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Dan Kennedy's salesletters [swipe file]

by gamcoder
18 replies
Hey,

i'm looking for Dan Kennedy's salesletters. Do you have links to any?
I can't find them in google, but i'm sure there are plenty of them in web.
#dan #file #kennedy #salesletters #swipe
  • Profile picture of the author AmericanMuscleTA
    Here's one of his 3 step letter sequence...

    Dan Kennedy 3 Step Letter Sequence |Done-For-You Customer Database Marketing | Vyral Marketing

    Also, go buy his Magnetic Marketing kit. It contains swipe file after swipe file.
    Signature

    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

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    • Profile picture of the author Andy The Copywriter
      Originally Posted by AmericanMuscleTA View Post

      Here's one of his 3 step letter sequence...

      Dan Kennedy 3 Step Letter Sequence |Done-For-You Customer Database Marketing | Vyral Marketing

      Also, go buy his Magnetic Marketing kit. It contains swipe file after swipe file.
      Are the examples on that page actually written by Kennedy or just Kennedy-style? I don't see any direct indication on the page.
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    • Profile picture of the author KreativCopy
      Originally Posted by AmericanMuscleTA View Post

      I know I am probably committing some form or copywriter treason here...but I really don't like this 3 letter sequence. Especially the 'I'm puzzled' and 'Final Notice' letters. Quite frankly if I were sent these I would be slightly annoyed at the tone and feel like I was being stalked! But perhaps that is just me...
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      • Profile picture of the author AmericanMuscleTA
        Originally Posted by KreativCopy View Post

        I know I am probably committing some form or copywriter treason here...but I really don't like this 3 letter sequence. Especially the 'I'm puzzled' and 'Final Notice' letters. Quite frankly if I were sent these I would be slightly annoyed at the tone and feel like I was being stalked! But perhaps that is just me...
        They do work, that's for true.

        But, you're right... not everyone is going to like them, and some may be offended. The ones who get offended, great! Means we're doing something right. haha
        Signature

        David Hunter | Duke of Marketing
        www.DukeOfMarketing.com
        www.BibleAndFriendsYouTube.com

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        • Profile picture of the author KreativCopy
          Originally Posted by AmericanMuscleTA View Post

          They do work, that's for true.

          But, you're right... not everyone is going to like them, and some may be offended. The ones who get offended, great! Means we're doing something right. haha
          It might be my Britishness Don't know why you would want to rattle a potential client though
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          • Profile picture of the author AmericanMuscleTA
            Originally Posted by KreativCopy View Post

            It might be my Britishness Don't know why you would want to rattle a potential client though
            To get a rise out of 'em. You know... for shits and giggles. hahaha!!
            Signature

            David Hunter | Duke of Marketing
            www.DukeOfMarketing.com
            www.BibleAndFriendsYouTube.com

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            • Profile picture of the author KreativCopy
              Originally Posted by AmericanMuscleTA View Post

              To get a rise out of 'em. You know... for shits and giggles. hahaha!!
              Whatever works for you bud If you get results then you are clearly doing something right.
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          • Profile picture of the author DougHughes
            Originally Posted by KreativCopy View Post

            It might be my Britishness Don't know why you would want to rattle a potential client though
            At one point I donated regularly to various causes...The Nature Conservancy, National Park Trust, public radio, my alumni association, etc...

            During that time I received loads of direct mail fundraising pitches and calls. I was annoyed, but continued to donate.

            After some time I became so annoyed I called each of these organizations and demanded to be removed from their lists.

            When I did this I believed I would continue to donate if they would only stop bugging me all the time. I believe in those causes and planned to continue regular donations.

            However, once the mail and calls stopped coming I simply forgot about the causes and stopped donating. I continue to donate to public radio because I listen to public radio and I can't escape hearing the periodic fund drives.

            The point is...when they were bugging me they were getting my money and when the mail stopped I stopped.

            That's why we have to stay in front of prospects because if we don't they forget.
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            I write copy. Learn More.>>

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            • Profile picture of the author KreativCopy
              Originally Posted by DougHughes View Post


              The point is...when they were bugging me they were getting my money and when the mail stopped I stopped.

              That's why we have to stay in front of prospects because if we don't they forget.
              I am not disputing that it works, and yes...keep in front of prospects, sure!. I just personally didn't like the tone of the letters. Also, and I am sure I will be corrected if I have this wrong , the series of letters referred to was initially writing on an existing clients letterhead. Great - if your client agrees.

              Personally, although I am happy to write testimonials for others and pass on business, I wouldn't agree to someone using my stationery to basically badger someone else.

              But hey, just my opinion. I prefer to be a little more subtle and nurture relationships.

              With regard to the good causes example, I had something similar happen to me, and I stopped donating. In any event, fund raising for charity and asking someone to buy your latest range of kitchen appliances should be two different things. However in today's world where 'results are king', it would appear they are not.
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          • Profile picture of the author kevindawson
            Flag down Harlan Kilstein, and ask him about "polarization." It can quadruple your sales.

            Remember, the only bad response you get is no response. And as a copywriter, you've surely discovered how sales writing is counter-intuitive. Hope this helps.
            Signature

            ********************************
            http://www.onlinefinancialcopywriting.com
            http://www.kevindawson.com

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  • Profile picture of the author Andrew Gould
    If you want DK swipe material, join his Look Over My Shoulder newsletter, and buy his Lifetime Of Work collection.
    Signature

    Andrew Gould

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  • Profile picture of the author mikaere
    Just order one of Dan's products and see how he does his email follow ups.
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  • Profile picture of the author longrobnc
    I bought some GKIC products and ended up getting tons of emails. I started using them as a template for my follow up sequences. I did get a lot of emails from people that seemed annoyed. However, I was keeping track and those that seemed irritated by my emails ALL purchased. 100% of them. I'm a bit of an antisocial, so I changed them to be less intrusive. I now get much fewer responses to my follow up emails.
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    • Profile picture of the author KreativCopy
      Originally Posted by longrobnc View Post

      I bought some GKIC products and ended up getting tons of emails. I started using them as a template for my follow up sequences. I did get a lot of emails from people that seemed annoyed. However, I was keeping track and those that seemed irritated by my emails ALL purchased. 100% of them. I'm a bit of an antisocial, so I changed them to be less intrusive. I now get much fewer responses to my follow up emails.
      Wow...glad you got the results you were looking for.

      Even so, personally speaking, I wouldn't want to 'annoy' prospects into purchasing stuff. IMO it's just not cricket.

      It is an interesting insight though, thanks for sharing that.
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      • Profile picture of the author myrtleian
        Thanks guys, some useful links on here
        Signature

        See where my copywriting info hangs out on FB

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