Titans of Direct Response Streaming Live on Twitter

9 replies
Not sure if others are aware. Ken's doing copywriters a great favor:

https://twitter.com/KenMcCarthy
#direct #live #response #streaming #titans #twitter
  • Profile picture of the author perryny


    One great nugget after another... The above are (from what I gather from the tweets) from four guys who are "Responsible for 600 million pieces of direct mail, that's REAL mail, not e-mail: 600,000,000 pieces @ $1 each - and they all made money"
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  • Profile picture of the author splitTest
    "David Deutsch: Read books about screen writing, about making legal arguments,"

    Anyone read any good, accessible books about making legal arguments?
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    • Profile picture of the author ewenmack
      Originally Posted by splitTest View Post

      "David Deutsch: Read books about screen writing, about making legal arguments,"

      Anyone read any good, accessible books about making legal arguments?
      How to Argue & Win Every Time: At Home, At Work,...How to Argue & Win Every Time: At Home, At Work,...
      How to Argue & Win Every Time
      by Gerry Spence

      He has never lost a court case.

      Best,
      Doctor E. Vile
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      • Profile picture of the author RichBeck
        Originally Posted by ewenmack View Post

        How to Argue & Win Every Time: At Home, At Work, In Court, Everywhere, Everyday: Gerry Spence: 9780312144777: Amazon.com: Books

        How to Argue & Win Every Time
        by Gerry Spence

        He has never lost a court case.

        Best,
        Doctor E. Vile
        Ewen,

        I've read it several times.... That is a classic!

        All The Best,

        Rich Beck BCIP, MCSD, MCIS
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        • Profile picture of the author gjabiz
          BUT, the repetitions, redundancy and recapitulations...

          Offer evidence one can not refute.

          From the TITANS: YOUR copy must resonate with your target.

          IT is all about them, not about you.

          Hope you have a good method to get inside your target's head, it is a KEY that unlocks the door to your copy which reverberates your target's state of mind and rings up results. Remember the titans.

          gjabiz
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        • Profile picture of the author splitTest
          Originally Posted by RichBeck View Post

          Ewen,

          I've read it several times.... That is a classic!

          All The Best,

          Rich Beck BCIP, MCSD, MCIS
          Interesting that a lot of the principles (eg. the power of emotion) parallel those from copywriting. Dern shame the book isn't available on kindle yet.

          I no longer buy hard copy books but I'll grab this one at the library.
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          • Profile picture of the author sethczerepak
            Originally Posted by splitTest View Post

            Interesting that a lot of the principles (eg. the power of emotion) parallel those from copywriting. Dern shame the book isn't available on kindle yet.

            I no longer buy hard copy books but I'll grab this one at the library.
            One of my friends who is a damn good defense attorney, recommended this one. I just got it today...

            Amazon.com: The Devil's Advocates: Greatest...Amazon.com: The Devil's Advocates: Greatest...
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          • Profile picture of the author RichBeck
            Originally Posted by splitTest View Post

            Interesting that a lot of the principles (eg. the power of emotion) parallel those from copywriting. Dern shame the book isn't available on kindle yet.

            I no longer buy hard copy books but I'll grab this one at the library.
            splitTest,

            I read about it way back when....

            A couple weeks later, I went to a Flea Market back in Pittsburgh, PA....
            The book was sitting on the first table we saw....

            I asked, "How much for the book?"

            The guy said, "How about a dollar?"

            I replied, "Sold!!!!!!!!!!!!!!!!!!!"

            It was another example of "The Law of Attraction" in action... :-)

            It was my best buy ever at a Flea Market!

            Back to my recommendation...

            I would seriously consider looking for a used copy on Amazon or paperbackswap.com.

            All The Best,

            Rich Beck BCIP, MCSD, MCIS
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    • Profile picture of the author JamesDLayton
      Originally Posted by splitTest View Post

      Anyone read any good, accessible books about making legal arguments?
      Find a woman (any one will do).
      Start an argument.
      Takes notes.

      James
      Signature
      "We are what we think about
      all day long." - Earl Nightingale
      One of the easiest transformations I ever undertook as a copywriter was reading that quote every day.
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