how you are selling products without ebay & amazon

Ahhhh...things have changed. I've been doing e-commerce since 2005 and was probably doing around $800K during my peak in just the website alone (2011). I was extremely dependent on Google at the time and that always caused me some worry. Sales on the website have declined each year since 2011 and now I'll finish 2014 around 60% of that total.

To answer your question, I think you still need your own site. My strategy is to offer the full range of products on my site. Margins are better, can capture the info of the buyer, and market to them on the back-end. But still....the big brands have way more exposure in the SERPS so it's getting harder and harder.

Doing about $500K (net of fees) on amazon now, so all in all I'm up...way up. But still, the way it's heading it'll be more and more on Amazon and less and less on my site. Not sure what the future holds, which is why I'm always branching out to other niches that compliment one another.

The main way that has worked for me is private labeling my own products. My private eCommerce website account for 95% of my sales. I do offer my products on ebay amazon but mainly to advertise my brand.

While trust is a major factor you have to look at it is what type of "trust" the customer is looking for. There are many generic products on ebay and amazon that people perceive as poor quality. In these cases customers try to find a product elsewhere that raises their confidence that they are going to get something that is good quality. You need to demonstrate this on your site. I have seen products that sell for $100-$200 on ebay or amazon but the identical private labeled product selling well at $1000+ on private eCommerce stores.

This doesn't even bring into consideration the people that do not shop on either. There are people with limited computer skills that just type something into the google search bar click the first link. I had somebody try and return a competitors products to me because he kept clicking on my ad words ad.. multiple times.... In these cases having the highest rankings for paid ads and/or organic searches can capture a lot of customers who don't even know about amazon or ebay.

Simply stop trying to sell the same identical stuff everyone else is selling on ebay and amazon. Make yours unique and add "trust" through your brand, knowledge, support, service etc.

You are correct regarding the 'trust' factor, and the giant ecommerce platforms have that covered with their sheer reputation. however you can still present products and be successful if you follow some common sense guidelines, build up your store and run effective advertising. Once you have made a few sales and it has all turned out well the word spreads, people love to tell others of their experiences and to appear knowledgeable, so your store gradually gains a good reputation. you have to see your web store as a long term commitment and put in the effort.

There are type of ppl online only purchase on ebay, amazon, or via google, so as long as you do good SEO for your website, you don't have to worry about this issue.

When growing business you face 2 main problems:
1. How to find people who're interested in buying your product
2. How to make people interested in your products without being pushy & salesy

Start with a website - make a professional-looking & user-friendly site (we judge a book by its cover - the same rule works here).
Make sure each product page is equipped with ratings and testimonials (ask your existing customers to leave a favorable review).
Be real. Online business is often associated with impersonality: generalized marketing message, support via email and lack of personal info make shoppers frustrated. Ensure users that your store is a real one with real and helpful staff - add your location & contact info, introduce your team, create an informative about us page, add live chat.
Make sure your site have trust seals and your refund police is clear
After that, start promoting your store

Thanks you so much to all of you. Your guys gave me great suggestions And confident to start my private ecommerce site instead ebay, amazon.

I can not believe on ebay, amazon because i don;t know when they ban my account and all my business got stuck but my private ecommerce site will long term. That's peace of mind.

You can get started on your own shop and not have to compete with eBay and Amazon directly. Don't get intimidated by them. Even they have some negative reviews. As for starting your own, as long as you market it well, you will get results soon. Make sure to use social media to your advantage.