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Google traffic (Not Set)

by spiderac
2 replies
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Hi - I am evaluating an ecommerce site for purchase. The owner has given me access to Google Analytics. While looking at the traffic sources a very high percentage ~60% is from (not set). Is this an indication that the traffic may not be legitimate and possibly a scam? The not set traffic has been consistent for many years.

Thanks,
AC
#google #set #traffic
  • Profile picture of the author jenniferrini
    The word 'not set' simply identifies traffic that doesn’t arrive via a particular keyword and hence may not come via any search at all. This includes traffic coming from email, referral sites, or even things like Google Images. It helps to know that visitors coming from Google Images and Google Maps are classified under referrals with the source google.com, not organic search. So it is likely something you won’t have to worry about.
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  • Profile picture of the author Lipipaliwal
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    Well, I am completely in favor of you. You should be glad to get the better traffic in your website. It is not important from where you are getting this. According to sale point of view, it is important to get the traffic from various strategies.
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