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New ad agency head started as a copywriter

by joe golfer
1 replies
The new global chief creative officer of J. Walter Thompson started as a copywriter writing long copy:

JWT's Matt Eastwood's hiring mantra: avoid assholes | Digiday

The link shows an example of his early long copy ads.

One of his tenets: Don't hire assholes.
#agency #copywriter #head #started
  • Profile picture of the author benbro
    Great point about hiring folks with disruptive personalities. That sole issue has been the downfall of many a good agency. Also like what he said about listening. But for a different reason that Matt mentioned...Since it's so easy to make marketing decisions upon our gut, as marketers, we often let our own opinions get in the way of great marketing.
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    "Everything you can imagine is real." – Pablo Picasso

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