Student asks me: "What if I don't have a phone?"

30 replies
You read that correctly and a first for me.

Here in Tallahassee an FSU College student wants to learn copywriting but more importantly how to land new clients. But before I could respond he adds: "What if I don't have a phone?"

I pressed him to explain. He then states he hates calling people, even his friends but could he just text businesses that he offers copywriting services.

I must have looked like a deer staring at on coming headlights, I just didn't know how to respond. After about a minute all I could say was, "Most businesses use land lines so texting them might be a waste of your time."

Later I got to thinking about it. In my era you pick up the phone and call. Simple.

But then today's copywriters travel around and do everything via email and Skype.

I wouldn't mind contacting that student back with some solid answers. How would someone acquire new business if they didn't use a phone? Any ideas? I haven't a clue. I don't know I've ever come across any book or discussion on the topic.
#asks #student
  • Profile picture of the author Alex Cohen
    Simple.

    If he wants to get decent fees, he'll need to talk with his prospective clients.

    Alex
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  • Profile picture of the author MatthewRHallEsq
    Get a Google Voice number (mine was free, and I only have to use it something like one per year to keep it). Or pay to upgrade to Skype premium.

    If you only do business over email, you're only going to attract cheap clients. Having a phone call is a way to legitimize yourself as a copywriter and the most efficient way to assess
    1. What the client says he wants
    2. What the client actually wants
    3. How you can really succeed in in in the job
    I get that phone calls are irritating - I'm a millennial, too. (And most of my clients are on the east coast, so I have to take business calls at 6am! Just try negotiating when you're still asleep sometime.)

    But if he wants to attract the high-paying clients he wants (or at least should want), he'll need to get on the phone.

    This thread from Jason is reason enough to justify learning to talk on the phone.
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  • Profile picture of the author angiecolee
    I echo Alex.

    If his desired target market doesn't usually deal in cold solicitations via text, it'd be an exercise in futility.

    And to my knowledge, most people pretty much hate being spam blasted via text message.
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    • Profile picture of the author jimbo13
      What is he going to text them from? Could it be a phone?

      Dan
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      • Profile picture of the author ThePromotionalGuy
        Dan,

        Now you know why I was that proverbial deer?

        Originally Posted by jimbo13 View Post

        What is he going to text them from? Could it be a phone?

        Dan
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  • Profile picture of the author splitTest
    Originally Posted by ThePromotionalGuy View Post

    You read that correctly and a first for me.

    Here in Tallahassee an FSU College student wants to learn copywriting but more importantly how to land new clients. But before I could respond he adds: "What if I don't have a phone?"

    I pressed him to explain. He then states he hates calling people, even his friends but could he just text businesses that he offers copywriting services.

    I must have looked like a deer staring at on coming headlights, I just didn't know how to respond. After about a minute all I could say was, "Most businesses use land lines so texting them might be a waste of your time."

    Later I got to thinking about it. In my era you pick up the phone and call. Simple.

    But then today's copywriters travel around and do everything via email and Skype.

    I wouldn't mind contacting that student back with some solid answers. How would someone acquire new business if they didn't use a phone? Any ideas? I haven't a clue. I don't know I've ever come across any book or discussion on the topic.
    Just tell him freelance copywriting ain't as easy as all the internet makes it out to be. Tell him people who say it's easy are inevitably trying to sell him something. Tell him it's a JOB, like any other, and if he's not willing to do the "grunt work" it's not gonna work out for him (and might not work out even if he's willing to do the grunt work...)

    He'll go running to work that's more sure and cushier -- which is good for our industry...instead of grabbing clients for $97 or $200, etc. (the kind of rates we see people quote on this forum when they're honest about what they're paying their copywriters these days...Not a good portent.)
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  • Profile picture of the author RickDuris
    Originally Posted by ThePromotionalGuy View Post

    But then today's copywriters travel around and do everything via email and Skype
    This is how I do it.

    I'm also getting nudged with international relationships to use whatsapp. I think you need a cell phone for it though.

    Signature
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  • Profile picture of the author Raydal
    I'm in no way downplaying the phone but I've had several
    5-figure clients over the years that I've never spoken to--all
    our communication done through email. Others I've done
    using SKYPE chat but most of my business has been done
    through email.

    I think that if you have social media videos it helps to bridge
    that credibility gap because the person sees, hears and "know"
    you even better than a phone call would allow.

    Also with email I have a record of the "conversation" that I
    could refer back to later.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Fear not you can do it without a dog and bone, telephone. Or even meeting or speaking personally to clients.

    A while ago I helped out a friend. She desperately wanted to write copy but is very shy and introverted.

    The very thought of "talking" to a client make her knees shake, her voice tremble and every fibre in her body wants to flee and run to the hills.

    Did she make it?

    Yes she did (I've rarely met a more committed, hard working and conscientious copywriter)

    She made sure she became really, really good at the noble craft.

    But I can hear you say - "How did she ever get clients?"

    By using the "damaging admission"

    "I hate talking but my goodness wait till you see my writing"

    She's doing very well.



    Steve
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  • Profile picture of the author jgiacomini
    Anything is possible in todays world. I say more power to him!!
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  • Profile picture of the author JohnRussell
    I don't mind talking but strategically, I do much better using the written word.

    I tell clients...

    'I am a better writer than a speaker. That's why I am a copywriter.'

    They get that. And very few meetings are on the phone anymore.
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  • Profile picture of the author angiecolee
    Maybe I misinterpreted the question?

    My understanding of it was he didn't want to call people so he was going to cold text people to solicit business.

    I conduct the majority of my biz through text and email, but I do meet with them on occasion too. And keep in mind these are people I have MET before, that I KNOW from the course of doing business and going to networking things.

    I don't think it's a sustainable relationship without some kind of human contact. Is that just me or am I crazy?
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author Will Compton
      What about direct-mail... like a physical sales letter? It sounds like they are making excuses for their inaction.
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  • Profile picture of the author KreativCopy
    Originally Posted by ThePromotionalGuy View Post

    Here in Tallahassee an FSU College student wants to learn copywriting but more importantly how to land new clients. But before I could respond he adds: "What if I don't have a phone?"

    I pressed him to explain. He then states he hates calling people, even his friends but could he just text businesses that he offers copywriting services.

    I wouldn't mind contacting that student back with some solid answers. How would someone acquire new business if they didn't use a phone? Any ideas? I haven't a clue. I don't know I've ever come across any book or discussion on the topic.
    My first thought was that he is starting out with one hand tied behind his back, however times are changing...rapidly. I agree with other posters that you can get clients with email and Skype calls....but the whole point is that he doesn't like talking to others...so perhaps Skype is out of the window too.

    To be fair he isn't totally out of the game. I called a utility company just this morning and was sent a text back with their reply (even though they said they would call). Okay, so I wasn't selling them anything, but I am just illustrating that text is no longer the exception. Dentist and GP reminders are often sent by text nowadays.

    With the launch of the new iPhone 6 (who uses it to make calls?) I think he might be on to something. Just like door to door salesmen don't really exist any more (at least not where I am from).... maybe the art of actually speaking to someone over the telephone is on its way out too.

    Personally, I think a follow up with a phone call is effective - but it all depends on the client.

    At the end of the day he is selling his writing services, he just needs to make sure his sales letter does what it says on the tin.

    PS Oh...and pray !
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    • Profile picture of the author NickN
      I would say he should get a phone. It can't hurt any. Even if it's a flip phone, which are dirt cheap.

      Why not have every tool and advantage at your disposal? After all, some clients do prefer phone calls to emails. What happens when one of his clients wants to talk to him on the phone, and your student says, "Oh, I don't have a phone." That might come across as kind of weird and unprofessional.

      Plus, with no-contract plans gaining popularity, your student won't have to agree to a 2-year commitment from the cellphone shysters out there.

      -Nick
      Signature

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  • Profile picture of the author Flyingpig7
    Hi Promotional Guy,

    I'm Deaf and partially blind, don't use the telephone in fact I don't have one. But I do have a mobile for people to text me and email and have used instant chat on websites so easy to communicate with people.
    I can understand where you're coming from implying that it's not professional to use text or even email to build a relationship with your clients. That is a little old fashioned thinking because of the variety of ways to communicate. These days a lot of businesses are using Skype you can do all sorts of things with it, it's ideal for me I can instantly chat as I can read without misinterpreting what's said in some cases I can watch the video cam and lip read the other person.

    Now I'm not saying that the young man is me, with a legitimate reason not to cold call, many people are scared silly by that and need their confidence boosting . But they have to start somewhere don't they.

    In any case I would have thought that in today's world truly busy business people don't want to be hassled by cold callers on spec at least an email they can reply at their convenience and arrange a talk how ever it is done (Skype) later.
    Signature

    Have a great day

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    • Profile picture of the author ThePromotionalGuy
      This is why I come to this forum.

      I honestly did not have any solid answers for this student but I didn't want to let him down. I will see him again because he works at the store my daughter manages. She found out that he wants to be a copywriter and told him that's what I do. So I'm doing this as a favor for my daughter.

      Thank you everyone.
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  • Profile picture of the author sethczerepak
    Originally Posted by ThePromotionalGuy View Post

    You read that correctly and a first for me.

    Here in Tallahassee an FSU College student wants to learn copywriting but more importantly how to land new clients. But before I could respond he adds: "What if I don't have a phone?"

    I pressed him to explain. He then states he hates calling people, even his friends but could he just text businesses that he offers copywriting services.

    I must have looked like a deer staring at on coming headlights, I just didn't know how to respond. After about a minute all I could say was, "Most businesses use land lines so texting them might be a waste of your time."

    Later I got to thinking about it. In my era you pick up the phone and call. Simple.

    But then today's copywriters travel around and do everything via email and Skype.

    I wouldn't mind contacting that student back with some solid answers. How would someone acquire new business if they didn't use a phone? Any ideas? I haven't a clue. I don't know I've ever come across any book or discussion on the topic.
    Maybe I'm way out of line here, but the lack of a phone wouldn't be my biggest concern...

    Why is he afraid to call people?

    I mean how bad does this guy really want to succeed?

    If he's too scared to talk to customers, he's going to have bigger problems down the road. He's going to hit glass ceilings on his income that will be impossible to break through unless he gets himself out of the way.

    If he were my student, I'd literally tell him to go panhandle for the money for a phone. I've done that before. It's a good way to find out if they really have the "bada-bing-bada-boom" to succeed.

    If they won't do that, they probably won't do the dozens of other things which they'll have to do later on anyway.
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    • Profile picture of the author ThePromotionalGuy
      Seth,

      I'm right there with you. I personally think he's just sniffing around for answers. I'm just gathering some information. What he does with it, will be up to him.

      Originally Posted by sethczerepak View Post

      Maybe I'm way out of line here, but the lack of a phone wouldn't be my biggest concern...

      Why is he afraid to call people?

      I mean how bad does this guy really want to succeed?

      If he's too scared to talk to customers, he's going to have bigger problems down the road. He's going to hit glass ceilings on his income that will be impossible to break through unless he gets himself out of the way.

      If he were my student, I'd literally tell him to go panhandle for the money for a phone. I've done that before. It's a good way to find out if they really have the "bada-bing-bada-boom" to succeed.

      If they won't do that, they probably won't do the dozens of other things which they'll have to do later on anyway.
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  • Profile picture of the author Cam Connor
    Phones are getting pretty old school... I always think it's strange when someone demands to talk to me on the phone... it's a weird request these days. lol
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    • Profile picture of the author Kevin Williams
      Originally Posted by Cam Connor View Post

      Phones are getting pretty old school... I always think it's strange when someone demands to talk to me on the phone... it's a weird request these days. lol
      I've called to set up appointments with people, but I'd say that most
      of my clients talk via Skype. It's 2014... I don't have a landline, talking
      on a cellphone is such a hassle. I'm not certain of many advantages
      of a phone call versus a Skype call.

      On the other hand, I wouldn't go out of my way to avoid using a
      phone to talk to a client either - regardless of my dislike.
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    • Profile picture of the author TracyBelshee
      Originally Posted by Cam Connor View Post

      Phones are getting pretty old school... I always think it's strange when someone demands to talk to me on the phone... it's a weird request these days. lol
      I have a feeling as the years go by, this is going to be the norm in thinking.

      My kids will talk for days about sleepovers, going to the movies, etc. But ask them the day of for specifics on times....they have no idea. Their friend hasn't texted back that critical bit of information.

      I'm not sure how many times I'm going to have to say "hit dial" before they understand you can talk on the damned thing to get answers too....

      Personally, I can't see doing business by text, but email and other types of communication, ok.
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      • Profile picture of the author sethczerepak
        Originally Posted by TracyBelshee View Post

        I have a feeling as the years go by, this is going to be the norm in thinking.

        My kids will talk for days about sleepovers, going to the movies, etc. But ask them the day of for specifics on times....they have no idea. Their friend hasn't texted back that critical bit of information.

        I'm not sure how many times I'm going to have to say "hit dial" before they understand you can talk on the damned thing to get answers too....

        Personally, I can't see doing business by text, but email and other types of communication, ok.
        For social interactions, it definitely will.

        But in the case of this student, your last sentence sums it up.

        Might ask to to consider...

        "How much money would ANY intelligent person spend on someone who won't even get on the bloody phone with them?"
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  • Profile picture of the author misterme
    There's a difference between new technology and old technology, but that's not what that student's asking about. He's saying he doesn't like having live voice conversations with strangers. And it's not because he lost his vocal cords and has to be resourceful.

    He's saying he wants to purposefully cut down the available tools down to his self-imposed, limited comfort zone, rather than developing himself up to the task and growing.

    His next question will be, "can I write copy without selling?"

    Most people, in order to realize results, have to in some way push beyond their comfort zone.
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    • Profile picture of the author KreativCopy
      Originally Posted by misterme View Post

      Most people, in order to realize results, have to in some way push beyond their comfort zone.
      Ain't that the truth!

      Once he gets over his initial fear, he might find that he is actually good at it...you never know! When making sales calls for the first time it is daunting, but you soon get into your patter. We all have to do stuff we don't like doing.

      I sometimes feel that some people have been far too molly coddled nowadays and expect everything handed to them on a plate...life isn't like that. And actually the things you learn from doing difficult things you don't like doing and are challenging almost always have a valuable lesson in them.
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      • Profile picture of the author gjabiz
        Well, I would encourage him to try it.

        It would be helpful to have a web site, but the challenge could be very rewarding.

        Short pithy text messages to increase business? Why not?

        It won't cost much to test it, and he can learn more traditional copywriting as he is the pioneer taking all the arrows, but, the future could be one of less talk, more text.

        I'd tell him to go for it (although, I'd carefully control MY time in assisting him).

        gjabiz

        PS. As Bobby Kennedy said, "There are those who look at things the way they are and ask why. I dream of things that never were and ask why not?"
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  • Profile picture of the author dlinq
    It sounds to me he is not comfortable with talking with people on the phone so he mask this discomfort he just text.

    In life if we do not like to do something than we try to find another way. But if there is no other way and it must get done the we just do it. This kid needs to understand that something's you just have to do. Find the root of the issue and fix it.
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  • Profile picture of the author ThomasOMalley
    Tell him to get one...LOL.

    But, in all seriousness, you could suggest that he use a carrier pigeon with his potential clients. He'll certainly have a unique selling advantage...LOL.
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    • Profile picture of the author ThePromotionalGuy
      UPDATE: Met with the college student last night after his shift ended. Fortunately he works at my daughter's 24 hour McDonald's store so we sat and talked for about 3 hours in the lobby.

      I prepared a packet of information for him and told him about this copywriting forum. We did discuss in great length about communicating with clients. This was his Achilles heel.

      He wants no interaction with people, (odd he works at a very busy McDonald's) so I recommended that he contact some of the ad agencies around town. They have writing departments and hire college students to update website content and post to blog sites. Those employees never interact with clients.

      By the end of our meeting it was clear he is not going to pursue freelance copywriting anytime soon. I don't believe he's reached that point in life where he knows what he wants to pursue. Just a gut feeling.

      Thanks for everyone's input it gave me some great points to discuss and uncovered his biggest fear about talking with people.
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