Scientific Advertising - Claude C. Hopkins

6 replies
Joe flagged this up in another thread. Just posting it for anyone who hasn't heard it. James

Scientific Advertising- Claude C. Hopkins- Chapter 1 - YouTube
#advertising #claude #hopkins #scientific
  • "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

    - David Ogilvy, on Scientific Advertising.

    Yeah, I'd say it's worth a quick read
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  • Profile picture of the author JamesDLayton
    It's audio so even better
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    "We are what we think about
    all day long." - Earl Nightingale
    One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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  • Profile picture of the author Deionatrix
    This is one of the best advertising books. The Collier Letter Book is another great one to read if you haven't already
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  • Profile picture of the author TJoseph
    This is a great resource and much thanks to you James for pulling this up for us guys who're more audio-visual oriented.

    But if you can I'd recommend anyone who hasn't already to get a copy. This is one of those golden books of advertising that won't only help copywriters but anyone who's going to venture into product creation.
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    • Profile picture of the author IDoTheLegWork
      Originally Posted by TJoseph View Post

      But if you can I'd recommend anyone who hasn't already to get a copy. This is one of those golden books of advertising that won't only help copywriters but anyone who's going to venture into product creation.
      Here's a print version:

      http://www.scientificadvertising.com...dvertising.pdf
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      ..and you WILL contribute a verse.
      Indifference is the enemy that must be conquered.
      Appeal to the crowd by addressing the person.

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