Where can I get resale rights to a decent swipe file

If you're actually a copywriter -- worthy to teach a course on direct marketing -- it shouldn't be difficult to put together a joint venture.

If you're looking for filler material to use to make up for not being much of a copywriter, then you're going to run into problems.

The way you might pitch this (to someone like Michael or a Denny Hatch) would be to take an example, then expertly adapt each to from three to five businesses.

Otherwise it entirely defeats the purpose: Selling Your Expertise at Copywriting and Direct Response. And way too much in IM actively works against the purpose it was designed for. Those ads had better make up the smallest fraction of the bulk of your end product -- and the swipes had better be the least valuable part. Anything else is advertising against hiring you.

You are trying to get people to hire you to write copy ...or at least teach direct marketing (they should be the same, but you know what they say: if you can't do - teach). So you have to demonstrate you are the rare teacher who actually writes expert copy. You are going to do that through a demonstration of what works in the swipe -- which may have been written 50, 70, 90 years ago -- and what works today. And at every opportunity explain to the reader you can't simply use these as templates and swap out your product for theirs.

Direct marketing also means you know which swipes (plural) to use, how to combine them to make new salesletters (the proper way to swipe.) In essence the theme had better be "Poor Copywriters Copy One Letter, Great Copywriters Steal From Two Dozen"

Otherwise that's the last product you sell, because people will take it that all they need to do is grab a letter and use it as a template.

The fundamental threshold for proof you are worthy to be hired (if that's the purpose of the product) is to demonstrate your understanding Swipes Aren't Templates. As with any course, you get the grade by showing your work -- not someone elses'.

A swipe file is not a crutch. Using these letters as a basis for a direct marketing course is not a shortcut; it requires even more work to prove to readers you aren't using the letters as a crutch.