"Hidden blogs" on eCommerce sites
What is the reasoning behind having these "hidden blogs"? Do they boost the SEO better for the sites? On the one hand the traffic only flows the 1 way that these eCommercers are most interested in - From their content marketing through to their products. On the other hand might it not frustrate users when they come back to view content on the blog, that they cannot find it through the internal linking? And does Google condone this practice, or wouldn't they punish it as a bad internal link structure?
What are your thoughts?
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