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Is mens shirts a good area to get into? Or accessories?

by marc100
13 replies
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I have a good name for a shirt website, and I went on Terapeak and saw that shirts are a big seller.
However when I look deep I see that on ebay people are buying brand names that sell cheap. Like Polo shirts for $11 etc. And when I make an affiliate amazon site those shirts start at $29, so I cant compete with that.

Should I make a "Shirt" site anyways? Or pick a different niche?
or focus on an area with few brands like just "Flannel shirts" or "Muscle shirts" or something
#accessories #area #good #mens #shirts
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  • Profile picture of the author johndee2015
    if you want to success in online business, than you need to select the product, which has less competition on product, than gradually move to more competitive product.
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  • Profile picture of the author Babumonn
    Hi Marc,

    I agree with what John says.

    But, if you are determined to succeed in the tshirt industry, you can definitely make it.

    Leverage Social Media (especially Facebook and Instagram) with amazing Photographs. The process will take time. But, it will be worth the investment.

    You can even give some local boosts to the store in the form of free discount coupon campaigns at local stores.

    The site needs to be done by a professional or a team of professionals. You cannot be successful using CMS plugins or other easy ways to build a store in 1 click!
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  • Profile picture of the author superomega
    Totally agree. This niche is a bit overheated nowadays, but with proper website, wise discounts and social activity you have no limits. You should also target your audience well - it must ease your ad campaign a bit.
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  • Profile picture of the author Geedan007
    When it comes to selling goods, I tend to stay away from clothings. I find the margins to be very small. Having said that, with the right strategy I think you can succeed.

    Accessories,on the other hand, are actually quite good niche.
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  • Profile picture of the author NewParadigm
    look at niches like 5.11 tactical selling to gun owners, shooting competitors, law enforcement etc... they have yuuuuuuge margins for "tactical" shirts. Their buttons are actually snaps for easy open for a concealed weapon, or velcro/snap side slits for easy access. Same with "tactical" pants and shorts. interacting and sponsoring on many gun forums feature new products and would drive traffic.

    also look at duluth trading, they are doing some real nice marketing

    also, a shirt company just came out w/ a stretch collar for dress shirts. brilliant!! no more uncomfortable tight collar.
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    • Profile picture of the author dave_hermansen
      NewParagdigm hit it exactly. If you want to do shirts (or anything honestly) you have two options.

      1: Provide something unique that stands out from the crowd.

      2: Make sure you can market better than the other people selling the same thing you are.

      If you want to stick with shirts (highly saturated) you have to be able to hit the first option. You still need a good marketing plan in place but without a unique offering a shirt business is more than likely going to crash.
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  • Profile picture of the author joelmandre
    If you want to put the time, effort and energy into it, you too can be successful. I think everyone here has covered the bulk of the concerns.

    Try to find new twists on t-shirts you can sell and then transition into other avenues. Look for types of men's shirts that aren't over saturated and build from there. Don't let a roadblock stop you from doing what you want to do. Take the roadblock and hang a left. You'll find that you can succeed.
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  • Profile picture of the author NewParadigm
    I knew Sara Blakely and saw her first version of spanx, she cut off a pair of pantyhose to wear under capri pants. Now she's a billionaire.

    Look with fresh eyes, for obvious problems, and solve them.
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  • Profile picture of the author Stuiebee
    Originally Posted by marc100 View Post

    I have a good name for a shirt website, and I went on Terapeak and saw that shirts are a big seller.
    However when I look deep I see that on ebay people are buying brand names that sell cheap. Like Polo shirts for $11 etc. And when I make an affiliate amazon site those shirts start at $29, so I cant compete with that.

    Should I make a "Shirt" site anyways? Or pick a different niche?
    or focus on an area with few brands like just "Flannel shirts" or "Muscle shirts" or something
    In terms of Amazon - best to stay away from niches dominated by global brands.
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  • Profile picture of the author Enfusia
    Do you have a real passion or interest in men's shirts of fashion?

    If so, think about starting a men's fashion or menswear site and make shirts one part of it so that you can expand as fast as you want.

    If not, then look at what makes you unique? Competing with people on Ebay will make you go broke quick, there won't be enough margin for you.

    I would like to suggest that you find something you truly love and create your business around that.

    There are some that will say that it's not practical. But, it would be pretty tough to finds something you couldn't make money at if you love it.
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  • Profile picture of the author hearme
    ALL you need is to focus on one niche then scale the product line .
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  • Profile picture of the author MValmont
    These are good niches,

    But the real question is : can you compete in these niches?

    There are people killing it in these niches but that doesn't mean you will do the same.
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  • Profile picture of the author yukon
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    Originally Posted by marc100 View Post

    I have a good name for a shirt website, and I went on Terapeak and saw that shirts are a big seller.
    However when I look deep I see that on ebay people are buying brand names that sell cheap. Like Polo shirts for $11 etc. And when I make an affiliate amazon site those shirts start at $29, so I cant compete with that.

    Should I make a "Shirt" site anyways? Or pick a different niche?
    or focus on an area with few brands like just "Flannel shirts" or "Muscle shirts" or something


    You don't understand how it works.

    You're not competing with ebay because you're on Amazon.

    If I'm browsing ebay looking for something, I could care less If Amazon even exist... and before you say it, NO, the majority of traffic on the web will never do comparison shopping even though comparison shopping has never been easier to do since the invention of the internet. Trust me, they don't comparison shop for low priced items.

    Yes, make a shirt site. People have been wearing shirts since 3000 BC (now you know). People will continue buying shirts whether you're selling them or not.

    Edit; Damn it, just noticed the thread was bumped by spam.
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