Advice on pricing a job

by Kobur
4 replies
I've recently been asked to quote for a copywriting job. I've had copywriting experience working for the local University so I'm not worried about completion of the job, but previously I was salaried in-house and, now that I'm freelance, I haven't yet quoted for a job of this nature.

The task involves:

- Creating content for a new website that will contain 4 categories that are broken down into 10 units per category, with 400-600 (no more than 1000) words per page. - I hope that makes sense.

- I have a working space between 1st -26th Sept to complete the first drafts and it will involve a little bit of research from my end to pad out the content.

- It will also involve several rounds of amends (completion for end of Nov) with meetings in between.


If anyone can help me with a rough estimation of how to price this job, I'll be incredibly in your debt

*I should also mention that I'm based in the UK so local currency would be appreciated
#advice #estimate #job #pricing
  • Profile picture of the author Raydal
    I'm not sure if your definition of copywriting fits that of this forum:
    http://www.warriorforum.com/copywrit...le-writer.html

    You talk about the length and space given for your writing but nothing
    of the subject or type of writing you're asked to do. But with the
    information given I'll say your best bet is to calculate your hourly
    rate from your former paid position and use that as a benchmark
    for this job.

    -Ray Edwards
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  • Profile picture of the author angiecolee
    Sounds to me like you could be writing upwards of 40,000 words. That's a novella.

    Also sounds like research.

    Take Ray's advice, factor all that time in, and then ask yourself what would make YOU satisfied.
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  • Profile picture of the author DougHughes
    Well, just to answer your question quickly without getting off track you can try this:

    Take the salary you currently make or want to make. Divide by 2080 (the number of working hours in a year). Multiply that by two (because self employed freelancers typically work about half of the paid hours or roughly 1000 in a year).

    So if your regular salary is £65K/yr, your hourly rate is £31.25, you double that to £62.50 and that is where you start the discussion.

    Next you will have to estimate the amount of time the project will take. For me, writing takes the least amount of time. I thoroughly research projects and by the time I am ready to write the words are flying from my fingers. I have basically written the piece in my head before I write.

    Anyhow, figure in the research. How available/accessible is the material, etc...

    Once you have guesstimated how much time is involved at your hourly freelance rate go ahead and factor in another 10%-15% for any problems that arise and you should do alright.

    Be realistic and truthful with yourself and clients and don't under or over value your services.

    Hope that helps.

    Good luck.
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  • Profile picture of the author DJ Gelner
    Yeah, like Ray said, not sure if this is a copywriting gig or an article-writing gig...need more info.

    That said, speaking as a former antitrust attorney, we have to be careful as a community when talking about specific project pricing. The best advice I can give is to establish an hourly rate, estimate how many hours the project will take, and take that estimate to the client.

    If (as Angie astutely noticed) it's a 40,000 word project...well...you have to weigh how valuable your time is and quote the client.

    Will the client accept your quote? Not always. Still, losing a job based on price seems better to me than spending hours upon hours on a project that doesn't net me any real value...

    -D.J.
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    D.J. Gelner
    Copywriter/Storyteller
    www.djswriting.com

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