How to market an e-commerce website ? (selling handmade Jewelry)

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Hey guys,

I've just created an e-commerce website selling handmade Jewelry on the french market...

My question now : How to market efficiently this website with low budget (1000€ max) ?

The website : Odawo

Thanks
#ecommerce #handmade #jewelry #market #selling #website
  • Profile picture of the author violet0176
    I would focus more on the jewelry and less on the models. The jewelry is barely visible in your preview photos. I do have to say that your pregnant model is absolutely stunning, but focus on the jewelry.

    Also, the background is too similar to the color of the featured jewelry, so I would change the background color. Your jewelry is silver, so place it against a dark background so that the jewelry will stand out rather than appear washed out as it currently does.

    Just a quick thought in my limited peek at the website.
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    • Profile picture of the author SteveFinch
      I know this is not answering your marketing question, but, as Violet pointed out, your images could do with being improved.
      Ideally you want the product to be 60 - 80 per cent of the image. The images also need just a little editing so the pieces of jewellery stand out more. A darker background will certainly help with that.

      Once the images are as good as they can be, you can start posting them to pinterest and instagram for example. which should get your brand and website out there in front of people.
      You have some nice things there and I'm cerating your pictures would get shared.

      I have attached an example of what I mean. Hopefully you will see it.

      I would also recomend that you contact your local newspaper and see if they would be willing to write an article about the business. We live and run a business in Grasse, South of France and our local newspaper came and wrote a nice article about us and included photos. We were given half a page, so worth asking.

      All the best
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  • Profile picture of the author ThatKaiGuy
    You've got a lot of good foundations in place, the "consultant" scheme is something i always take advantage of in most of my setups too.

    I would say go the "Influencer" route when it comes to Jewelry, is there any well known bloggers/youtubers in that niche in Belgium? Send them a small item in return for a review.

    Besides that due to the niche i would recommend for the first few months until you have some reviews to really push your social media marketing to get some likes on your posts and alike on facebook/instagram as especially with jewelry people often think it will feel "cheap" before ordering if its not from a well known brand, having your posts deemed as popular will ease those worries for a lot of people.

    Goodluck!
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    • Profile picture of the author vanessa110
      Originally Posted by ThatKaiGuy View Post

      You've got a lot of good foundations in place, the "consultant" scheme is something i always take advantage of in most of my setups too.

      I would say go the "Influencer" route when it comes to Jewelry, is there any well known bloggers/youtubers in that niche in Belgium? Send them a small item in return for a review.

      Besides that due to the niche i would recommend for the first few months until you have some reviews to really push your social media marketing to get some likes on your posts and alike on facebook/instagram as especially with jewelry people often think it will feel "cheap" before ordering if its not from a well known brand, having your posts deemed as popular will ease those worries for a lot of people.

      Goodluck!
      It is very interesting but it is not cheap. It depends on who we will choose
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  • Profile picture of the author 0xFF
    Just to warn you since it may drastically reduce traffic and ruin your reputation, BitDefender Antivirus Plus 2015 blocked my vist, saying your site contains a risk of malware... Don't know why, but it worth checking...
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    • Profile picture of the author sylvainb
      Originally Posted by 0xFF View Post

      Just to warn you since it may drastically reduce traffic and ruin your reputation, BitDefender Antivirus Plus 2015 blocked my vist, saying your site contains a risk of malware... Don't know why, but it worth checking...
      I did not know about that. I will check it asap. Thanks for the info.
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  • Profile picture of the author dave_hermansen
    Marketing on the cheap is primarily dependent on organic and referral traffic. Organic is getting harder and harder these days and really requires that you understand the ins and outs of SEO. It tends to give the biggest payout in the end but it takes a while to set up.

    Referral traffic on the other hand is dependent on who you can build relationships with, especially in terms of social. That is where I'd spend my time on your site.

    As others have mentioned you need to work on your product images. Once that's done build up your social profiles. You've got a decent Facebook following, but your Pinterest and Instagram aren't up yet (or you need to fix your links for them). I don't know the jewelry niche well but my guess is Twitter's not going to be a great source of traffic for you. Get your photos all over Pinterest and Instagram though - look into some sponsored options. You can generally find someone with a good following who'll be happy to give you a featured review if you pay them or give them a product to try out. That's one of the quickest ways to get people looking at your store. Once they're there it'll start compounding as long as you're selling a good product for a fair price.
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    • Profile picture of the author sylvainb
      Thanks guys for your advices.

      My "To Do" list now :

      1) Work on the pictures (darker background)
      2) Share pictures on Instagram / Pinterest
      3) Contact people with audience and offer them partnership
      4) Work on the SEO (descriptions, images, etc.)
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  • Profile picture of the author LifeIs2Gr8
    Fashion businesses are all about visuals, and I'll have to say, you should use Instagram as your primary social media platform to draw your traffic in. That said, you need to have photos that really stand out.

    Sharp resolutions, using the right filters, adding frames, using just the right amount of textovers, etc are all helpful techniques for your post to stand out among the crowd.

    Also, use hashtags on Instagram to your advantage. By using relevant hashtags (be sure not to use overly popular ones or your photo may just get pushed down in the ranks within seconds of uploading) you're helping your potential customers by narrowing down to the types/ materials/ colors of the accessories that they're looking for.

    Etsy.com will be another option for you to upstart your brand name, since this site is solely for handmade crafts, so you know whoever visits the site already know what they're getting into.

    Pinterest in my opinion is a platform that offers DIYs and fuss-free, short-cut solutions. The audience goes there for 'quick fixes' when they're in need of a method or recipe of certain topics. I'm not too sure if you'd want to go there for a start.

    And if you do not mind sharing simple jewellery DIY tutorials or maybe some tips on how to clean and maintain the shine of jewelry, Youtube is an excellent place for you to showcase your brand, and to give that little something away to your viewers, and build your pool of customers list from there as well.
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  • Profile picture of the author chris00129
    Hey There,

    How about these, and make sure to use pictures and descriptions too. Also mix hashtags in too that are natural. Will be a nice out reach.

    Social:

    1. Pinterest
    2. Facebook
    3. Twitter

    4. Guest post on other websites similar to yours

    5. Join the comments on other blogs similar and be useful with your comments.

    Reach out to me if you have questions

    Thanks,

    Chris
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