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Using different URLs that go to the same place in emails?

by Marvin Johnston
2 replies
Has anyone here done any testing on multiple email link placements to find out which link gets the most click-throughs?

On a number of emails I get, I see the form:

Open
Link
More Info
Link
Yet more info
Link
Close

and it seems like it would be useful to have an idea which link placement gets the most clicks.

Seems like it would be pretty trivial for each link to have a different URL, but all going to the same place.

Marvin
#emails #place #urls
  • Profile picture of the author Jay White
    I've found that 3-5 links, placed in specific places in the email, offer the best chance for a click through. The first one is usually the most-clicked, in my experience.

    In the past, I've typically had pretty good luck placing the bare link in there, unless it's too long. Then I use the Google link shortener. But recently I've seen better click through rates with text links, so I'm going to stick with that and see how it goes.

    However, in my opinion, it's not what the link says that drives a click through. It's what is said BEFORE the link. If you can set up your copy to pose a question, or tease about something intriguing or mysterious that can only be answered through the link, then by all means do it. Make them seek out the answer inside the link. Might be price, a great discount, a super bonus, etc. Might even be as simple as a statement like, "Isn't that what you're looking for?" Or "You REALLY need to see this..." They'll click almost without thinking, because "inquiring minds want to know."

    Been using this for years and it still works like gangbusters.
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    • Profile picture of the author BudaBrit
      Originally Posted by Jay White View Post

      I've found that 3-5 links, placed in specific places in the email, offer the best chance for a click through. The first one is usually the most-clicked, in my experience.

      In the past, I've typically had pretty good luck placing the bare link in there, unless it's too long. Then I use the Google link shortener. But recently I've seen better click through rates with text links, so I'm going to stick with that and see how it goes.

      However, in my opinion, it's not what the link says that drives a click through. It's what is said BEFORE the link. If you can set up your copy to pose a question, or tease about something intriguing or mysterious that can only be answered through the link, then by all means do it. Make them seek out the answer inside the link. Might be price, a great discount, a super bonus, etc. Might even be as simple as a statement like, "Isn't that what you're looking for?" Or "You REALLY need to see this..." They'll click almost without thinking, because "inquiring minds want to know."

      Been using this for years and it still works like gangbusters.
      Does it sell the most, though?

      I'd be interested in this one...as I would imagine that the person clicking on the last link is more likely to buy than the one who clicked on the first...
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