Mindfulness, Neuroscience, and Unconscious Fear

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Like probably everyone here, I read a LOT. And the question keeps coming up what makes up a good sales letter... results merely define the outcome, not the form or process.

The video and transcripts included in the link below seemed like the makings of a good long sales letter. It was interesting to see the development of the theme. Many of the comments looked like they were designed to get the yes/agreement/I understand now mentality going.

Beyond Self Hypnosis

Just curious what others (and especially copywriters) think about how the subject matter was developed from a sales letter standpoint.

Marvin
#fear #mindfulness #neuroscience #unconscious #unconscious fear

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