How many licks does it take?
...But if I'm going to avoid slinking back to cubicle hell, I'm gonna have to land some bigger fish toute d'suite.
Now -- I read that some of you guys target big fish with cold calls...
Personally, I just can't picture how a stranger can drum up business consistently through cold calls. After all, this is a relationships-based business, and everything I've read about relationships-based marketing tells me it takes a few "touches" -- contacts via sales letter or other written materials -- before a prospect is warm enough that he might be willing to take you on.
...So my question is for the experienced, working copywriters here: Are you actually winning clients based on a single cold call? How does that work? Don't they at least visit your website first?
And for those of us who operate in the real world: how many "touches" are you making before it's time to make that first sales call? (...Or are your sales letters pulling inquiries for you instead?)
I'm thinking a couple of sales letters -- then call. I'm going after clients who already do direct marketing (not mom & pop shops, not IM), but I'd be interested in hearing about real-world experience whatever the market...
As I write this, I'm thinking this is probably a better question for a LinkedIn copywriting board than this one, but what the hey... any insights?
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Roll Out "The Cannon"