26 {{ upvoteCount | shortNum }}
26 {{ upvoteCount | shortNum }}

Anyone got a short sales letter formula?

by Curtis2011
19 replies
Right now I've started writing a sales letter for a new product that I will be selling soon.

The only sales letter formula I've ever used is one of Eben Pagan's super long formulas, the ones where the finished sales letter is 30 to 40 pages of text long if you follow it completely. However, I think this product would sell better with a shorter sales letter.

I've seen plenty of amazing shorter sales letter (1 to 5 pages) before and was wondering if anyone has a proven formula for one of these shorter letters?

I realize I could just try to shorten the longer version myself by putting in less content, but I don't think it would be as effective.
#formula #letter #sales #short
  • Profile picture of the author ewenmack
    The length should be determined by what level of
    awareness of the subject and the seller.

    The less awareness they have, then you've got
    yourself more work to fill in their knowledge gaps.

    You can shorten your message by talking to only
    those who already know the benefits of the types
    of products and services your market offers.

    Also talking to those who have already decided to buy,
    but not from who. Now this gives you the opportunity
    to actually help them make the right buying decisions.

    Best,
    Doctor E. Vile
    {{ DiscussionBoard.errors[9527838].message }}
  • Profile picture of the author RickDuris
    Originally Posted by Curtis2011 View Post

    Right now I've started writing a sales letter for a new product that I will be selling soon.

    The only sales letter formula I've ever used is one of Eben Pagan's super long formulas, the ones where the finished sales letter is 30 to 40 pages of text long if you follow it completely. However, I think this product would sell better with a shorter sales letter.

    I've seen plenty of amazing shorter sales letter (1 to 5 pages) before and was wondering if anyone has a proven formula for one of these shorter letters?

    I realize I could just try to shorten the longer version myself by putting in less content, but I don't think it would be as effective.
    You can sift through these:

    21 Incredible Copywriting Formulas (I Use) | CopyRanger.com


    Signature
    {{ DiscussionBoard.errors[9527896].message }}
    • Profile picture of the author OUTFOXED
      Originally Posted by RickDuris View Post

      Hi Rick,

      Awesome resource. I have a few formulas, but your list is pretty much all encompassing.

      May I copy your list, so I can hang it up on my wall?
      Great tool!

      Thank you for sharing,
      Eddie
      {{ DiscussionBoard.errors[9540912].message }}
      • Profile picture of the author RickDuris
        Originally Posted by OUTFOXED View Post

        Hi Rick,

        Awesome resource. I have a few formulas, but your list is pretty much all encompassing.

        May I copy your list, so I can hang it up on my wall?
        Great tool!

        Thank you for sharing,
        Eddie
        As long as you have my picture next to it.

        Signature
        {{ DiscussionBoard.errors[9540917].message }}
        • Profile picture of the author Mark Pescetti
          Originally Posted by RickDuris View Post

          As long as you have my picture next to it.
          We some new Rick pics on the WF.

          I envision something like...

          Rick surrounded by a bunch of bikini models with a big grin on his face.

          Make it happen;-)
          Signature

          Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

          {{ DiscussionBoard.errors[9547997].message }}
          • Profile picture of the author OUTFOXED
            Originally Posted by Mark Pescetti View Post

            We some new Rick pics on the WF.

            I envision something like...

            Rick surrounded by a bunch of bikini models with a big grin on his face.

            Make it happen;-)
            Hey Mark,
            if Rick does indeed arrange for such a manly escapade...I do hope he invites me! Then I'll definitely hang his picture on my wall.
            But listen, come closer...I don't want him to hear me...

            ...I'll have to x out his face!
            LMAO!
            {{ DiscussionBoard.errors[9549111].message }}
          • Profile picture of the author CopyMonster
            Originally Posted by Mark Pescetti View Post

            We some new Rick pics on the WF.

            I envision something like...

            Rick surrounded by a bunch of bikini models with a big grin on his face.

            Make it happen;-)
            Cloud duly hacked:



            Signature
            Scary good...
            {{ DiscussionBoard.errors[9549214].message }}
            • Profile picture of the author OUTFOXED
              Sweet Jesus, I laughed so hard I pissed my pants!!
              ...I'm so jealous.

              Originally Posted by CopyMonster View Post

              Cloud duly hacked:
              {{ DiscussionBoard.errors[9556461].message }}
    • Profile picture of the author Cam Connor
      Originally Posted by RickDuris View Post

      I've this bookmarked. Great post indeed.
      {{ DiscussionBoard.errors[9549013].message }}
    • Profile picture of the author copyoncall
      Originally Posted by RickDuris View Post

      Fantastic post, thanks very much! Gained some good insight from this.
      {{ DiscussionBoard.errors[9549692].message }}
    • Profile picture of the author AutomatedReferral
      Originally Posted by RickDuris View Post

      Very, very helpful. Thank you!
      {{ DiscussionBoard.errors[9571650].message }}
  • Profile picture of the author BrianMcLeod
    Carlton's infamously ripped-off formula might work for you:

    Here's Who I Am

    Here's What I've Got For You

    Here's What It'll Do For You

    Here's How To Get It
    Signature
    Brian McLeod
    {{ DiscussionBoard.errors[9528931].message }}
    • Profile picture of the author Abhinay Reddy
      Originally Posted by BrianMcLeod View Post

      Carlton's infamously ripped-off formula might work for you:

      Here's Who I Am

      Here's What I've Got For You

      Here's What It'll Do For You

      Here's How To Get It
      Brian simply love it dude. Thanks a lot
      Signature
      Get Free Access to the exact same traffic strategies that brings me in over 365,000 highly targeted visitors a day. www.therichnation.biz
      {{ DiscussionBoard.errors[9529101].message }}
  • Profile picture of the author JakeFromStateFarm
    Problem
    Agitate
    Solve
    {{ DiscussionBoard.errors[9530810].message }}
    • Profile picture of the author copyoncall
      Originally Posted by JakeFromStateFarm View Post

      Problem
      Agitate
      Solve
      This is one of my favourites, especially for social media content!
      {{ DiscussionBoard.errors[9549699].message }}
  • Profile picture of the author OnTheGo
    I agree with one of the dudes above about John Carlton. That man can write some killer copy & same with Dan Kennedy or Gary Halbert. All are bad ass!
    {{ DiscussionBoard.errors[9530904].message }}
  • Profile picture of the author OnTheGo
    Or the buy my shit or die formula as mentioned above as well LOL
    {{ DiscussionBoard.errors[9530908].message }}
  • Profile picture of the author Steve The Copywriter
    Exclusively - for a chosen few (you are one of them because…)

    Explain what it is

    3 - 5 blockbuster benefits

    Equals - I massive emotional benefit

    Irresistible Offer

    Must buy before (name the date)

    Guarantee


    You can usually bung this onto 1 or 2 pages.



    Steve
    Signature
    http://www.warriorforum.com/warriors...right-now.html
    {{ DiscussionBoard.errors[9531581].message }}
  • Profile picture of the author WebOutGateway
    We use David Frey's Foolproof Sales Letter Formula, it goes like the following:
    1. Capture attention
    2. Identify big problem
    3. give the solution to their problem
    4. present credential
    5. show benefits of your solution
    6. Identify social proof that works
    7. Give compelling offer
    8. Inject Scarcity to prompt actions. -Why do they need to act now?
    9. Identify how to minimize risk.
    10. create a call-to-action for the next act
    11. close to remind the benefits.

    ther's no shortcut and we really need to work hard for this. Sometimes you can experiment but better to make it on internal side.
    Hope I help.
    Signature
    Web Development | Web design
    {{ DiscussionBoard.errors[9549425].message }}

Trending Topics