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Persuasion Audios and Video

by David Maschke
13 replies
If copywriting is salesmanship in print, then obviously the art of persuasion is an essential skill you must acquire.

To help you acquire the skill, here are some very valuable audios and video to help you achieve your goal...

Yes! :: Podcast

Be sure you bookmark the site and listen to the audios very carefully.

And here is the video I promised...

This gentleman learned persuasion when he was a member of a cult (masters of persuasion and manipulation)






I hope you walk away with better skills,
Dave
#audios #persuasion #video
  • Profile picture of the author David Maschke
    At the moment, "gentleman" sounded a lot better than "dude"

    It's a great video and you can't stop watching.

    Mark, can you see some cult practices in what he talks about, and the way he talks and presents himself? It would be great to get your feedback on this.

    Thanks,
    Dave
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  • Profile picture of the author David Maschke
    "Cult persuasion tactics" sounds pretty cool and powerful. Looks like you might have your USP for your copywriting services. Who else can say they have had that experience?
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    • Profile picture of the author ghyphena
      Originally Posted by David Maschke View Post

      "Cult persuasion tactics" sounds pretty cool and powerful.
      WordPro, I'm with Dave on this one. "Cult Persuasion Tactics" sounds absolutely delicious.... release the home-study course and I'm sold

      Gil-Ad
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      Gil-Ad Schwartz

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      • Profile picture of the author MaskedMarketer
        Originally Posted by ghyphena View Post

        "Cult Persuasion Tactics" release the home-study course and I'm sold
        funny you mention this because a product of mine is going to be positioned similar to this.

        Its going to be under the umbrella of a "cult branding" product im doing. and Cult Branding is already taken btw. Mine is going to be more controversial though.
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  • Profile picture of the author BrianMcLeod
    Dave's a great guy, you can follow him on Twitter: @davelakhani

    davelakhani (davelakhani) on Twitter
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    Brian McLeod
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    • Profile picture of the author David Maschke
      Originally Posted by BrianMcLeod View Post

      Dave's a great guy, you can follow him on Twitter: @davelakhani

      davelakhani (davelakhani) on Twitter
      Thanks for sharing Brian, thru that I was able to learn of a book he has out now.
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  • Profile picture of the author Raydal
    The Lakhani presentation is more of a sales talk than content.
    At the end he tries to squeeze in some tips but this is one of the
    reasons that I hear many people say they prefer to read an article
    than listen to a video. The sum of what he said could be written in
    a 500 word article.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author J. Barry Mandel
      While this is true you are missing the single most important take home component of it - the experience

      For many of those people who have taken part in the presentation they get out of it so much more by experiencing what happened then by reading a simple boiled down article.

      I also agree the ending could've been stronger, but nonetheless he pulled off a highly memorable, experiential presentation for those that were in attendance

      Originally Posted by Raydal View Post

      The Lakhani presentation is more of a sales talk than content.
      At the end he tries to squeeze in some tips but this is one of the
      reasons that I hear many people say they prefer to read an article
      than listen to a video. The sum of what he said could be written in
      a 500 word article.

      -Ray Edwards
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      • Profile picture of the author MarkAndrews IMCopywriting
        [DELETED]
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        • Profile picture of the author ghyphena
          Originally Posted by WordPro View Post

          ...it almost had me groaning in despair and muttering under my breath, "Get on with it man, get on with it - What's your blinkin' point?"...there was obviously quite a bit of 'love bombing' going on to get the audience behind him.
          I agree with what you're saying about the "American sales meeting" style... I, too, found it a little loud and less focused than it could have been.

          What I did find interesting was what he did to the audience (rather than his actual "teaching") - the whole process of leading them from one thought to another, getting them to gather round the stage in "Rock Star Idol" positioning, the repeated mantras, etc... it was like they were instantly under his spell...

          I honestly don't know if it's the cult technique or if that's just the way they do it in the US.

          Gil-Ad
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          Gil-Ad Schwartz

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        • Profile picture of the author J. Barry Mandel
          I really don't think that this can be just waved off with a "perhaps"

          So for that we need to go to my favorite "experiential" example...

          If you never drank orange juice before which result do you think would more fully satisfy your quest for understanding of what it tastes like so you can EXPERIENCE it and try the lovely substance for the very first time?

          You can be on the internet and google "orange juice" and read all about it. You can fly down to Florida and spend time in orange groves and discover all the ways that orange trees grow. You can ask your friends and family about it - how it tastes and have them compare it to different kinds of juices. You can talk to juice experts, compare it's nutritional content with expert nutritionists, or go to a lab and discover its molecular breakdown with scientists.

          Or you can finally sit down and drink it and find out for yourself how it tastes and how enjoyable it actually is - the way it coats your palatte, how satisfying it actually is to consume, how delectible the aroma is, how it makes your taste buds wake up in all its glory etc.



          To be there and be fully present while being engaged in the experience is an all too different situation, one in which it enagages all your senses and puts you in a different set of surroundings to remove you of your common familiarity which shifts your perception just in itself.

          Also perhaps I am naive, but how does an "american sales meeting setting" differ from a sales meeting delivered anywhere else in the world :confused:

          Originally Posted by WordPro View Post

          Perhaps, but the full on American sales meeting setting and style isn't for everyone, I lasted I'm afraid only about 12 1/2 minutes of the one and a half hour video before it almost had me groaning in despair and muttering under my breath, "Get on with it man, get on with it - What's your blinkin' point?" Before I just couldn't stomach anymore.

          If 1 1/2 hours could have been compressed into one, five hundred word article, that I could have read and digested in a couple of minutes, then I could have learn't a great deal more perhaps.

          And that's coming from a guy who generally prefer's to learn via video too, it was just too protracted for me - I enjoy learning more, when it is socked straight at me without all of the packaging, and/or team building 'waffle'.

          So, as to the original question re: Cult persausion tactics used, there may have been some, however, after just 12 1/2 minutes - I couldn't really say for certain - comprehensively, what specific tactics were being used, other than in the first stage, the introduction, there was obviously quite a bit of 'love bombing' going on to get the audience behind him.

          I couldn't really comment upon the rest, to be fair to the gentleman concerned.
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