Does catalog strength help with Store Ranking?

by leokoo
2 replies
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Hey there!

Was reading that the catalog strength is responsible for store ranking. Is it true in your opinion? Got the below from Prestashop's blog

You've identified your keywords, you know what your competitors are doing. Now it's time to look at your catalog and make sure it's up to the task of ranking your site. Just because you create a page for dresses doesn't mean you'll show up in any searches.

I once met a business owner who couldn't figure out why his store didn't appear in search results for "men's face cream." So I asked him, "How many creams do you carry?" His response: "Three." Clearly, he was not going to stand out from all the other stores with dozens of references for "men's face cream."

The internet is a bewildering sea of information. You are guaranteed to drown in it if you don't have a strategy. You either need to have a strong catalog with many references corresponding to your keywords or own an incredibly specific and highly specialized niche.


https://www.prestashop.com/blog/en/1...-online-store/
#catalog #ranking #store #strength
  • Profile picture of the author CreativeWest
    Yes and no, there are many factors. For example the company who designed the architecture we use ranked a new sites products next to Amazon.com and only had been live a few weeks but had 100,000s products. Yes it matters but you need the complete architecture and experience to harness it, if not it's the same as putting a rocket on a mini.
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  • Profile picture of the author Riccur
    Does it help to have a large amount of products on your site for better results from search engines?

    Should different variants of products be listed separate to help this?
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