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Have you tested a single page for ecom ?

by mike_somerville
3 replies
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Hey guys,

I've been testing a few things over the past months in the ecom arena. As you'd expect the results have been all over the place. I am interested in learn if anyone has test a "single" page for ecom - not a store.

Meaning, you're driving traffic to a page, similar to teespring and there is no real front end.

Has anyone tested this ?
#ecom #page #single #tested
  • Profile picture of the author Steve B
    Let's clear up a couple of things . . .

    By using the term "ecom" I assume you're talking about physical products? Is that right? Really, "ecom" just means e-commerce and that could be anything sold online including digital products, music, subscriptions, etc.

    When I first started selling online (a long time ago), I sold some small items that were not part of a store by driving traffic to a single page. It didn't work out very well.

    I stopped doing that for several reasons:
    • I wanted to build an email list and subscriber rates were not good given that my signup form was not the gateway into my business.
    • I didn't have a method set up to pre-sell my products and hitting my leads cold with a sales page didn't work so well.
    • Most sales are not made on initial contact (my experience) so I always try to have something to keep the prospect coming back - but with a single sales page it's hard to engage prospects.
    • You really need more than a single page, even if you just sell one product. You don't want to put your policies, about me, contact info, etc all on one page.
    • With a single sales page you don't get the lead exposed to other products you're selling in the niche like you do with a storefront.
    That's just my experience, but it was enough to convince me to not use that strategy anymore.


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    • Profile picture of the author mike_somerville
      Thank you for your "input", but it's generic. Everything you've posted is the basic "MMO" thinking, which isn't working anymore. Clearly, you don't have a clue who I am, so we won't hold that against you. lol

      I am talking about "RETAIL - DROPSHIPPING" ...

      People are sending millions of people each and everyday to a teespring page, which sells t-shirts. Yet, I don't see a single outlet where they've tested this in terms of selling say a iphone case.

      That's what I am talking about, not building a list or pre framing, nothing of that nature is what I am talking about. I am talking about - getting to buy on impulse. Don't think like a MMO guy for this thread please. LOL!
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  • Profile picture of the author ZanyZebra
    Originally Posted by mike_somerville View Post

    Hey guys,

    I've been testing a few things over the past months in the ecom arena. As you'd expect the results have been all over the place. I am interested in learn if anyone has test a "single" page for ecom - not a store.

    Meaning, you're driving traffic to a page, similar to teespring and there is no real front end.

    Has anyone tested this ?
    Yes.

    I have done it several times. Still do with a number of products. One single sales page for a single product. When the purchase button is clicked it takes the customer straight through to an amazon listing page where they purchase directly.

    Good luck with your venture.
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