Can I make it as a copywriter?

71 replies
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#copywriter #make
  • Profile picture of the author Raydal
    Having coached many beginning copywriters over the past five years or so
    I find that having a writing background does help. At least the mechanics
    of the language should be already under your belt. Ironically, your greatest
    challenge would be "dumbing" down your writing to the conversational
    level that is often demanded for a salesletter. You have to sometimes
    break the rules you already learn and your 'instinct' will fight against this.

    You just need to add the salesmanship to your writing skill and learn
    the 'tricks of the trade' to transition into copywriting. So I say that you
    have a great chance compared to the person who never did any formal
    writing/training.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Mark Pescetti
    Alberto!

    Let me preface my advice by saying, I'm serious.

    Okay...

    Meet up with a friend at the bar.

    Get yourself a strong IPA. Get two.

    Have a conversation about, say... healthcare in America.

    Record the conversation. But forget you're recording it as quickly as possible.

    That's kind of what the beer is for.

    The next day... once you've gotten over the hangover... listen to the recording. Pay close attention to the small words you use and the casualness of how you interact.

    "Barstool talk."

    Okay...

    Don't do any of that.

    But my point is...

    You've gotta drop a lot of what you've learned about writing... to write copy.

    It's more of a conversation than writing. In a lot of ways, at least.

    Ray said it.

    You're faced with the task of dumbing down the way you talk.

    Breaking the rules you've been taught might feel weird. But once you do it a few times, it starts to really feel good.

    Kinds reminds me of a conversation I had with my wife...

    Oh... right... nevermind.

    Mark

    P.S. Check out how copywriters write and market themselves. Deconstruct their positioning and approaches. Lots of answers in there.
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    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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    • Profile picture of the author Tim R
      Originally Posted by Alberto Eisenstein View Post

      Apart from a few tutorials, vids and articles I know nothing about copywriting.

      Should I learn the art of writing copy before I start cold calling and offering my services as a copywriter?
      You think?
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  • Profile picture of the author HelpFromExperts
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    • Originally Posted by HelpFromExperts View Post

      BTW if you want to get involved with HelpFromExperts I'll try to offer you a project.

      I humbly & strongly recommend learning about NLP for writing any kind of content. It became a very important topic for me.. neurolinguistic programming. Awesome, fun, effective for persuasion.

      : )
      I'd like to take you up on your offer. So what's the difference between copywriting and content writing?

      I did an NLP practitioner course back in 2009. Richard Bandler's course.
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      • Profile picture of the author HelpFromExperts
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        • Profile picture of the author angiecolee
          Originally Posted by HelpFromExperts View Post

          Some would say content writing is broad term that includes writing ad copy and all kinds of other promotional copy. But I say the terms don't matter... all that matters is getting gigs. : ) If you submit a proposal on a $3,000 project and the person considering you for the gig calls it 'content writing' then it's a good idea to call it content writing. That is the subtle secret psychology of advanced ninja freelance warriorship.

          You really can enjoy the process of building a clientele if you start by writing something that interests you. Get signed up with the Examiner.com for example, and enjoy it. Then, go to Elance and bid on projects that interest you. Tell people to check out the articles you wrote for the Examiner. Some will hire you, and they will give you good feedback.

          If you have already written some things you like, it's great if you create a portfolio on elance or some other site. It doesn't take much to get started. People don't want to read much anyway. When you have written a few things you can contact HelpfromExperts and ask for a writing project. Everybody has expertise in one direction or another.
          Taking blatant self promotion to a whole new level. Bravo.
          Signature

          Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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          • Profile picture of the author HelpFromExperts
            Originally Posted by angiecolee View Post

            Taking blatant self promotion to a whole new level. Bravo.
            I helped the person sincerely with ideas from my own history, and if my mention of HFE upsets you I'll try to avoid it.

            I supposed you think I should promote myself in private.

            Is forum marketing is naughty or something? If I am helping people, I am nice.

            Moderated: Self-promotion isn't allowed in the discussion areas. Promote with your sig file or in threads you pay for in the advertising sections.
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            • Profile picture of the author angiecolee
              Originally Posted by HelpFromExperts View Post

              I helped the person sincerely with ideas from my own history, and if my mention of HFE upsets you I'll try to avoid it.

              I supposed you think I should promote myself in private.

              Is forum marketing is naughty or something? If I am helping people, I am nice.
              Promoting yourself in public is kinda how you have to do it, more often than not.

              However, not every post has to include a plug for your services, especially if you're linking to it in your sig. But ya gotta do what ya feel ya gotta do.
              Signature

              Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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            • Profile picture of the author Alex Cohen
              Originally Posted by HelpFromExperts View Post

              I helped the person sincerely with ideas from my own history, and if my mention of HFE upsets you I'll try to avoid it.

              I supposed you think I should promote myself in private.

              Is forum marketing is naughty or something? If I am helping people, I am nice.
              Advertising messages are not allowed in the body of a post. Only in the signature.

              That's a forum rule.

              Alex
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              • Profile picture of the author jove525
                Hey Alberto,

                How are you holdin' up?

                I am pretty sure you are getting lots of brilliant insights from everybody's feedback here. By now, you must also be trying to get your hands full on all the resources and books provided you in this forum at the same time.

                But, I think you might want to check out first "The Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by JOSEPH SUGARMAN".

                Surely, you will learn a great deal about the most basic concepts of good and effective copywriting from this book, with a modern feel to it.

                Also, let me share this very inspiring post from max5ty, a Senior Warrior Member, posted last 30th May 2012, 06:29 AM.

                "
                Getting Started In Copywriting...When You Have Nothing To Start With...
                ________________________________________
                So many times I read posts from Warriors who have no experience in copywriting but want to get started in it...

                I'll give you a tip on how to do it...with no resume...no portfolio and no experience with any big name.

                I'll assume you've already studied copywriting in great detail...read all the books mentioned in the stickys at the top and you're yearning to get started. Here's what you do that will GUARANTEE you a fast tract to the big money.

                1. Take an ad you see in your local publication that sucks....rewrite it...take it to them. Ask them if they would try it...tell them you will take a percentage of the responses that come in from the direct response medium that you've included.

                Since you're good...the ad does good...you've started to build a portfolio.

                It's simple...just do it.

                Thought I'd keep this post short and sweet.

                I started my career doing this...
                "

                Good luck!

                P.S.
                This is my first post, by the way, so please go easy on me warriors.
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  • Profile picture of the author Cam Connor
    Yea, I think anyone could make it as a Copywriter if they really wanted to dedicate themselves to it. That being said however, I think someone who doesn't have all the writing credentials and experience you have would have an advantage over you. As Mark said, you have a lot to unlearn.

    The best segue imo for writing Copy is sales. If you think you'd be a good salesguy or what not, that is to say, sales is something which appeals to you, then Copywriting may be right up your alley. I think Copywriting is generally more appealing to sales folks than typical writers, for 2 reasons:

    1) Copywriting is, fundamentally, sales... and:

    2) The actual writing you do is more casual, and more akin to the way a salesperson SPEAKS than to the way a typical writers writes.

    Hope that helps...
    best,
    -Cam
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  • Profile picture of the author FreedomBlogger
    I believe you can become a very successful copy writer if your really wanted to.

    You have really studied everything you could know about the art of writing - now you want to master the art of Copy-Writing. Which is just writing to the right audience and make them do what you want them to do, on a page.

    There are many powerful tips already on this thread!! .. so take them very seriously!

    Now, about your 'Portfolio' and the 'experience' you supposedly need, in order to land good gigs - just look around you!

    Just look around the cyberspace! .. you can start building up your portfolio and experience very fast!

    You can find a lot of people who you can help with your new copy writing skills. You can use sites like Fiverr.com to offer your services and work your way up from there.

    You can also use Social Networks to find those who would not mind Copy-Writing Services for a reasonable price. Land small jobs first, to land the bigger jobs later!

    I hope this all makes sense! .. this is how you can build up experience and a nice portfolio to show off.

    There is always a way around everything!

    I wish you the best of the best!

    Cheers!
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    At the beginning, I thought making money online with a blog was super super hard. Not anymore. Learn the art of making money online blogging - step by step - HERE.
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    • Profile picture of the author Alex Cohen
      This would be a good time for some serious self-reflection Alberto.

      You posted to a public discussion board, where nobody knows you from Adam, and asked if you can make it as a copywriter.

      I mean, seriously, how would we know?

      Take a hard look at your decision making process. It wouldn't hurt if you got some skills in that area.

      Alex
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      • Originally Posted by Alex Cohen View Post

        This would be a good time for some serious self-reflection Alberto.

        You posted to a public discussion board, where nobody knows you from Adam, and asked if you can make it as a copywriter.

        I mean, seriously, how would we know?

        Take a hard look at your decision making process. It wouldn't hurt if you got some skills in that area.

        Alex
        How does one make it as a copywriter when starting from scratch?

        I have one example of writing web content for a drum company.

        The only other examples of work are theatre/fliers from my previous theatre shows. A friend told me they are no good because they were for myself and not someone else but it's still my work. What do you think?

        Any other tips on how to break into copywriting?
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        • Profile picture of the author Cam Connor
          Originally Posted by Alberto Eisenstein View Post

          How does one make it as a copywriter when starting from scratch?

          I have one example of writing web content for a drum company.

          The only other examples of work are theatre/fliers from my previous theatre shows. A friend told me they are no good because they were for myself and not someone else but it's still my work. What do you think?

          Any other tips on how to break into copywriting?
          There are a plethora of great books in the Top Copywriting Books of All Time sticky thread. I'd start there. You have to become a good Copywriter first. Becoming a successful Copywriter comes second. I'd also read my post above if you haven't yet.
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        • Profile picture of the author angiecolee
          Originally Posted by Alberto Eisenstein View Post

          How does one make it as a copywriter when starting from scratch?

          I have one example of writing web content for a drum company.

          The only other examples of work are theatre/fliers from my previous theatre shows. A friend told me they are no good because they were for myself and not someone else but it's still my work. What do you think?

          Any other tips on how to break into copywriting?
          That's kinda like asking A-list actors how they made it. Every single one of them has a different story.

          The question shouldn't be how does one break in, as if there could ever be one definitive way. It should be how do YOU break in? And again, that's a question you answer yourself.

          Can you unlearn the grammatical correctness, the educational jargon, the smart plays on words?

          Can you convince someone in pain that you have something that will give them just one restful night with no pain? Can you put your academic background to use and DO THE RESEARCH? Hint:someone did a lot of it for you already, in the stickies.

          If you want to be a copywriter, your job is research and sales. If you want to break in, your job starts now. Get to work.
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          Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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          • Originally Posted by angiecolee View Post

            That's kinda like asking A-list actors how they made it. Every single one of them has a different story.

            The question shouldn't be how does one break in, as if there could ever be one definitive way. It should be how do YOU break in? And again, that's a question you answer yourself.

            Can you unlearn the grammatical correctness, the educational jargon, the smart plays on words?

            Can you convince someone in pain that you have something that will give them just one restful night with no pain? Can you put your academic background to use and DO THE RESEARCH? Hint:someone did a lot of it for you already, in the stickies.

            If you want to be a copywriter, your job is research and sales. If you want to break in, your job starts now. Get to work.
            Ok. Well I don't have a clue about this industry and I'm trying to break in as best I can. I'm fumbling around in the dark hence the baby questions.

            I'm currently researching how to be a copywriter. With regards to sales I'm going to cold call 200 businesses a day offering my services as a copywriter. Your thoughts on this?
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            • Profile picture of the author Chriswrighto
              Originally Posted by Alberto Eisenstein View Post

              I'm currently researching how to be a copywriter. With regards to sales I'm going to cold call 200 businesses a day offering my services as a copywriter. Your thoughts on this?
              Man, I'd recommend you understand the basics of copywriting before you offer your services.

              (From what I've seen so far, you don't YET.)

              As copywriters, we live and die by our reputations... you don't want to start ****ing up before you even begin.

              But there is a silver lining...

              As long as you can even slightly increase on what their current ad is pulling, then you've had success. (And learning the bare basics of copy is sometimes all you need.)

              Chris

              P.S. I do admire your enthusiasm, but it seems that you're going in without a plan. Doctor Who, Sherlock and James Bond were all "gung-ho"... us "real lifers" benefit from a solid foundation before taking action.
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              Wealthcopywriter.com :)

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              • Originally Posted by Chriswrighto View Post

                Man, I'd recommend you understand the basics of copywriting before you offer your services.

                (From what I've seen so far, you don't YET.)

                As copywriters, we live and die by our reputations... you don't want to start ****ing up before you even begin.

                But there is a silver lining...

                As long as you can even slightly increase on what their current ad is pulling, then you've had success. (And learning the bare basics of copy is sometimes all you need.)

                Chris

                P.S. I do admire your enthusiasm, but it seems that you're going in without a plan. Doctor Who, Sherlock and James Bond were all "gung-ho"... us "real lifers" benefit from a solid foundation before taking action.
                Ok. So what do you recommend? Learn the art of copywriting first?
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                • Profile picture of the author Chriswrighto
                  Originally Posted by Alberto Eisenstein View Post

                  Ok. So what do you recommend? Learn the art of copywriting first?
                  Yes learn.

                  Treat it as any other job...

                  Doctors learn first.
                  Plumbers learn first.
                  Tailors learn first.

                  Get what I mean?

                  And there isn't really a "short" way to do this...

                  Read the stickies, get a few books/courses, learn the basics...

                  Then start working for clients, you can post a Warrior For Hire offer on this forum.

                  The continue to learn through DOING and books, course, etc.

                  Signature

                  Wealthcopywriter.com :)

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                • Profile picture of the author ewenmack
                  To be seen valuable to a hiring company,
                  you must see how to create that value.

                  You can do this by knowing what a company is doing wrong
                  online. They appear to be doing a lot right and are
                  investing heavily in their marketing.

                  Great candidates to contact.

                  Now you learn what these companies are doing wrong
                  by studying marketing experiments at Research Directory.

                  There you'll be taken into the science of marketing
                  which is not based on personal taste, as in your screen
                  writing world is.

                  Not sure if you are prepared to make that mental shift.

                  Best,
                  Ewen
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                  • Originally Posted by ewenmack View Post

                    To be seen valuable to a hiring company,
                    you must see how to create that value.

                    You can do this by knowing what a company is doing wrong
                    online. They appear to be doing a lot right and are
                    investing heavily in their marketing.

                    Great candidates to contact.

                    Now you learn what these companies are doing wrong
                    by studying marketing experiments at Research Directory.

                    There you'll be taken into the science of marketing
                    which is not based on personal taste, as in your screen
                    writing world is.

                    Not sure if you are prepared to make that mental shift.

                    Best,
                    Ewen
                    Which projects get green lighted is all based on market research.
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                    • Profile picture of the author ewenmack
                      Originally Posted by Alberto Eisenstein View Post

                      Which projects get green lighted is all based on market research.
                      Not sure what you mean, can you expand on it?

                      Best,
                      Ewen
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                      • Originally Posted by ewenmack View Post

                        Not sure what you mean, can you expand on it?

                        Best,
                        Ewen
                        Film is about sales. The writer has an idea which s/he wishes to sell to the world at large.

                        The film is a product sold to distributors who in turn sell it to venues who in turn then sell the film to get bums on seats in order to further sell their products served within the cinema (popcorn, hot dogs, nachos, drinks etc).

                        The films themselves are often nothing more than adverts for the products strategically placed within or for the actor, writer, director etc

                        Which projects are greenlit by the studios are based on market research to determine which product (film) is more likely to shift more units and thus make more sales.

                        Everything is sales and we are all salespeople. Job interviews, dating, even the way we walk, talk and dress because we are always communicating something to somebody consciously or unconsciously.

                        With this in mind I think I already made that shift in thinking which is why I am here.
                        I
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                        • Profile picture of the author Chriswrighto
                          Originally Posted by Alberto Eisenstein View Post

                          Film is about sales. The writer has an idea which s/he wishes to sell to the world at large.

                          The film is a product sold by distributors to venues who in turn then sell the film to get bums on seats in order to further sell their products served within the cinema (popcorn, hot dogs, nachos, drinks etc).

                          The films themselves are often nothing more than adverts for the products strategically placed within or for the actor, writer, director etc

                          Which projects are greenlit by the studios are based on market research to determine which product (film) is more likely to shift more units and thus make more sales.

                          Everything is sales and we are all salespeople. Job interviews, dating, even the way we walk, talk and dress because we are always communicating something to somebody consciously or unconsciously.

                          With this in mind I think I already made that shift in thinking which is why I am here.
                          I
                          I'm not sure where you're going with this?

                          Do you think you know how to write copy because you have a degree in screen writing?

                          (Just trying to clarify.)

                          That's (kinda) a fair comment... I mean, Vin Montello used to be a Television Writer (here's his website for reference: Montello Marketing).

                          But there's SO much more you need to learn.

                          We're talking:
                          • Structure...
                          • Crafting an unbeatable offer (or making it perceived to be that way)...
                          • Overcoming Objections...
                          • Price justification...
                          • Etc Etc...

                          I'm confused by what your core question is for this thread?

                          I'm getting the feeling that it's more "how do I get clients?" rather than "how do I learn copy?"

                          Am I right?
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                          • Originally Posted by Chriswrighto View Post

                            Do you think you know how to write copy because you have a degree in screen writing?
                            No. You misunderstand. I haven't a clue how to write copy. I have a degree in a specialized field - stage/screen writing. i would like to learn how to write copy and then how to break into the business. My post was pointing out that the film market is just that. A market based on market research much like any other market.

                            On the advice of a mentor I have been thrown into the deep end. Cold calling business after business offering my services. I made two in person appointments out of that but didn't close the deals no doubt due to my inexperience and lack of confidence and portfolio.

                            They want me to call 200 businesses a day for 20 days. I'm asking if this sounds like a good idea to you.
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                            • Profile picture of the author Tim R
                              Originally Posted by Alberto Eisenstein View Post

                              I haven't a clue how to write copy.
                              Originally Posted by Alberto Eisenstein View Post

                              They want me to call 200 businesses a day for 20 days. I'm asking if this sounds like a good idea to you.
                              You're trying to sell a skill that you don't possess.

                              But when you do make some money let me know as I'd love to manage your investment portfolio for you. I've never actually traded stocks before and I don't have a clue how to do it. But I have seen the movie Wall Street so I'm sure I'll figure it out as I go.

                              How much would you like to invest with me?
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                        • Profile picture of the author ewenmack
                          Originally Posted by Alberto Eisenstein View Post

                          Film is about sales. The writer has an idea which s/he wishes to sell to the world

                          I
                          Perfect.

                          As with any blockbuster movie, there are
                          same plot themes running through them.

                          Same with advertising and marketing.

                          One just needs to decern what those common threads are.

                          The link I gave before has the largest number
                          of tests and experiments carried out online.

                          You'll get to see what the common principles
                          wo getting people to take action online.

                          Internalize those lessons and go out to websites and
                          see where easily fixed mistakes are made.

                          You'll start becoming aware of them frequently.

                          best,
                          Ewen
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                        • Profile picture of the author ThePromotionalGuy
                          Alberto,

                          Originally Posted by Alberto Eisenstein View Post

                          Film is about sales. The writer has an idea which s/he wishes to sell to the world at large.

                          The film is a product sold to distributors who in turn sell it to venues who in turn then sell the film to get bums on seats in order to further sell their products served within the cinema (popcorn, hot dogs, nachos, drinks etc).

                          The films themselves are often nothing more than adverts for the products strategically placed within or for the actor, writer, director etc

                          Which projects are greenlit by the studios are based on market research to determine which product (film) is more likely to shift more units and thus make more sales.

                          Everything is sales and we are all salespeople. Job interviews, dating, even the way we walk, talk and dress because we are always communicating something to somebody consciously or unconsciously.

                          With this in mind I think I already made that shift in thinking which is why I am here.
                          I
                          Reread the above post you wrote. You did it! This is real copy. You spoke to me. This is a perfect example of salesmanship in copy. So you can write copy you just don't know it. Copy is writing about one thing at a time.

                          In your post it was about films. You never got off point. You kept the flow going. Your sentences didn't go down rabbit trails and you brought it all to a conclusion perfectly. If I were asked who knows about films I'd say Alberto does.

                          This is the part of dumbing down we speak of. We state it, insert brief prove and then move on. We don't dwell to long on a point. Your reader's attention span will always be short. I'm fond of using the FK scoring to keep my writing in check.

                          Secondly, you know the film industry, inside and out. That is your strength. Look to that industry for clients. Do not conclude they don't use some form of copy to sell. It's there, but you may not recognize it yet.

                          Thirdly, go to IMDb. Research their database for contacts. Find out what ad agencies work with movie studios and see if you can work for them. Doesn't have to be for the rest of your life, but you have to get yourself into the trenches.

                          Fourth, Do your research and locate the top selling infomercials. Request a transcript if available. If not then go to YouTube to see if the infomercial is there and most of the time there is a text version of the script you can read or print out. Study that script(s). Then start to dissect the script. What got "Average Joe" to pull out his wallet, call and buy? The clues are there.

                          Fifth, get a mentor or get into a copywriting group. And let them tear your copy apart. You want them to be aggressive about this, like piranha on a river crossing cow. You want all the text fat strip from to bone.

                          Finally, Have good time. But study, write, test. Study, write, test.
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                          • Originally Posted by ThePromotionalGuy View Post

                            Alberto,



                            Reread the above post you wrote. You did it! This is real copy. You spoke to me. This is a perfect example of salesmanship in copy. So you can write copy you just don't know it. Copy is writing about one thing at a time.

                            In your post it was about films. You never got off point. You kept the flow going. Your sentences didn't go down rabbit trails and you brought it all to a conclusion perfectly. If I were asked who knows about films I'd say Alberto does.

                            This is the part of dumbing down we speak of. We state it, insert brief prove and then move on. We don't dwell to long on a point. Your reader's attention span will always be short. I'm fond of using the FK scoring to keep my writing in check.

                            Secondly, you know the film industry, inside and out. That is your strength. Look to that industry for clients. Do not conclude they don't use some form of copy to sell. It's there, but you may not recognize it yet.

                            Thirdly, go to IMDb. Research their database for contacts. Find out what ad agencies work with movie studios and see if you can work for them. Doesn't have to be for the rest of your life, but you have to get yourself into the trenches.

                            Fourth, Do your research and locate the top selling infomercials. Request a transcript if available. If not then go to YouTube to see if the infomercial is there and most of the time there is a text version of the script you can read or print out. Study that script(s). Then start to dissect the script. What got "Average Joe" to pull out his wallet, call and buy? The clues are there.

                            Fifth, get a mentor or get into a copywriting group. And let them tear your copy apart. You want them to be aggressive about this, like piranha on a river crossing cow. You want all the text fat strip from to bone.

                            Finally, Have good time. But study, write, test. Study, write, test.
                            Thank you.
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                            • Profile picture of the author Cool Hand Luke
                              Lol what? You have no experience copywriting but you're already cold-calling businesses offering copywriting services?

                              That is, to say the least, ballsy. Further, it seems unethical (and possibly actionable) to offer businesses services that you have no experience with, especially something like copywriting, because you will not and cannot pick up serious skill in copywriting overnight.

                              I'd say I wish you good luck, but really, I wish your clients good luck.
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                              • Profile picture of the author Mark Pescetti
                                Originally Posted by Cool Hand Luke View Post

                                Further, it seems unethical (and possibly actionable) to offer businesses services that you have no experience with, especially something like copywriting, because you will not and cannot pick up serious skill in copywriting overnight.

                                I'd say I wish you good luck, but really, I wish your clients good luck.
                                This.

                                Ask yourself Alberto:

                                "Can I produce a massive profit - IF one of the prospects I cold-called decided to do business with me?"

                                The answer, at least right now, is no.

                                You've gotta go through the journey of developing your copy chops... BEFORE you even think about producing an income from it.

                                As someone mentioned above...

                                You do have some copywriting ability. I think it was inadvertently drawn out of you in the heat of conversation.

                                The thing is...

                                Your mindset (attitude) is in the wrong place.

                                You're chasing money right now. BIG NO NO.

                                You've gotta change your perspective to, "How can I help people and businesses generate increased profits... by writing copy for them?"

                                And even then - when you DO write for them... it's:

                                "How can I HELP my client's customers with his/her product? What's the hook that'll really connect with 'em?"

                                So I was thinking...

                                Let's get you started with something practical.

                                How about you write us an email swipe for Manifestation Miracle?

                                I have no affiliation.

                                I think it would be awesome to see how you compel me to click thru and feel primed to buy.

                                Let's see what you can do.

                                Mark
                                Signature

                                Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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                                • Originally Posted by Mark Pescetti View Post


                                  How about you write us an email swipe for Manifestation Miracle?
                                  I can't seem to PM so I'm posting this quick stab at an ad here:



                                  Are You Preventing Your Own Success and Financial Freedom?

                                  I've done a lot of research into religions and philosophy
                                  I discovered that they were all saying the same thing
                                  All have one goal.

                                  Ouranos.
                                  Nirvana. = HAPPINESS!
                                  Paradise.
                                  Heaven.

                                  For centuries oppressive forces have tried to convince you that through them and them alone you can attain this goal.
                                  That time is at an end.

                                  Now they try to tell you that money and success are key to your HAPPINESS.
                                  But still that is not the truth.
                                  The truth is, your HAPPINESS is the key to money and your success.

                                  Tests prove that being stressed clouds judgement, makes you less productive and reduces your life expectancy.

                                  Manifestation Miracle is a programme especially designed for the modern human caught up in the daily stresses of modern life that keeps you from your HAPPINESS and reaching your full potential.
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                                  • Profile picture of the author max5ty
                                    Originally Posted by Alberto Eisenstein View Post

                                    I can't seem to PM so I'm posting this quick stab at an ad here:



                                    Are You Preventing Your Own Success and Financial Freedom?

                                    I've done a lot of research into religions and philosophy
                                    I discovered that they were all saying the same thing
                                    All have one goal.

                                    Ouranos.
                                    Nirvana.
                                    Paradise.
                                    Heaven.
                                    Happiness.

                                    For centuries oppressive forces have tried to convince you that through them and them alone you can attain this goal.
                                    That time is at an end.

                                    Now they try to tell you that money and success are key to your HAPPINESS.
                                    But still that is not the truth.
                                    The truth is, your HAPPINESS is the key to money and your success.

                                    Tests prove that being stressed clouds judgement, makes you less productive and reduces your life expectancy.

                                    Manifestation Miracle is a programme especially designed for the modern human caught up in the daily stresses of modern life that keeps you from your HAPPINESS and reaching your full potential.
                                    You said you contacted 134 florist shops.

                                    Are there restraining orders out against you?
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                                    • Originally Posted by max5ty View Post

                                      You said you contacted 134 florist shops.

                                      Are there restraining orders out against you?
                                      There very well could be.
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                                      • Profile picture of the author max5ty
                                        Originally Posted by Alberto Eisenstein View Post

                                        There very well could be.
                                        LOL, I'll give it to you, that was a good comeback.
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                                  • Profile picture of the author Mark Pescetti
                                    Originally Posted by Alberto Eisenstein View Post


                                    Are You Preventing Your Own Success and Financial Freedom?

                                    I've done a lot of research into religions and philosophy
                                    I discovered that they were all saying the same thing
                                    All have one goal.

                                    Ouranos.
                                    Nirvana. = HAPPINESS!
                                    Paradise.
                                    Heaven.

                                    For centuries oppressive forces have tried to convince you that through them and them alone you can attain this goal.
                                    That time is at an end.

                                    Now they try to tell you that money and success are key to your HAPPINESS.
                                    But still that is not the truth.
                                    The truth is, your HAPPINESS is the key to money and your success.

                                    Tests prove that being stressed clouds judgement, makes you less productive and reduces your life expectancy.

                                    Manifestation Miracle is a programme especially designed for the modern human caught up in the daily stresses of modern life that keeps you from your HAPPINESS and reaching your full potential.
                                    Alberto!

                                    I applaud you taking a stab at this.

                                    Go back and read it again... and ask yourself, "Would this make me click thru?"

                                    Second question...

                                    "Does this copy hone in on a big message from the control in a way that really does it justice?"

                                    Here's one more...

                                    "Is my call-to-action strong enough to get click thrus... AND prime prospects to buy?"

                                    Let's start with your subject line:

                                    Are You Preventing Your Own Success and Financial Freedom?
                                    Decent enough question. That might get me to open the email, which is a huge battle. But I'd try for something a lot more specific.

                                    I've done a lot of research into religions and philosophy
                                    I discovered that they were all saying the same thing
                                    All have one goal.
                                    It's an interesting idea, but personally, I felt an immediate disconnect. I didn't feel like this lead followed up on what made me click. I'm already gone.

                                    But let's say I hang around a second...

                                    Ouranos.
                                    Nirvana. = HAPPINESS!
                                    Paradise.
                                    Heaven.

                                    For centuries oppressive forces have tried to convince you that through them and them alone you can attain this goal.
                                    That time is at an end.
                                    Okay, I'm still waiting.

                                    The "for centuries" sentence makes my head spin. Ouch. You're not really "selling me" on anything yet. And nobody has the patience to wait for you to get there.

                                    The truth is, your HAPPINESS is the key to money and your success.
                                    Really? I've heard this before. Why is that? Maybe this would have been a better place to start.

                                    Manifestation Miracle is a programme especially designed for the modern human caught up in the daily stresses of modern life that keeps you from your HAPPINESS and reaching your full potential.
                                    Don't give away what you're selling. Keep the email "blind." Just get me to click thru.

                                    And no...

                                    This last bit is NOT a CTA.

                                    And if there's no CTA, what's the point of writing the piece in the first place? Right?

                                    Did you watch the whole video all the way through? More than once? Do you really feel like you understand its biggest selling points, branding, positioning and avatar?

                                    If so, it doesn't come through. Keep trying. But before you do, you need to read up on copywriting. Your instincts aren't compensating for your lack of real-world skills. You have to change that.

                                    I could go on.

                                    But you need to dive into the "sticky" books. Read, read, read. Then read some more. Then read and watch top controls. Then deconstruct them (i.e. figure out why they work.)

                                    Mark
                                    Signature

                                    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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                                    • Originally Posted by Mark Pescetti View Post

                                      Alberto!

                                      I applaud you taking a stab at this.

                                      Go back and read it again... and ask yourself, "Would this make me click thru?"

                                      Second question...

                                      "Does this copy hone in on a big message from the control in a way that really does it justice?"

                                      Here's one more...

                                      "Is my call-to-action strong enough to get click thrus... AND prime prospects to buy?"

                                      Let's start with your subject line:



                                      Decent enough question. That might get me to open the email, which is a huge battle. But I'd try for something a lot more specific.



                                      It's an interesting idea, but personally, I felt an immediate disconnect. I didn't feel like this lead followed up on what made me click. I'm already gone.

                                      But let's say I hang around a second...



                                      Okay, I'm still waiting.

                                      The "for centuries" sentence makes my head spin. Ouch. You're not really "selling me" on anything yet. And nobody has the patience to wait for you to get there.



                                      Really? I've heard this before. Why is that? Maybe this would have been a better place to start.



                                      Don't give away what you're selling. Keep the email "blind." Just get me to click thru.

                                      And no...

                                      This last bit is NOT a CTA.

                                      And if there's no CTA, what's the point of writing the piece in the first place? Right?

                                      Did you watch the whole video all the way through? More than once? Do you really feel like you understand its biggest selling points, branding, positioning and avatar?

                                      If so, it doesn't come through. Keep trying. But before you do, you need to read up on copywriting. Your instincts aren't compensating for your lack of real-world skills. You have to change that.

                                      I could go on.

                                      But you need to dive into the "sticky" books. Read, read, read. Then read some more. Then read and watch top controls. Then deconstruct them (i.e. figure out why they work.)

                                      Mark
                                      Thanks for the feedback.

                                      I watched the video but only once. Boy it was long. I picked up some of what it tapped into:

                                      Envy (of others making money)
                                      Greed (for money)
                                      Desire (for money)
                                      Laziness (a quick solution)

                                      Benefits
                                      Promises (Guarantees - Money back)
                                      No risk


                                      etc. Yes I have a long way to go. Thanks again.
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                              • Originally Posted by Cool Hand Luke View Post

                                Lol what? You have no experience copywriting but you're already cold-calling businesses offering copywriting services?

                                That is, to say the least, ballsy. Further, it seems unethical (and possibly actionable) to offer businesses services that you have no experience with, especially something like copywriting, because you will not and cannot pick up serious skill in copywriting overnight.

                                I'd say I wish you good luck, but really, I wish your clients good luck.
                                Just read today that David Ogilvy started his own advertising agency with absolutely no copywriting experience whatsoever!

                                Edit - Well, that's how his book made it sound. On reading Wikipedia there is a lot more to it.
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                                • Profile picture of the author Cam Connor
                                  Originally Posted by Alberto Eisenstein View Post

                                  Just read today that David Ogilvy started his own advertising agency with absolutely no copywriting experience whatsoever!

                                  Edit - Well, that's how his book made it sound. On reading Wikipedia there is a lot more to it.
                                  Yea, don't offer Copywriting services with no Copywriting experience. You wouldn't go to someone who just dropped out of high school and ask them for medical advice would you?
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                                  • Profile picture of the author TracyBelshee
                                    Originally Posted by Cam Connor View Post

                                    You wouldn't go to someone who just dropped out of high school and ask them for medical advice would you?
                                    Shhh....I'm tryna make a buck here.
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                                    • Profile picture of the author Cam Connor
                                      Originally Posted by TracyBelshee View Post

                                      Shhh....I'm tryna make a buck here.
                                      In that case, I'd rebrand yourself as a "Copywriting God".
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        • Profile picture of the author max5ty
          Originally Posted by Alberto Eisenstein View Post


          Any other tips on how to break into copywriting?
          Write your plan out. Edit it till you get it perfect.

          Make sure it goes down at night and there's no cops around.

          Wear dark clothing. I'd recommend a mask also.

          Alarms. Make sure you have a schematic for the alarm system. Disable it before you break in.

          Always, always, plan your getaway first. A fast car, helicopter, boat, motorcycle...even seen a horse used once.

          Sit on the stash for a while, don't spend it all right away. Good way to hide the money is to do something like an ebook. Maybe on dieting or something...good way to launder the money.

          Always use a P.S. (police scanner).

          Determination is important. Lots have broken in and failed. Many are sitting in prison right now, but the determined ones have vowed to try again.

          You may find some accomplices here. Myself, I've got too many other "jobs" I'm staking out.
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        • Profile picture of the author KreativCopy
          Originally Posted by Alberto Eisenstein View Post


          The only other examples of work are theatre/fliers from my previous theatre shows. A friend told me they are no good because they were for myself and not someone else but it's still my work. What do you think?
          This is your work so it is still part of your writing portfolio. If they are fliers I am guessing they are advertising the shows and enticing people in...therefore it is a good enough place to start. There is some very good advice on this forum, hang around a while and soak up all the info and guidance shared.
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  • Profile picture of the author angiecolee
    Can you be a tap dancer? A fire eater? An office receptionist?

    What can you be? That's not a question WE can answer for you.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author JamesDLayton
    We have something in common. I used to direct and write low budget horror.
    Just don't get stuck learning. Get a rough grasp and go for it.

    Let people pay you to learn. Guess what if the copy doesn't work.... they will TELL YOU.

    And you can go back and change it.

    Better still find a product and write copy for it. Sell it yourself. I've got a couple of very easy clients now.... so my focus this month is selling products for myself.

    I read The Ultimate Sales Letter and Advertising Secrets Of The Written Word this week.

    Just gobble up as much info as you can. Take a day off. Get a pen. Write something.

    It's really the only way. Haven't tried any courses yet but I might. Just in the thick of it at the moment.

    James
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  • Profile picture of the author JamesDLayton
    Every script has an emotional arc right? Act 1 2 and 3. Set-up, story, payoff. Same goes for copy. Think of it as a mini script. You're taking the viewer on a mini adventure. From knowing nothing about the product (setting up the characters and plot). To explaining why you should like the characters and care about them (meeting objections and offering benefits). Then the payoff where the plot is resolved and the audience is satisfied (wrapping up the sale and asking for the money.

    When you go to see a movie and at the end, you feel satisfied and content? THAT'S SALES COPY.

    When you feel meh..... that isn't. The film makers haven't sold it properly.

    The difference is (as you know) in the movie biz we get to ask for the money BEFORE the copy is revealed.

    Damn imagine that in the copywriting world haha.


    James
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    • Originally Posted by JamesDLayton View Post


      When you go to see a movie and at the end, you feel satisfied and content? THAT'S SALES COPY.

      When you feel meh..... that isn't. The film makers haven't sold it properly.
      Yes. The two aren't so far apart after all.
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  • Profile picture of the author JohnRussell
    If your mentor told you to call 200 florists then you need a new mentor.

    I write copy for investment newsletter publishers. That's it. I can pretty much guarantee you that if you cold called 5 of them, you'd have somebody interested in your services.

    But they'd want samples of good copy - and clearly you're not there yet.

    My point is this...

    You're setting yourself up for failure if you're cold-calling people who don't even know what a copywriter is. You might as well call plumbers and ask them if they need your screenwriting services.

    Out of 200 you could get 2 to meet with you - because there are always people afraid to say no - but you'll get no sales.

    Back to florists...

    What if you did get a sale? You'd essentially be stealing from them because at this point, you can't help them.

    If I were you, this is what I'd do...

    First decide whether you want to write B2C or B2B. B2C can be a lot more lucrative because of the royalties but you can make a damn good living at B2B too.

    So - decide that first.

    Then narrow down what kind of copy you want to write.

    - maybe long form sales letters for newsletter publishers?
    - maybe whitepapers for B2B software companies?

    Narrow it down to a specific group that you can help.

    Let's say you want to write whitepapers for B2B software companies.

    Make a list of 50 ideal target companies. Call them and ask for the Marketing Communications manager. They may not have that title but you'll get to the right place eventually.

    Ask your contact if they ever use outside writers.

    Guaranteed some will - and they'll want to know more about what you do.

    Explain to them that you are a writer that specializes in creating lead generation pieces like whitepapers. Tell them that since you are just getting started that you don't have samples to show but you have an amazing offer for them.

    Tell them that you'll write a whitepaper for free for them - or at least the first 2 pages.

    Then if they like where you are going, they can pay you to write the rest.

    This is called writing on spec.

    Guaranteed, somebody in that 50 is going to take you up on the offer - there's no risk to them.

    Tell them you need 2 or 3 weeks. Don't worry - they are not in a hurry.

    Then go buy a course on how to write whitepapers. Come here and ask which one is best.

    Deliver your spec whitepaper on time and wait for feedback.

    If they want to move forward, you've got your first paying project. If not, go find another prospect. You'll improve your copy as you go anyway.

    Do a bang-up job on that one and now you've got your first portfolio piece.

    Now, call more companies but don't write on spec - you now have a real sample piece to show. So charge them full rate.

    Then start positioning yourself as a whitepaper specialist and start attracting leads to your website. Maybe write a book.

    Eventually people will start calling you.

    You have to decide what you want to write and for whom. And you have to choose a market that knows what copywriting is. That will make your life so much easier.

    Then you have to really learn to write copy. It can be fairly easy (as in the case with the whitepaper example) or difficult (long form sales letters).

    Now you don't need a mentor.

    Go fire yours.
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    • Originally Posted by JohnRussell View Post

      I
      First decide whether you want to write B2C or B2B. B2C can be a lot more lucrative because of the royalties but you can make a damn good living at B2B too.

      So - decide that first.
      .
      I have never written copy for B2C or B2B so I do not know which I want to write for. I do not know what is involved in either.

      How do I find out which I want to write for?
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      • Profile picture of the author JohnRussell
        Originally Posted by Alberto Eisenstein View Post

        I have never written copy for B2C or B2B so I do not know which I want to write for. I do not know what is involved in either.

        How do I find out which I want to write for?
        Buy some books like people keep telling you.

        Wouldn't hurt if you found the 'thanks' button either.
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        • Originally Posted by JohnRussell View Post


          Wouldn't hurt if you found the 'thanks' button either.
          Wow. I found the thanks button 3 times so far.
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  • Profile picture of the author gjabiz
    Home - The Official Site of Herschell Gordon Lewis, Ft. Lauderdale, FL USA

    Read everything he has. DON'T buy anything else until you have consumed HGL products. He will resonate with your background.

    gjabiz
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  • Profile picture of the author angiecolee
    OP, I see you rebelling a bit and I understand. A lot of the above is pretty blunt and harsh.

    The answers to all your questions revolve around YOU doing the research, YOU trying your hand at stuff, and YOU figuring out what works best for you.

    Some of us are generalists. Some specialists. All of us went through a trial and error period just like you must.

    If you are a screenwriter, then you know how to be competitive. You know how to find a good story, a pitch that an exec or prod co will buy into.

    So seriously. STOP DELAYING ACTION.

    You're doing that by asking endless questions here instead of just digging in.

    Can you make it?

    If you stop dragging your feet and start taking action.

    And be careful who you accept "deals" from in this stage of your career.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Originally Posted by angiecolee View Post

      OP, I see you rebelling a bit and I understand. A lot of the above is pretty blunt and harsh.

      The answers to all your questions revolve around YOU doing the research, YOU trying your hand at stuff, and YOU figuring out what works best for you.

      Some of us are generalists. Some specialists. All of us went through a trial and error period just like you must.

      If you are a screenwriter, then you know how to be competitive. You know how to find a good story, a pitch that an exec or prod co will buy into.

      So seriously. STOP DELAYING ACTION.

      You're doing that by asking endless questions here instead of just digging in.

      Can you make it?

      If you stop dragging your feet and start taking action.

      And be careful who you accept "deals" from in this stage of your career.
      Understood. I'll be back.

      Thanks.
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  • Profile picture of the author TracyBelshee
    I can't give you any advice regarding being a copywriter, but maybe I can give you a point of reference as to whether or not you can make it.

    Take a look at the threads I've posted on this section of the forum in the past couple of weeks for critiques. More importantly, look at what everyone else has written in response to my writing.

    Are you able to follow the kind of advice they've given me?

    With your background I have no doubt you can write better than me.

    Read through those and other threads (especially the stickies people keep talking about), start practicing what you learn and post something for review.

    Everyone here has been very helpful when giving advice and critiques, so take them up on their offer.

    As for me, I'm a high school drop out (as are a few others here that are doing this successfully), ex Chef/restaurant manager and current tow truck driver/manager.

    Everything I know about writing was learned through reading for pleasure. At least everything I knew prior to the last couple months of hanging out in this sub forum.

    I'd have never thought I could write for a living (and just to be clear, I still don't), but with what I've learned I am becoming confident I can assuming I keep moving forward, learning and doing.

    Seriously, take all the advice you've been given and start learning about the type of skill you are considering getting paid for.

    It's been a lot of fun for me and I think if you really like being creative, this should be fun for you too.
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  • Profile picture of the author ahakimi
    Just a quick tip right off the bat, I didn't read through most of the responses here but my advice would be this.

    RESULTS RESULTS RESULTS.

    Results are all that matter, and that should be all you're focusing on. It doesn't matter how, what methods, how much time, how much effort, results are all that matter.

    One thing you can do is throw yourself out in the deep end; offer people free copywriting services and see what you can do for them. RESULTS.

    Nice job on making those cold calls. With that alone I can tell you're definitely in it to win it, and know how to take action. I think now, you just need to change your approach and focus.

    One option, is aggressively pursue companies, clients, you've got to put your name out there as much as you can. Your biggest problem right now (aside from results) is OBSCURITY. Nobody knows about you. That ties into RESULTS; you can't get results if nobody knows about you.

    Nice job on the website.
    Start making YouTube videos simply giving out CopyWriting tips, methods, and free advice. In your YouTube videos throw a link to your site.

    Initially, say you're offering FREE copywriting services. That alone will get you tons of people contacting you (and remember, this is JUST through YouTube alone, not even touching other methods).

    You get 10-20 responses from people interested, start delivering. Work with them, work on getting RESULTS.

    You get 100-200 responses, start charging a small fee, tell them you're new on the market and because of this, you'd like to prove yourself. Heck, even $5 copywriting services. Play with it. Keep it low. People are willing to dish out $5 and take the risk. Remember, RESULTS are all that matter. Get people RESULTS.

    Back to the YouTube videos, you need to be focusing on quantity right now more than quality. Obviously, they should be valuable, but don't worry about them being perfect (in terms of editing, etc.).

    Remember, your number one problem right now is obscurity; nobody knows about you.
    Upload mini-youtube vids, 10 second copywriting tips, pieces of advice, mini golden nuggets of wisdom.
    Upload topics on copywriting in which you talk about.
    Shoot for 100 videos up. Don't forget, YouTube is running 24/7, people are watching MILLIONS of YouTube videos per day. Around the clock. While you sleep. You need to stand out through all the noise.

    Results are all that matter. Do what it takes to deliver.

    Hope that helps!
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  • Profile picture of the author ahakimi
    Message me for some test runs, and perhaps we can work together long term.
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    • Originally Posted by ahakimi View Post

      Message me for some test runs, and perhaps we can work together long term.
      Hi Ahikimi,

      I can't seem to PM. Maybe because I'm new?

      I'm interested in the test runs.
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  • Knowing how to write is a good start.
    And if you like writing,,,That's a "MAJOR BONUS"

    Selling, or having a "sales conversation" is what copy is all about though.

    My years selling phones/property/time shares,
    my door to door sales experience and my 9 years as a head hunter recruiter
    did more to help me write winning sales letters than my 3rd level English BA

    I'd say part of the reason your closure rate was low with the prospects was probably
    as much to do with lack of experience in having this sales conversation as anything else.

    I'd say, look at some infomercials on later night tv.
    study them, go to a used car lot and get the pitch from a good sales guy.
    study the old classics from John Caples and Eugene S and Robert Collier,
    then read an ad a day.every day.
    soon your confidence will build.

    Lastly-if you're doing it cause other people said it was a good way to make money. and you;re not that pushed on it. i'd find something else. There are easier ways to make a living.
    Signature
    "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
    Adam Linkenauger

    For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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  • Profile picture of the author TracyBelshee
    If you are making calls and going door to door, the video in this thread may help.

    http://www.warriorforum.com/copywrit...copy-boot.html

    It's worth the watch in my opinion.

    Btw, obviously, this is AFTER you have followed the advice of the pros up above.
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  • Profile picture of the author sethczerepak
    Originally Posted by Alberto Eisenstein View Post

    I have a BA in Writing (journalism, theatre, film etc) and an MA Writing for Stage and Screen.

    I have written theatre and film scripts which I am lucky to have seen produced (by myself).

    However, I need a job that can pay the rent and have been advised to do copywriting.

    How realistic is this considering I have no previous business experience as a copywriter and I have no portfolio of work?

    I started cold calling companies offering my services and out of 134 small businesses I generated two appointments which I did not close no doubt to lack of confidence on my part.

    I have a website with email address, have formed a limited company and have a virtual receptionist.

    What advice would you give a newbie like me to help get started and get some work for a portfolio?

    Thanks in advance.
    Two things concern me about your post (since you've posted no writing samples and I don't know you from an amoeba, that's all I have to go by):

    1) A degree in writing + no sales skills = long, hard road ahead.

    As many others on this thread have said, you have a lot to "unlearn..." and based on what you said about your success with the sales appointments, you have no sales skills. Copywriting is more about selling than it is about writing.

    If you accept that and start from ground zero, give it all you have, of course, you could get there. No one has any business telling you otherwise. But you've got a long hard road ahead, and considering this second point, you might want to seriously ask yourself if it's worth it ...

    2) Copywriting isn't a "Day Job..."

    ...to assume that it is brings disgrace to the craft just as $20 a hooker disgraces her own body. And anyone who suggests copywriting as a means of "paying the rent" while you work on your REAL passion (which seems to be the other types of writing you mentioned) is a moron and knows nothing about copywriting OR entrepreneurship.

    Sure, you might be able to pick up some jobs writing company training manuals and other non-marketing materials. But it WILL change the way you write AND it will impact your endeavor to become a screenplay writer. Especially when you find yourself burning up all your creative energy writing stuff you're not really passionate about, leaving you with only "leftovers" to work on your real passion.

    Being an entrepreneur, of ANY kind, is about going balls deep into what you really love, burning all other bridges and making EVERYTHING in your life subservient to that. Hell, even THEN it can take years to make it. You have to ask yourself if its worth that to spend your days burning up your mental energy on the kind of writing which, based on what you wrote here, you don't ultimately want to do.

    Not to mention that "back up plans" have a funny way of becoming your primary plan. Is that what you want? Don't think it won't happen to you, because it's happened to millions of people who made that same assumption.

    My advice...do what Merle Haggard did. He spent three 3 years digging ditches so that he could work on his song writing skills at night. It took him three years to get a record contract, but look at where it got him. I don't believe this would have happened if he'd worked a job which required a lot of thinking and creativity. He would have had nothing left at the end of the day to fuel his songwriting.

    I also believe it happened because he was willing to humble himself and make financial (and probably egotistical) sacrifices while he fed his passion.

    Bottom line, you have to start thinking about "mental bandwidth," and conserving your creative energy so you can do what you really love. Trust me, you're going to need it if you're ever going to become someone in ANY field.

    As for your friends who advise you to copywrite during the day, they probably mean well. But they haven't a clue about what it will do to your initiative to pursue other kinds of writing. They just assume you should write because you're good at it and you love to write.

    I say, those are the exact reasons you need to do this instead....

    1) Take all that cold calling you're doing (which takes balls BTW, so my hat's off to you) and start calling on people who can help you get your film script writing career off the ground.
    2) Pick a "day job" that doesn't demand a lot of creativity so that you can focus all your creative energy on your writing.
    3) Never give up, no matter what.

    Or, you could ignore this post and assume you're the exception...which would be a mistake. Both for the reasons I just laid out AND because, in a way, you're reaffirming that you're not that confident in your ability to make a living as a film script writer.

    But if you do these three things ^....who knows?

    Something miraculous might happen...and probably will.

    PS: Grab a Copy of "Think & Grow Rich," the 20th century version. Read it until the friggin' pages fall out.
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  • Profile picture of the author angiecolee
    *slow claps for Seth*

    You know, when I was about to be homeless, my friends were urging me to "get a job...ANY JOB".

    I refused. A mere few weeks later (this is after years of hard work, mind you), I had my first official job as a copywriter. Not client - I'd had plenty of those. A job.

    And this started as a backup for me. Former screenwriter myself. Worked for some pretty big namers in Hollywood. Got laid off, just like just about everyone else.

    My backup plan became my passion. I simply use my story telling skills to my advantage in my sales materials.

    Seth's absolutely right...pick one and put everything you ******* have into that path. As long as you don't give up and constantly work on improving, you'll get there.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author JamesDLayton
    Robert Rodriguez wrote El Mariachi whilst sitting in a hospital for a month undergoing tests. Marc Price wrote Colin whilst working nights as a cab radio operator. There's a lot to be said for it.

    I agree with Seth. I got out of film because of people. Not my ability.

    Think carefully about why you're not doing something. Before you choose to do something else.

    James
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  • Thanks for the feedback again.

    1) I'm currently in a job that doesn't tax me creatively. It was perfect for my needs for exactly that reason, leaving me free to pursue the real passion of writing. But what is the point in writing if nobody is going to see your work? I've been in this job seven years and I'm 41 now. Friends are progressing in their careers and having families whilst I still live like a student.

    2) I have had many years experience of sales previously working for various estate agencies so I'm no stranger to sales. However, it is difficult to sell a specific skill to someone when you don't possess evidence of that skill.

    3) The decision to go into copywriting was not with the intention of it being a day job to pay the rent whilst I write scripts, but to be able to earn money doing something that I am passionate about. Communicating through words. I like playing around with language and I am intrigued how we can use language to influence people's perception and I'm not too fussed what medium I do that through be it screenwriting or copywriting.

    If I'm honest I would say I am considering copywriting because I think it is an easier way to make a living than it would be selling scripts.

    So I guess I am at a crossroads. Continue the path of scriptwriting in a notoriously difficult market and more years mastering this craft which I have by no means mastered or attempt being a copywriter (not that I'm saying that that is easy).
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    • Profile picture of the author sethczerepak
      First of all, this will be my last post on your thread.

      Nothing personal, but you come on here asking for people's advice, and then you want to turn it into a High School debate match with rebuttles that contradict your original post .

      Bottom line, I'm not asking whether you agree, and neither is anyone else here. I'm just telling you what works.

      Take it or leave it...that said...

      Originally Posted by Alberto Eisenstein View Post

      Thanks for the feedback again.

      1) I'm currently in a job that doesn't tax me creatively. It was perfect for my needs for exactly that reason, leaving me free to pursue the real passion of writing. But what is the point in writing if nobody is going to see your work? I've been in this job seven years and I'm 41 now. Friends are progressing in their careers and having families whilst I still live like a student.
      Dude, knock off the pity party.

      You're 41. So what? Grandma Moses was 85 before we painted a single work of art. She did over 100 in her lifetime, and become one of the most celebrated artists in history. Long lists of people made their big break at the "later" ages in life. The difference is, they never compared themselves to the walking dead around them who were "succeeding" at their work-a-day jobs. All those people who are "progressing in their careers..." most of them probably took the safe and predictable road.

      Nothing wrong with that, but you're comparing apples to oranges.

      Hell, even if they didn't take the safe road...comparisons to others (better or worse) get you nowhere. The only person you have to outmatch is the man you were yesterday. Sometimes, this means living off Mac and Cheese. But read the success stories of all the great Entrepreneurial heroes, you'll find that most of them did the same. They made sacrifices. If you're not willing to do that for your dream, why bother?

      Originally Posted by Alberto Eisenstein View Post


      2) I have had many years experience of sales previously working for various estate agencies so I'm no stranger to sales. However, it is difficult to sell a specific skill to someone when you don't possess evidence of that skill.
      The only thing worse than being bad at something is being bad and believing you're good. Who cares about years of experience? Results are all that matter, and with all due respect, your track record suggests you need to develop your sales skills. Admitting that is the first step to getting past where you are now.

      Besides, how can you have writing skills AND selling skills, yet lack evidence of a skill which requires the combination of both? Something's not adding up. Not to mention that CoolHandLuke was right...if you don't have evidence of that skill, it's unethical to try and get people to pay you for it.

      Originally Posted by Alberto Eisenstein View Post

      3) The decision to go into copywriting was not with the intention of it being a day job to pay the rent whilst I write scripts, but to be able to earn money doing something that I am passionate about. Communicating through words. I like playing around with language and I am intrigued how we can use language to influence people's perception and I'm not too fussed what medium I do that through be it screenwriting or copywriting.

      If I'm honest I would say I am considering copywriting because I think it is an easier way to make a living than it would be selling scripts.

      So I guess I am at a crossroads. Continue the path of scriptwriting in a notoriously difficult market and more years mastering this craft which I have by no means mastered or attempt being a copywriter (not that I'm saying that that is easy).
      This is a laugh riot.

      Seriously, if you want to become a copywriter, and that's where your true passion lies. Hey, go for it. I can suggest several places to start. With the right tools, you can get there faster than most people think.

      But if you think you're going to have an easier time than you're having in the scriptwriting market, you're in for a rude awakening. Copywriting has the illusion of having a low barrier to entry, simply because:

      1) There's a HUGE demand for it
      2) Most people who hire writers can't tell the difference between effective writing and lousy writing just by looking at it.

      Read this post for more details: http://www.warriorforum.com/copywrit...ents-here.html

      Because of this, flocks of eager, young writers swarm into this marketplace assuming that since they can write, they can copywrite. Because of these two factors, they find work fast, and in many cases their clients don't have the clarity to tell them where their writing is faulty. So they go on with a false sense of confidence that they're a professional copywriter.

      But at about the few thousand a month mark, if they make it there, they hit this mysterious "glass lid" on their income. Because they believe their writing skills are sufficient, they can't see that their writing is the problem. They come on forums like this leaving posts about where they can "find high paying clients." They don't even know that the real question is...why aren't high paying clients finding them?

      I believe you're looking at some greener grass, and frankly, I don't blame you. We all get discouraged. But is hitting the reset button really the answer?

      If the grass over here looks greener than yours, maybe you should spend more time watering yours and less time looking at ours. Besides, only a fool looks for greener grass, wise men get busy planting new seeds.

      Anyway, like I said, that's all I have to say on it. You can rebuttal if you like but you are where you are now because of your beliefs and your actions. If you want to get to a new place, you need more than a new niche. You need a new mindset. You need to become a student before you position yourself as an expert.

      In the end, your client's, and this industry, will suffer for it.

      If you think I'm a d-bag for that, so be it.

      But if you're ready to learn and want to start posting some samples and getting feedback, myself...and plenty of others on here, are happy to help.

      Best,
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  • Does this thread count as a sample?

    Check out the number of views and responses it has compared to any other non-stickied thread in this section. Isn't that what sales is all about?

    But in all seriousness, point taken. I shall be back with samples, after some studying. Thanks for the tough love.
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    • Profile picture of the author Cam Connor
      Originally Posted by Alberto Eisenstein View Post

      Does this thread count as a sample?

      Check out the number of views and responses it has compared to any other non-stickied thread in this section. Isn't that what sales is all about?

      I wouldn't say it counts as a sample, no. But you're on your way!
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  • Utter rapport fail on my part I see. Attempts at humour comes across as arrogance and triggers hostility

    Happens irl also. I'll say 'good morning' to someone and they'll give me a look like I just said go **** yourself.

    I'll get me coat.
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    • Profile picture of the author JohnRussell
      Originally Posted by Alberto Eisenstein View Post

      Utter rapport fail on my part I see. Attempts at humour comes across as arrogance and triggers hostility

      Happens irl also. I'll say 'good morning' to someone and they'll give me a look like I just said go **** yourself.

      I'll get me coat.
      I don't think the dude above you was referring to you.
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