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Copy Writing "Speed Bump" Clarification Please

by The Niche Man
5 replies
I was reading an article by Ben Settles on copy writing "speed bumps".

He pointed out the mistake of placing a video or testimonial in the middle of the sales page as one example of a speed bump. But he never said where to place them.

I think most sales letters I've read have the testimonial or video in the middle or in the vicinity.

Any clarification or thoughts on this?
#clarification #copy #speed bump #writing
  • Profile picture of the author Enfusia
    Hi, if you're doing a combo VSL Text sales letter as an example, you'd put the video at the top just under your headline generally, then a strong sub head under the video and continue with your letter after that.

    The concept of speed bumps is that they stop the momentum.

    I completely agree that you DO NOT want to stop the momentum and flow in your letter. Be it a text letter, VSL or combo.

    Patrick
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  • Profile picture of the author sethczerepak
    To me, a speed bump is something that gives me the same feeling I get when I'm watching a movie like "Lord of the Rings Return of the King" (don't hate) and catch a glimpse of the film crew.
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    • Profile picture of the author The Niche Man
      Originally Posted by sethczerepak View Post

      To me, a speed bump is something that gives me the same feeling I get when I'm watching a movie like "Lord of the Rings Return of the King" (don't hate) and catch a glimpse of the film crew.
      Ha, Ha. That breaks the trance.
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      • Profile picture of the author Chriswrighto
        When it comes to testimonial Speed Bumps...

        I always make sure to lead in to the testimonials as though they are a segment of the copy.

        So I'd say something like...

        "I've worked with clients all over the world. In fact, here's what some had to say about me...

        [testimonial or two]

        ...and if you want the same results then send me an email saying 'Damn Chris you're good looking, can I hire you?' "

        Chris
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        Wealthcopywriter.com :)

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      • Profile picture of the author Memetics
        Originally Posted by The Niche Man View Post

        Ha, Ha. That breaks the trance.

        It does indeed, if you're engrossed in reading a piece of copy you are in a mild trance.

        Break it and you're back to square one.
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