it's safe.
Don't worry about conflicting YouTube videos, either: there's only one way you need ever tie the EZ-ty, and it's all explained in the DVD that comes with it!
Now with our second, little Stephanie, daddy has had a promotion. I want to make sure that you feel the same as I do now, not as I felt 2 years ago.
There's hundreds of other women who feel just the same, too. Women like ... (Insert testimonials here).
Just like those women, we use our EZ-ty every day. In fact, I even bought a second one! Not because the first broke, either, but so we could sling both Esther and Stephanie at the same time!
EZ-ty even offer a lifetime guarantee in case the sling breaks. Not that I've ever heard of one breaking, but it's nice to have that little extra security.
Hugs always,
Cathy
Before we start, though...
It's short. Yes, I know, it could do with going on some more. I feel it may need some more selling and I imagine you'll know exactly where.
To all sleepless parents out there
The Simple, Independently Tested Way to Get Your Baby to Sleep Within Minutes Without Endless Crying, Endless Feeding and Endless Stress
As parents we've all been there: your little princess' eyelids are drooping. She's just about to fall asleep. Finally.
Yet she can't. It's all too much and she cries out. Cries out for mom, cries out for milk, cries out for your embrace. It's 2 in the morning and your husband is stirring in the bed next to you, about to wake again, about to walk your little one to sleep throughout the night; the night before he has to go to work again, coming home a zombie to grunt and collapse into a heap.
Sometimes it seems like there's absolutely nothing you can do. Sometimes it feels like you've never had a full night's sleep in your life. I know, I've been there.
Yet, here I am, 2 years down the line, writing this as my little girl sleeps happily at my breast. You can have this too and you would never believe how easy it is.
2 years and 3 months ago, my first, Esther, was born. She was a beauty and grew so fast. Yet we always had the same problems: sleep. She would not sleep in her cot, in our bed and definitely not in her pram.
As all moms do, I turned to the internet. It wasn't long before I decided to buy a sling. The benefits were there for all to see: my Esther would sleep on my breast, my heartbeat soothing her to sleep gently and leaving me free to do the ironing, watch Desperate Housewives and get on with the chores.
I was so excited when my first sling came and I couldn't wait to get it on and get Esther into it. That was when things started to go wrong.
At first, I couldn't figure out how to put it on. The instructions were vague and it just didn't feel safe enough to put my little Esther inside. So I turned to the net again.
You've probably seen some of those hundreds of YouTube vids: instructions on tying countless different wraps for babies of all ages. Where to start! I sure didn't have a clue.
Yet I persevered; I needed my rest, my husband needed his sleep and most of all, Esther needed hers!
Yet every wrap I tried failed. Esther felt loose and unsafe, or I felt constricted and unable to breathe. Worst of all, no matter what I did, she was screaming and screaming all the time. Was it something I was doing? Was the sling just not right for her?
I thought maybe it was the sling, maybe Esther didn't like the material. So I ordered another one. A hideously expensive one: expensive is better after all, no? Well, in this case it certainly wasn't.
Nothing was working. I spent more and more time tying the sling and less and less time with Esther actually in it. My husband was getting more and more stressed: his boss was leaning on him as he couldn't keep awake at work. My credit card bills were sky high as I bought slings, parenting books, mother and baby videos, anything I could think of to help little Esther sleep.
Would you believe it, but it was hubby who saved the day.
Out of the blue he came home with a new sling. EZ-ty it was called, and it was meant to get baby snug and safe against your chest without any of the hassle.
I got it out and watched the DVD that came with it. Just 10 minutes later, Esther was asleep against my chest, her lips pulled back into a smile. That night, hubby slept. That night I slept. Most importantly, that night, Esther slept.
But how did it work?
The EZ-ty is so incredibly simple it's a wonder no-one else had managed it before. There really shouldn't be another sling on the market.
The EZ-ty comes pre-tied, with two simple belts for adjustment. All you need to do is clip it on, tighten the belt to fit you, slip your little one inside and then tighten the second belt to fit baby. There's nothing else to it. In an easy few seconds, your baby can be resting easily against your chest, listening to your heartbeat.
You never have to worry about tying the EZ-ty wrong: your baby will fit in as snug as a bug and it's been independently tested by La Leche League International, so you know it's safe.
Don't worry about conflicting YouTube videos, either: there's only one way you need ever tie the EZ-ty, and it's all explained in the DVD that comes with it!
Now with our second, little Stephanie, daddy has had a promotion. I want to make sure that you feel the same as I do now, not as I felt 2 years ago.
There's hundreds of other women who feel just the same, too. Women like ... (Insert testimonials here).
Just like those women, we use our EZ-ty every day. In fact, I even bought a second one! Not because the first broke, either, but so we could sling both Esther and Stephanie at the same time!
EZ-ty even offer a lifetime guarantee in case the sling breaks. Not that I've ever heard of one breaking, but it's nice to have that little extra security.
Hugs always,
Cathy
P.S.: Daddy can also wear the EZ-ty and we often go out together, me with Esther and he with little Stephanie. If you thought you got a lot of "aww"'s and "isn't she adorable"'s with your little one on you, wait to you see her on daddy!Buy EZ-ty Today for just $69.99 in your choice of colors
and get a free matching hat for those sunny summer days!
Buy EZ-ty Today for just $69.99 in your choice of colors
and get a free matching hat for those sunny summer days!
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.