4 replies
  • ECOMMERCE
  • |
How to improve conversion rate for an ecommerce store? Do we have any checklist to be followed?
#conversion
  • Profile picture of the author KFlash
    I used this crazy website called google and ask for "ecommerce conversion checklist" and it showed me this:

    http://www.demacmedia.com/wp-content...nfographic.gif
    {{ DiscussionBoard.errors[10352322].message }}
  • Profile picture of the author crediblezephyre
    This is going to differ for everyone. There is no "one size fits all" response to conversion optimization and if you get caught up in following best practices, you might actually end up doing something that hurts conversions and not even know it (if you're implementing a bunch of things at the same time).

    If you want to improve your conversion rate, my recommendation is make sure you have analytics implemented thoroughly and that there are no gaps in information or corrupt data (this is pretty difficult... data is frequenly corrupt in one way or another). Then, you can see where people drop off your site and you might be able to figure out why. Or where their going on your site and where they aren't.

    Do people add products to the cart but few of them are purchasing?
    Are people reading your content but not even looking at your product pages?
    Do people land on your page only to discover quickly that this is what they were looking for?

    You need to know why people aren't buying to improve your conversion rate. A checklist will only tell you some things that have worked for some people before.
    {{ DiscussionBoard.errors[10352384].message }}
    • Profile picture of the author vanessa110
      I also need to know about how to increase and control the conversion, Any body has suggestions?
      {{ DiscussionBoard.errors[10369072].message }}
  • Profile picture of the author Oziboomer
    It is one thing to try to improve conversions for ecommerce and another to maximise the dollar value from the conversions you actually get.

    To improve conversions look at design and usability.

    Things like junction boxes or grid navigation to make it easy for visitors to get to the product categories they desire.

    This is important but it is just as important if not more so to maximise the sale via cross selling, bundling, bump offers and many other tactics that you could add to this list.

    Sometimes just moving the primary benefit of a product to the front of the description or title increases conversions.

    This is what you need to test and this is what you need to model from the most successful online retailers out there.

    Things change and usually those changes are quicker than ever so watch the leaders in your niche for pointers or innovate for yourself.
    {{ DiscussionBoard.errors[10369443].message }}

Trending Topics