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Formatting questions

by mellymags
7 replies
So I've recently opened shop for myself and I'm delivering my Salesletters and Squeezepages to clients in Word documents.
I am NOT a graphics person and I make sure the client knows that when they buy.

Question: Do most marketing clients have their own graphics person?

I previously worked for a service that included the graphics work in their package. So I would send the word doc to the client, they would work things out from there with the graphics person.

Am I leaving money on the table by just being a word doc girl? Should I partner with a graphics person and offer a "graphics done for you" option in my offerings?

Thoughts?

Thanks in advance.

Melissa
#formatting #questions
  • Profile picture of the author Raydal
    Hi Melissa,

    Most copywriter I know deliver their finished work as a Word document,
    but I do the graphics and formatting or at least advice on it. If you
    are not up for the extra work you should partner with a graphic
    designer who understand direct marketing principles--most don't.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Drez
    Depending on the piece I'll sometimes include a "Copywriter's Rough".

    This is a simple sketch-like design meant to show how I envisioned (in general) the final piece to look.

    However, I don't do any REAL graphic design. And the Rough is just a little extra I sometimes provide.
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    Mark "Drez" Dresner
    Swipe My Massive Copywriting Swipe Files Collection for FREE
    http://AdvertisingCopySwipes.com

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  • Profile picture of the author mellymags
    Thanks guys. It's really scary putting myself out there. Your feedback is appreciated.
    Melissa
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  • Profile picture of the author JohnnyPlan
    At minimum, you might want to make notation on your Word document where on the page to insert specific type of rich media/content. And, though you might not consider yourself a graphics person, you could still create easy pie charts/graphs, etc based on your written content to at least give the client a direction to go. And, as said before, partner with someone who does graphics and charge more.
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  • Profile picture of the author Vincent Joseph
    If you can master the graphics portion of your sales pages etc. your conversions will almost double. That's what I have experienced. Graphics do have to make sense though. The right graphics for the right sales pages will take your product from good to amazing!
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    • Profile picture of the author BrianMcLeod
      Originally Posted by Vincent Joseph View Post

      If you can master the graphics portion of your sales pages etc. your conversions will almost double. That's what I have experienced.
      Can you share an example of where you've experienced doubling your conversions by mastering the "graphics portion" of your sales pages?
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      Brian McLeod
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      • Profile picture of the author Will Compton
        I send my copy as a Word and PDF file (just to be sure they can read it) with no graphics.

        You can make more money as just a copywriter... and not have to deal with anything subjective. Are you a copywriter or a designer? Depends on how you want to position yourself.
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