The Path to Customer Purchases
The relationship between the consumers and sellers has never been how it is today. With the various internet outlets and social media channels, everything is more personalized and simpler. The options and devices through which an average consumer makes a purchase have also evolved and changed dynamically. You no longer rely on the traditional and old methods of retailing and engaging with the seller.
Experts refer to this consumer journey as a path of purpose. They stress upon the fact that sellers and companies need to keep track of all the possible ways a consumer is attracted towards a product or service and persuaded to make the purchase. A number of marketing strategists make the mistake of spreading their efforts across various outlets instead of devising a more focused and centered approach.
While sometimes, bombarding a consumer with an aggressive marketing technique can actually prove to be fruitful, it is not feasible and is generally regarded as off-putting. Businesses need to be more careful with their strategies and have to try and understand the consumer's point of view beforehand.
This is why keeping track of the customer's journey or path to purchase is integral within a marketing campaign. You must know what your target customer wants and how they will be able to get to it in the easiest way possible. In order to give you a better idea of the consumer's path to purchase, we have listed four objectives which need to be focused upon:
- Creating awareness and building product demand.
A lot of people who are browsing for possibilities on the internet are hesitant to try out new things. They want to invest their money in something purposeful and you have to pitch your product or service to them in the right manner. Market your brand in a way that the consumer becomes aware of all the potential benefits and develops a need to make the purchase.
- Advice, consideration and research.
You may have come across a lot of friends or family on social networks asking for advice on products or where to buy them. This is when you have to effectively employ a strong social media strategy so that people will share and link your web page on other forums and increase your consumer base.
- Order and delivery.
This is where he consumer makes the decision to make the purchase and looks for the simplest outlet and fastest delivery. Mobiles and apps are the best way to do so since a lot of people prefer using them over any other channel. Hence make sure that you have a mobile friendly web page or an app which allows your consumer to place their orders without any hassle and ensure a swift delivery as well.
- Review
When a consumer posts a glowing review about a product or service, it encourages other people to trust in your brand and presents a positive image of your enterprise. The main thing here is to give the consumer a good and enjoyable experience which prompts them to return and share your web page further on too.
Experts refer to this consumer journey as a path of purpose. They stress upon the fact that sellers and companies need to keep track of all the possible ways a consumer is attracted towards a product or service and persuaded to make the purchase. A number of marketing strategists make the mistake of spreading their efforts across various outlets instead of devising a more focused and centered approach.
While sometimes, bombarding a consumer with an aggressive marketing technique can actually prove to be fruitful, it is not feasible and is generally regarded as off-putting. Businesses need to be more careful with their strategies and have to try and understand the consumer's point of view beforehand.
This is why keeping track of the customer's journey or path to purchase is integral within a marketing campaign. You must know what your target customer wants and how they will be able to get to it in the easiest way possible. In order to give you a better idea of the consumer's path to purchase, we have listed four objectives which need to be focused upon:
- Creating awareness and building product demand.
A lot of people who are browsing for possibilities on the internet are hesitant to try out new things. They want to invest their money in something purposeful and you have to pitch your product or service to them in the right manner. Market your brand in a way that the consumer becomes aware of all the potential benefits and develops a need to make the purchase.
- Advice, consideration and research.
You may have come across a lot of friends or family on social networks asking for advice on products or where to buy them. This is when you have to effectively employ a strong social media strategy so that people will share and link your web page on other forums and increase your consumer base.
- Order and delivery.
This is where he consumer makes the decision to make the purchase and looks for the simplest outlet and fastest delivery. Mobiles and apps are the best way to do so since a lot of people prefer using them over any other channel. Hence make sure that you have a mobile friendly web page or an app which allows your consumer to place their orders without any hassle and ensure a swift delivery as well.
- Review
When a consumer posts a glowing review about a product or service, it encourages other people to trust in your brand and presents a positive image of your enterprise. The main thing here is to give the consumer a good and enjoyable experience which prompts them to return and share your web page further on too.