Your advice, please, about an offer

I suppose it is a bit like going to a store and seeing something you bought for full price in the latest sale...personally it does irk me.

I don't think you are being 'silly' to worry about the people who bought last year...these are potential repeat customers...you know...the whole 80/20 rule.

Taking care and providing value to the customers you already have is key to successful business imo.

I'd give a discount to people who bought last year's, because they don't need last year's recording again.

Maybe try $47 as the discounted price.

If people found value in your first recording they'll believe there's value in the second.

The 97 offer sounds like a great one for the new buyers, especially if you frame last year's recordings as a bonus.

I agree with incentivizing your previous customers, but I don't know that I'd cut nearly 50% off to do so. There's gotta be some better way to add value than drastically affecting your earnings.

Your prices seem low to me for the value you must give. Who's the target market?

Marcia, here's my opinion:

As a prior customer, I would interpret your offer of last year's package as a bonus as still relevant but dated.

As we know, everybody wants the most up-to-date info.

So I see no problem in making the offer.

Now, that's not to say someone won't complain. How you handle them is up to you.

I like your idea of making prior customers an exclusive one time offer for the upcoming program.

- Rick Duris

If you got people to pay $97.00 for something that was free - you did very well.

Even better your people must love you.

If the sales were good - I don't see any great need to change anything (maybe a price bump, just show this years increased value).

Maybe one more thing...

Some might be a touch peeved that they have to pay again.

"Dammit I missed the free seminars twice in a row!"

You could make them feel appreciated and a touch better and give them a bonus.

Could be a transcript of the seminars - so they have the written details.

Which are always useful.


Steve



P.S. Even if its the people "on" the free seminars who also buy the recordings - giving them the transcripts won't do any harm. It's difficult concentrating on the speakers and taking notes at the same time.

Met Peter last year, very cool dude. I credit him with inspiring me to launch my career.

I would recommend one price for new buyers and discount for does who have already bought last year.

Sounds to me like you're putting absolutely no value in last years recordings.

Didn't the people who bought last year have a whole year to put into use what they discovered? And didn't by putting into use what they discovered help them become more successful, which allowed them to earn more money? They had a whole year to earn more than those who didn't have the recordings.

The ones who didn't buy last years recordings are a year behind in their success.

You'll only ever be able to charge as much as the value you build.

Those that bought last year and discovered the value will be happy to buy again this year. Most, if the recordings were helpful, would even pay more.

Business doesn't thrive on new customers. They make their living off repeat customers. You have some repeat customers...work them.

I'd charge even more for this years recordings and charge the same for last years (at the very least).

You probably have lots of testimonials from last year to build even more value in this years stuff. Plus, with the testimonials, you could probably even charge more for last years stuff since it became so popular.

If what you're doing is valuable, quit being passive. Tell me the great things you've got...and how they're even getting better.

Bottom line, at the very least, I'd charge more for this year and sell last years at the same price. After all, a lot from this year probably builds on last year.

If you want to do early bird bonuses or something, I'd make it something else besides last years recordings. Don't demean the value of the recordings.

Including last year's information might be a good way to justify a price hike.

Something like, "Last year's price was $97. This year it's even bigger yadayada...$297! I know it's a price hike, so I'm including last year's information (still great!) as a special gift, plus all these other bonuses..."

(Please spend more time on your copy than those lines I just crapped out, but you get the idea!)

Increasing the size of your offer allows you to charge more, esp. if what you're offering is really good. I don't know any great copywriting trainings that are less than $500, let alone $97.

It's as Simple as this, last years information is last year. The new seminar from this year should be bringing something fresh and new therefore warrant the price tag.
You could offer customers from last year as discount to get this years. But make sure it is fresh and new or they will have something to say about it.