Selling on Amazon FBA and having a store as well?

9 years ago

Yes of course you can FBA is just another method to sell YOUR product.

David

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DWaters

9 years ago

Yes, that is the way to go. It will give you two streams of income.

Keep in mind that if you follow Amazon's FBA terms you should be OK and not run into any problems.

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ZanyZebra

9 years ago

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odaine21

9 years ago

Originally Posted by Junkytoona

Is it possible to sell my private label products on Amazon and have my own e commerce store as well? My main concern is if Amazon decides to ax my account, i'll have something to fall back on.

Yea that is actually a great idea. That way you can capitalize on 2 streams of traffic and customers.

Also amazon FBA has a LOT of fees so if you can sell through your ecommerce store and fulfill by yourself, you will see a higher profit margin

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DWaters

9 years ago

Originally Posted by odaine21

.

Also amazon FBA has a LOT of fees so if you can sell through your ecommerce store and fulfill by yourself, you will see a higher profit margin

Yes it is true that Amazon charges fees for an FBA seller but these fees are rather minimal when you consider what you are getting: HUGE buyer traffic on their site, super low rate for shipping to the Amazon warehouses, customer service, etc>

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odaine21

9 years ago

Originally Posted by DWaters

Yes it is true that Amazon charges fees for an FBA seller but these fees are rather minimal when you consider what you are getting: HUGE buyer traffic on their site, super low rate for shipping to the Amazon warehouses, customer service, etc>

I definitely agree with this one!

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Stuiebee

9 years ago

Originally Posted by DWaters

Yes it is true that Amazon charges fees for an FBA seller but these fees are rather minimal when you consider what you are getting: HUGE buyer traffic on their site, super low rate for shipping to the Amazon warehouses, customer service, etc>

Yes, another great point!

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Stuiebee

9 years ago

Yes, of course - you can do both . No problems. Great way to create two streams for the same product.

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Xfrazer

9 years ago

Yes agreed as soon as you get some got exposure with FBA start promoting with your own store and fb ads.

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tiana with ecomdash

9 years ago

Definitely, that's a great strategy. It gives you two sources of income. Just be sure to keep a watchful eye on stock if you sell on two different channels (like FBA and your own site). If you run out of product in FBA, but there is still some showing as available on your website, you'll run into a tricky situation either having to get stock from another selling and shipping it to the customer, or cancelling the order and explaining what happened. There are inventory management systems that could connect sales on both channels and automatically reduce stock quantities when an item sells. It helps prevent these overselling situations. I happen to work for one, but there are others out there too. If that's something you're interested in, definitely check in with some Warriors and ask them what they like and recommend.

Good luck,

Tiana with ecomdash

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miamifba

8 years ago

Yes...totally a smart thing to do...you never want to have all your eggs in one basked...meaning you never want to be dependent on just one source of traffic or sales. Plus not everyone shops on Amazon so with your website you can target other users. And vice-versa, some people only shop on Amazon so be sure to feature your products there.

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ns17

8 years ago

Hey friends is it mandatory to have PL products using FBA as I was thinking of importing generic mobile accessories and other mobile related stuff from china and sending Amazon FBA without PL. Would that be a problem with amazons terms.

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jimmykier 8 years ago

Yes, you can use generic products on FBA. Be warned though: anyone else can buy the same products, and then undercut you.
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MW Ghostwriting

8 years ago

Keep in mind that people shop on eBay and Amazon to get the lowest price.

Ecommerce stores lend better to higher profit margins. When you look at the relative costs of each, they certainly a drop in the bucket, although they're different.

An ecommerce store may cost $80 a month for a store platform, and some money to produce quality images, etc., but due to the higher profit margins, you make more money overall.

Neither has greater potential traffic. If you're selling something with super low profit margins and competing in price, you need a lot more customers to make money.

If you can put your ecommerce store in the front, at #1 spots, and present your product properly, you won't be competing on price.

So, consider that as well.

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amcg

8 years ago

Ecommerce stores lend better to higher profit margins. When you look at the relative costs of each, they certainly a drop in the bucket, although they're different.

This is what I and many other merchants will agree with - your own channel will always be your most profitable. Look at big speciality brands e.g Apple, Nike and so-on and you'll find their core profit driver is their own websites, stores etc. That said, wholesale is a good way to grow the top-line so you have to look at other channels.

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DWaters

8 years ago

Originally Posted by amcg

This is what I and many other merchants will agree with - your own channel will always be your most profitable. Look at big speciality brands e.g Apple, Nike and so-on and you'll find their core profit driver is their own websites, stores etc. That said, wholesale is a good way to grow the top-line so you have to look at other channels.

Of course it depends on the exact product but if you have some of your inventory on your own site and some of your inventory for sale on Amazon IMO there is a high probability that you will make a lot more sales on Amazon for the simple reason that they always have HUGE buyer traffic.

If customers are looking for your product they will find it more often on Amazon for the simple reason that Amazon is the site most people go to make an online purchase. Your site's profit margin may be higher (your shipping costs will be higher as well) but the volume sales on Amazon will most likely make up for that.

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MW Ghostwriting

8 years ago

Originally Posted by DWaters

If customers are looking for your product they will find it more often on Amazon for the simple reason that Amazon is the site most people go to make an online purchase. Your site's profit margin may be higher (your shipping costs will be higher as well) but the volume sales on Amazon will most likely make up for that.

This is true. However when you're on Amazon, you're also competing with plenty of other products.

The profit margins are also enormously different. When a customer searches for your product on Google, you will always easily beat Amazon if you've done your research properly, and put your site in the first place position for commercial keywords.

Another point to consider is that those who buy on Amazon, are not a demographic who genrally favor quality and problem solving, when it comes to physical products.

Those who will pay a higher price for goods, do not price shop on Amazon. That being said, the massive amount of those who do shop on Amazon will spend considerable time price shopping.

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Johnny33 8 years ago

You should absolutely take advantage of Amazon in addition to your normal eCommerce store. Multi-channel selling can be difficult, but it is also rewarding, and an opportunity that retailers can't afford to miss if they want to maximize sales.
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Roohi Khan

Banned 8 years ago

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MW Ghostwriting

8 years ago

Originally Posted by Roohi Khan

You have take an advantage of Amazon in addition to your normal eCommerce store. Amazon generally favour quality and problem solving, when it comes to physical products.

It doesn't much matter what Amazon prefers, when compared to what their customers prefer.

The difference is in demographic. Products that work best on Amazon are not going to be worth the time and effort building an ecommerce site for.

Likewise, most wholesalers that sell product that work best on an ecommerce store, won't even sell to you if you're selling on Amazon.

Many will, however there's a good reason for you to focus on one for each product or product line.

First, if the manufacturers aren't makin money, because you're dropping the price and chopping profit margins, which allow quality and problem solving products to thrive, then the wholesalers won't be making money, and you end up losing out.

The second reason is a simple business principle. When you look at highly successful people in business, like Donald Trump, you see they have a bunch of diversification.

But they didn't start out with a hundred different projects, an you never see them working on more than one project at a time.

What they did, is thy focused on one business at a time, until they could hire someone else to focus on it, and then went to focus on something else.

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steveburns

8 years ago

Why should Amazon axe your account?! You as a seller are free to own your own e commerce store while having a presence in Amazon as well. This is a smart thing to do because it is a good way to improve sale by gaining access to buyers from both channels. However, you may have to put in some effort to keep your inventory in place and ensure that it does not run out in Amazon while available in your store. You can use inventory management systems (softwares, tools etc) to have the process automated. The rest is sure to fall in place. All the best for your effortsâ€¦

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Importexport

8 years ago

Originally Posted by steveburns

Why should Amazon axe your account?! You as a seller are free to own your own e commerce store while having a presence in Amazon as well. This is a smart thing to do because it is a good way to improve sale by gaining access to buyers from both channels. However, you may have to put in some effort to keep your inventory in place and ensure that it does not run out in Amazon while available in your store. You can use inventory management systems (softwares, tools etc) to have the process automated. The rest is sure to fall in place. All the best for your effortsâ€¦

There are many possible reasons why you could lose your account with Amazon, so it is wise to have an alternative sales venue such as the OP is considering.

Another reason that has been overlooked in this thread is that from time to time if a vendor's sales go extremely well, Amazon have been known to copy that product and sell it on their own account. Guess who then gets the buy box?

If you buy right you can make margins that will allow you to spend on advertising your own site and still make great profits.

Consider buying direct from manufacturers in China or other overseas countries. The margins that are possible will astound you. Note: don't buy from wholesalers. They have added a big margin which they bank instead of you banking it.

Walter Hay.

"If you think education is expensive - consider the cost of ignorance."

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Divo

8 years ago

Originally Posted by Junkytoona

Is it possible to sell my private label products on Amazon and have my own e commerce store as well? My main concern is if Amazon decides to ax my account, i'll have something to fall back on.

I always have an independent website for sales right along with my FBA private label sales.
Providing a highly optimized site only enhances your product awareness on search engines.
Amazon doesn't give a flying fu$k about us vendors, only their customers (which is why it's the absolute best platform to sell on...they do so much customer re-marketing for us).
Amazon won't ax your account if you just simply follow their rules/guidelines.
Make both sales platforms work for you...Amazon and your own relevant niche related product site.
Good luck!

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DWaters

8 years ago

Originally Posted by Divo

I always have an independent website for sales right along with my FBA private label sales.
Providing a highly optimized site only enhances your product awareness on search engines.
Amazon doesn't give a flying fu about us vendors, only their customers (which is why it's the absolute best platform to sell on...they do so much customer re-marketing for us).
Amazon won't ax your account if you just simply follow their rules/guidelines.
Make both sales platforms work for you...Amazon and your own relevant niche related product site.
Good luck!

Yes - very true statements. You will not have any problems with Amazon if you play by their rules as you should. And yes Amazon is well know for taking good care of their customers but keep in mind that third party vendors are really also their customers. They make money (a lot) from the commission fees from their vendor sales so it is to their benefit that they keep their vendors happy and treat them fairly, which IMO they certainly do.

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Chukwuemeka Ikoro

8 years ago

yes you can

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James Gray

8 years ago

Originally Posted by Junkytoona

Is it possible to sell my private label products on Amazon and have my own e commerce store as well? My main concern is if Amazon decides to ax my account, i'll have something to fall back on.

Yes this is the right way. And before you start your online business check your product keywords ranking and market trend through Eglim — Amazon Market Research Tool

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Selling on Amazon FBA and having a store as well?

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