Shopping cart and sales tracking

Hi Ed,

My company runs some pretty intensive Opencart ecommerce sites and I would suggest looking at Opencart.

Woocommerce is good for wordpress and we use it for some sites.

The analytics issue is always going to be an area that you will need to either become familiar with or outsource.

GA will give you everything you need but there are plenty of solutions that can assist if the investment is worth it. On page stuff like Clicktale, Getclicky, Kissmetrics. etc

You should consider what is out there as the business grows.

Group some of the solutions based on "Need to have" as opposed to "Nice to have"

If your website is converting don't try to complicate things too much.

You can do a ton of tracking with GA and by setting up Google tag manager and, if you are using adwords to drive traffic, then make sure you have the conversions showing in adwords and assign a value to them.

You can assign the value of your sale with some code on the checkout success pages that passes back to analytics and adwords.

It does vary depending on what you are using but we pass values from the checkout success pages of Opencart, Magento, Woocommerce back to adwords and analytics to measure what is going on.

This is something that can get complex and it is why, although I have tag manager certification, I also have a good coder on staff with whom I discuss what it is we need to measure things and how to go about it.

You can outsource that stuff.

Best regards,

Ozi

I recently worked with Ecwid.com. They're a pretty decent alternative to WooCommerce or Shopify. Plus, they're cheap. I suggest you give them a shot.

If you want more customization, I highly suggest Magento.

Overall, though, Shopify is probably your best bet for a shopping cart - they're very well supported and you won't have any trouble finding freelancers for it.