Question Regarding Fair Use of Information in Sales Copy (Related to Sharing Stories)
I'm trying to make the leap from article writing to copywriting, and I want to be sure I don't create any legal issues for my client.
I'm helping this client write an email to students to encourage them to start using an online fundraising tool to earn money for their upcoming school trip (educational tour). Right now, I'm looking for a good hook to get these kids to open the email, read it, and say, "Wow! This tool can really help me pay for this trip!"
This fundraising tool is relatively new, so the client doesn't have a lot of success stories to share. There is one kid who did use it to raise a lot of money, but the client hasn't been all that helpful about putting me in touch with him or getting me more details. (Dealing with overburdened clients is a whole 'nother topic.)
So, I'm looking to dig up some general online fundraising success stories that I can share in this email that I need to write. This brings me to my question: in my copy, can I tell a story that I picked out of the news and that isn't directly related to the product I'm promoting? If so, how do I frame the story without running into legal issues?
If you made it this far in my post, thanks for hearing me out. If you have advice to share, my gratitude doubles.
Steve
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sethczerepak -
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Steve Effron -
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The Copy Nazi Banned-
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Steve Effron -
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sethczerepak -
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