Where are the holes in our commerce plan?
Brand new Warrior Forum member.
We are launching a new commerce website. We would welcome your thoughts insight and ideas. Thanks!
CastleGate sells high-end and custom knives, as well as other hunting sports and outdoor sports products. So far we have only brokered private sales of high dollar value collections and investment grade items. We are in the process of launching a commerce site for the first time.
I will share our thoughts in the hopes of getting some advice from the experts on Warrior Forum.
We are currently thinking of using the following eCommerce "architecture" based on leading SaaS solutions. What are we missing?
Commerce Platform Big Commerce
Storefronts our own
eBay
Amazon ... maybe
Marketing platform eCommerce Marketing 360 (integrates with BC)
Social Media Marketing Facebook
Youtube
Instagram ?
Inventory Management Inventory Source (Integrates with BC)
Accounting Quickbooks Integrates with BC)
Other plug ins PayPal, payment gateway, SSL certificate (BC)
Shipping and labeling ???
Other
Website analytics, user analytics, subscriber management, email marketing, etc
???
Services
Logo and brand image complete
eCommerce architecture Should we hire someone?
Site design and integration RFP sending to Big Commerce partner and eLance ***
*** sorry freelance
Hosting SaaS vendor hosted...
Ongoing Administration
Suggestions on how to handle this across many platforms
Founder of SmallRevolution.com
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