VERY high bounce rate on my site, what gives?
Last 7 days:
Daily traffic: 150 uniques per day.
Bounce rate: 80% site-wide, 85-95% on landing pages such as [REMOVED]
Pages per session: 1.5
Add to cart: Only 1% of visitors add an item to their cart
Conversions: 0
Traffic source is mainly targeted facebook ads, with adwords and organic at smaller numbers. Getting quite high 10% CTR and $0.04 CPC on facebook ads so I believe the ads themselves are hitting the mark. So that begs the question, what aspects of the website are scaring people away? With 150 uniques a day, I would expect at least a couple of sales each day.
Do you see any layout, navigation, or design issues that might cause visitors to bounce?
What might be causing up to 95% bounce rate on our category landing pages?
Why would a targeted audience who responds very well to targeted ads, bounce at up to 95%?
Thanks for any insight!
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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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