Currently doing 200+ sales a day ($8000ish) with shopify and FB - questions?

by 213 replies
Hey guys,

A LOOONNGGG time ago I did a post on affiliate stuff I was doing and answered questions...people seemed to like it

anyways...I thought i'd share and help out if anyone has questions...ill get a specific as i can

I'm using FB ads running traffic to my own site (shopify) and doing 7-10k a day in sales this month (a bit less last month) - i dont handle any of the shipping myself but i'm not 'dropshipping' its my inventory - using a fulfilment house

ive learnt a lot so far (still lots to learn) but im willing to help out and share - so if you're into ecommerce now or want to....i have no issues helping a bit on here with systems, services questions and so on!

Ask away!
#ecommerce sites, wholesaling & drop shipping #$8ish #200 #day #questions #sales #shopify
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  • Profile picture of the author sweetcrabhoney18
    Okay.. I'm curious ... how many products do you have and why are you using shopify?
    • Profile picture of the author joelraitt
      Originally Posted by sweetcrabhoney18 View Post

      Okay.. I'm curious ... how many products do you have and why are you using shopify?
      Hey! I've tested probably around 20-30 products and some are still live but don't sell much. I have 4-6 that sell good amounts so I focused on them for now as I get more products created.

      I found shopify super easy to use...its very intuitive and the support is amazing. They do lack some features for direct response marketing but it;s workable enough to make it happen.

      Thanks!
    • Profile picture of the author Ella Koun
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  • Profile picture of the author fin
    Have you been to the canton fair?
    • Profile picture of the author joelraitt
      Originally Posted by fin View Post

      Have you been to the canton fair?
      No I haven't!!!! I want to though, or at least go over their and meet my suppliers now that volume is increasing. I also have a friend that teaches over there so hoping to make a trip.

      Have you been?
  • Profile picture of the author violet0176
    Originally Posted by joelraitt View Post

    Hey guys,

    A LOOONNGGG time ago I did a post on affiliate stuff I was doing and answered questions...people seemed to like it

    anyways...I thought i'd share and help out if anyone has questions...ill get a specific as i can

    I'm using FB ads running traffic to my own site (shopify) and doing 7-10k a day in sales this month (a bit less last month) - i dont handle any of the shipping myself but i'm not 'dropshipping' its my inventory - using a fulfilment house

    ive learnt a lot so far (still lots to learn) but im willing to help out and share - so if you're into ecommerce now or want to....i have no issues helping a bit on here with systems, services questions and so on!

    Ask away!
    I'm also curious?

    What's you general niche?

    $7-10K a day in sales? Had you said $7-10K per month you would've been more believable.
    • Profile picture of the author rumifdx
      there you go:

      1- how many different products do you sell?

      2- does all of these are private/white label products? if so, how many brands do you have?

      3- are you also selling through FBA?

      4- which fulfillment platform/Company are you partnering with?

      5- does your Shopify store has a Blog with daily/weekly updates and followers?

      Thanks!
    • Profile picture of the author joelraitt
      Originally Posted by violet0176 View Post

      I'm also curious?

      What's you general niche?

      $7-10K a day in sales? Had you said $7-10K per month you would've been more believable.
      Hey Violet - it's jewellery and other gifts like that. They have high margins which is VERY needed.
      7-10k is pretty good but that is sales not profit. There is no limit though, I'm trying to map out and figure out how to keep this steady and continue to expand either through new marketing channels or new products! Cheers!
  • Profile picture of the author Oziboomer
    Hi Joel,

    Would this be your wine club business?

    When I had a look it looked like there wasn't a bottle or pack under about $90 with most being over $126.

    When you look at your average of 200 plus sales per day in your OP for $8K that is like under $40 per sale.

    ...or are you talking here about a different business or product line?
    • Profile picture of the author joelraitt
      Hey! No this isn't the wine business! Wine sales have been doing well in the launches though, we're almost done a launch right now and looks like we'll do about 250-300 sales @$164 each...(we only get a % of course) thanks for the questions



      Originally Posted by Oziboomer View Post

      Hi Joel,

      Would this be your wine club business?

      When I had a look it looked like there wasn't a bottle or pack under about $90 with most being over $126.

      When you look at your average of 200 plus sales per day in your OP for $8K that is like under $40 per sale.

      ...or are you talking here about a different business or product line?
  • Profile picture of the author MikeMizOne
    How do you deal with customers that want a refund or never receive their item? Is this handled by the fulfilment house?

    What is a fulfilment house?

    How much are you spending on FB ads?

    What is your best advice for FB ads?
    • Profile picture of the author joelraitt
      Love the user photo haha

      How do you deal with customers that want a refund or never receive their item? Is this handled by the fulfilment house?

      Answer: I use zendesk and had my sister doing support part time (she moved into product design and samples) and I got super lucky hiring a local lady that is AMAZING at support. She bring things to my attention in ways to improve the overall biz (she hears from the customers). She works from home her own hours. It's amazing.

      What is a fulfilment house?

      Answer: You can PM if you want this (not going to put it public I want to ask the founders first (they only take people when they are ready to grow)

      How much are you spending on FB ads?

      Answer: The revenues I was talking about is USD but I spend about 3000-3500 Canadian a day (about 30% less compared to USD)

      What is your best advice for FB ads?

      Answer: Read the direct response classic book (olgilvy, sugarman, john caples, claude hopkins) - all these principles still apply. Follow them. Keep it simple. And test the BIG things (DT vs Mobile, ages, KW's, images, and headlines) - SCALE what works.

      Hope this helps!



      Originally Posted by MikeMizOne View Post

      How do you deal with customers that want a refund or never receive their item? Is this handled by the fulfilment house?

      What is a fulfilment house?

      How much are you spending on FB ads?

      What is your best advice for FB ads?
  • Profile picture of the author sweetcrabhoney18
    Thanks for answering all these questions.
  • Profile picture of the author Oziboomer
    Thanks Joel,

    When you were considering this business and I'm sure you have tried several different ideas...

    Were you building with the intention of utilising social media as the primary traffic source?

    A bit of a chicken and egg question...

    Did you start building your Facebook presence before, during or after you found some winning products?

    What sort of testing did you do to validate your choice of products before scaling up?

    Best regards,

    Ozi
    • Profile picture of the author joelraitt
      Hey!

      Yah, I based it off FB and FB ads as that is what I'm best at. With this, I had a small presence to start and then it's grown from there. But that is not needed. Find winning products and generate traffic, sales, profit, customers....your other assets like FB page, email list and so on will grow WITH that...

      For me...(lets say the product is $20) - I'd test around 100-150 in ads and then see if there are any winning ages or placements. If it's b/e or close I let it keep running after 3 days to help collect more data.

      If it's a grand slam with great ROI I'll clone that ad and start scaling (do not raise budget on current ad)

      If it's a total fail (like 0 sales and CPC is really high) I sometimes end at day 2






      Originally Posted by Oziboomer View Post

      Thanks Joel,

      When you were considering this business and I'm sure you have tried several different ideas...

      Were you building with the intention of utilising social media as the primary traffic source?

      A bit of a chicken and egg question...

      Did you start building your Facebook presence before, during or after you found some winning products?

      What sort of testing did you do to validate your choice of products before scaling up?

      Best regards,

      Ozi
  • Profile picture of the author coxmg
    Hi Joel, do you sell on Amazon also or just on your own site?
    • Profile picture of the author joelraitt
      So far only my site - I'm researching Amazon and getting ready to test that (it takes some set up time) but I'm very hopeful for it. I'd rather keep scaling FB right now - but want to get Amazon going in the next 30 days! I'd love any advice on that form someone who has done decent sales volume!


      Originally Posted by coxmg View Post

      Hi Joel, do you sell on Amazon also or just on your own site?
  • Profile picture of the author KennyPay
    Great Post Joel, I am just getting started and posts like yours give us hope...,Thank You
  • Profile picture of the author moneyg
    Hi Joel

    Great info...I too am curious to know who you use for fulfillment? I am preparing to launch a store but need to outsource the fulfillment if I decide to source wholesale products (due to logistics). Also looking at Amazon and dropshipping. Pm me. Thanks and Happy Thanksgiving!
  • Profile picture of the author yoyo
    Can you help me with FB ADS, i have started my store as well, but am struggling and can only get 0.50 cpc on FB Ads, with low CTR and relevance score.

    can you suggest some sources which are good for learning FB ads.
    • Profile picture of the author joelraitt
      I'm only getting $1.00 CPC but it brings in $1.75-2.50 so it doesn't matter. Don't worry so much about getting cost down as finding the right audience. The low CTR and relevancy score are telling you your ad either doesn't interest them and annoys them...is it the ad or who is seeing it? How many ads have you tested? How many offers?

      That said, I've had relevancy scores of 5 that do great ROI.


      Originally Posted by yoyo View Post

      Can you help me with FB ADS, i have started my store as well, but am struggling and can only get 0.50 cpc on FB Ads, with low CTR and relevance score.

      can you suggest some sources which are good for learning FB ads.
  • Profile picture of the author leonmare
    Originally Posted by joelraitt View Post


    ...doing 7-10k a day in sales this month...
    Wow Joel! So what is your average profit % or ROI? I'm doing a course using the Shopify platform and the mentor says they run ave at 40% profit also doing Facebook Ads.

    What I was trying to find out when I came across your thread:
    Is there a way to link Shopify with WordPress? I have a program to do SEO if something runs on WP.
    I found this:
    How to Create WordPress eCommerce Store With Shopify
    Link: How to Create WordPress eCommerce Store With Shopify

    I'm not sure if it will do the trick. A bit complex for me to know if is properly running on WP or have WP pages attached to use for SEO articles using their instructions. SEO works if you have massive quality relevant articles of high user value that Google loves.
    • Profile picture of the author joelraitt
      it ranges, some days it was over 100% ROI some days it's lower (even these last few days with CPM's going up with everyone advertising more for Black Friday and the holidays) it's been lower like 50-60% ROI!

      Why would you need them to link? I know there is an app on shopify that lets you make a buy button and place it on any site.....that might work for you!

      What course are you taking?

      Cheers


      Originally Posted by leonmare View Post

      Wow Joel! So what is your average profit % or ROI? I'm doing a course using the Shopify platform and the mentor says they run ave at 40% profit also doing Facebook Ads.

      What I was trying to find out when I came across your thread:
      Is there a way to link Shopify with WordPress? I have a program to do SEO if something runs on WP.
      I found this:
      How to Create WordPress eCommerce Store With Shopify
      Link: How to Create WordPress eCommerce Store With Shopify

      I'm not sure if it will do the trick. A bit complex for me to know if is properly running on WP or have WP pages attached to use for SEO articles using their instructions. SEO works if you have massive quality relevant articles of high user value that Google loves.
  • Profile picture of the author tomhunt88
    What fulfilment centre do you use? And any tips around that?

    Thanks
    • Profile picture of the author joelraitt
      Hey, yah it's important. I did the first 50 orders or so myself (what a pain in the ass)

      I shopped around but decided on shipfusion - they called me right away, its a smaller team of guys, they had USA and Canada warehouses. I liked the personal touch / aspect of it.

      We've had a few small issues but they are quick to fix them. I like being able to email o call occasionally and get good support (didn't think I;d get that with some of the bigger guys out there)




      Originally Posted by tomhunt88 View Post

      What fulfilment centre do you use? And any tips around that?

      Thanks
  • Profile picture of the author George Hunt
    Joel,

    Thank you for the great "inside". I have some questions: 1. Do you you Instagram for advertising your goods? 2. What kind of jewelry do you sell: fashion low-mid cost, expensive (Swarovski?) or niche jewelry (biker's, movies etc.) 3.What do you feel is the toughest thing selling jewelry?

    Thanks and god luck in sales!
    • Profile picture of the author Edwards WOrld
      This is awesome.

      Can you elaborate.

      For me...(lets say the product is $20) - I'd test around 100-150 in ads and then see if there are any winning ages or placements. If it's b/e or close I let it keep running after 3 days to help collect more data.

      If it's a grand slam with great ROI I'll clone that ad and start scaling (do not raise budget on current ad)

      If it's a total fail (like 0 sales and CPC is really high) I sometimes end at day 2
    • Profile picture of the author joelraitt
      Hey!

      1) I've tested IG a little, been breakeven or less on each test so far
      2) It's mostly low to mid, although I'm having better luck with mid (25-50) right now - it's more expensive to buy but worth it as customers are happy
      3) toughest.....hmmm knowing how much to order and keeping inventory full....some stuff takes 20 days to produce and then 10-12 days to ship so that's a long time

      Cheers!


      Originally Posted by George Hunt View Post

      Joel,

      Thank you for the great "inside". I have some questions: 1. Do you you Instagram for advertising your goods? 2. What kind of jewelry do you sell: fashion low-mid cost, expensive (Swarovski?) or niche jewelry (biker's, movies etc.) 3.What do you feel is the toughest thing selling jewelry?

      Thanks and god luck in sales!
  • Profile picture of the author linda dropshipping
    hi
    1. may i know what platform u use ?ebay ,Amazon or?
    2. what kinds of items u sell?
    3. 7-10k a day in sales this month? is it $ or RMB
    • Profile picture of the author joelraitt
      1) Shopify + FB ads
      2) Jewellery + other gifts and items
      3) Not sure what you mean? RMB?

      Cheers


      Originally Posted by linda dropshipping View Post

      hi
      1. may i know what platform u use ?ebay ,Amazon or?
      2. what kinds of items u sell?
      3. 7-10k a day in sales this month? is it $ or RMB
  • Profile picture of the author sellonlinee
    Hey Joel
    Had lost hope ..but your thread is promising and motivating
  • Profile picture of the author affspy
    Hi Joel,
    Thank you for this great thread.
    I am having a great success with FB Ads + Amazon affiliate program and soon in 2016, i will switch to my own eCoomerce site.
    With FB , we have to choose some particular niches in order to sell on FB. not all the niches are good on FB..

    with Jewelry, Do you use Free item + shipping to increase your sales and then upsale them something ???

    Thank you
    Simo
    • Profile picture of the author JamesMason
      Originally Posted by affspy View Post


      with Jewelry, Do you use Free item + shipping to increase your sales and then upsale them something ???

      Thank you
      Simo
      Hi Joel,

      I have the same question - have you done this or tested it?
    • Profile picture of the author joelraitt
      Hey, that's great man - if you can learn what works and doesn't as an affilaite with paid ads....your own store will be a breeze! WAY higher margins, just a few extra hurdles to go over like support and returns and so on.

      I see lots of people doing FREE + shipping of like 9.99 or something + upsell....it's not how I started....I like setting my price and then doing lower cost shipping.

      I find this way the experience is better for the customer, they expect to see $5+ s/h and it's only $3? That's awesome!

      FREE + 9.99 seems like a gimmick to me...it does convert BUT are those the customers you want to build your business around? Freebie finders? They complain more and buy less.

      I have tested it with decent results but have paused for now. It devalues my brand to much.

      Cheers!



      Originally Posted by affspy View Post

      Hi Joel,
      Thank you for this great thread.
      I am having a great success with FB Ads + Amazon affiliate program and soon in 2016, i will switch to my own eCoomerce site.
      With FB , we have to choose some particular niches in order to sell on FB. not all the niches are good on FB..

      with Jewelry, Do you use Free item + shipping to increase your sales and then upsale them something ???

      Thank you
      Simo
  • Profile picture of the author Barth
    Wow, very interesting post, thanks a lot joelraitt I'll read it again and again and maybe contact you in private if you are ok.

    Amazing success story anyway, congrats !
  • Profile picture of the author ChrisBa
    How long did it take you to make it up to these numbers?
    • Profile picture of the author joelraitt
      Well it's funny. I've done numbers like these in other areas (affiliate marketing) several times. I started my store about 8 months ago and it hovered around $6-10k profit a month. I thought it 'wasn't scalable' which was TOTALY wrong...(I never even tried it was a mental block I had that was false based on past experience)

      I finally got off my ass and tested a few more things...a few hit and I took it more serious and scaled (it takes time to learn inventory, support and so on) - it's tough to know how much to buy....the lead time in production and so on.....what if you buy 5000 necklaces and then the ads slow down or stop working?

      Once I hit a few new it went something like 80k (sales) in october then nov I just did the reporting and did just under 200k in sales. I'm hoping to keep these numbers going and growing! Again...not sure what to expect after Christmas? Got to watch those inventory levels!


      Originally Posted by ChrisBa View Post

      How long did it take you to make it up to these numbers?
    • Profile picture of the author AntonA
      Hello,

      I made a shopify store 4 months ago it makes £1000 a month, and I use FB for my advertising.

      Facebook has now decided I can not send my page link in a messgae or post in a group, forcing me to pay them for advertising, which it works anyway

      BUT I am from the UK and always looking to make more money, are we able to get something set up? PM me, serious player here
  • Profile picture of the author jawar
    Congrats on your success and thank you for sharing.

    What metrics do you use to decide if a product is worth testing?

    What sites do you use to look for products to test?

    Are there any tips you don't mind sharing that may help as it relates to deciding what products to test?
    • Profile picture of the author WFO Marketing
      Absolutely amazing info here! Joel, thank you very much
    • Profile picture of the author Lifechitect
      Hey Joel, thanks for doing this!

      Can you please elaborate on your process...Are your facebook ads based on promotinos like rebates/coupons directed to your product page? Do you send traffic to your main page or specific product page?

      Thanks again.
    • Profile picture of the author joelraitt
      Good questions!

      1) Almost all products are worth testing IMO, Ive tested a few I thought would suck and it turned out to be my best piece. You need to test lots at first. Then think about why this one worked and this one didn't. Make theories and test them. In this business the product is the ad.

      2) I look on amazon, alibaba, and many other places for ideas. We also have our own custom pieces designed (gives us a competitive edge)

      3) Lots of variables...but remember you need BIG margins - always count ads or CPA as part of your costs and make sure yu have a decent about to spend to acquire that customer!

      Example: Coffee mug cost $2 to get, shipping is $5 = $7 You figured you can sell it for $14+$3 shipping = $17 giving you $10 to spend on ads....in this case that's a little low IMO but if you have a good upsell it could work....I hope this helps somehow...

      Cheers!

      Originally Posted by jawar View Post

      Congrats on your success and thank you for sharing.

      What metrics do you use to decide if a product is worth testing?

      What sites do you use to look for products to test?

      Are there any tips you don't mind sharing that may help as it relates to deciding what products to test?

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